Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of ads featuring refined, sophisticated direction (41–50)
Apple AirPods Max「Journey into Sound」
The AirPods Max commercial “Journey into Sound” is a piece themed around a vast universe.
Its high noise-canceling performance conveys an immersive feeling, as if you’re drifting alone in space.
The track is “Polarizer” by Chido Lim, a beatmaker from Austria.
The tones of the analog synthesizer evoke the 1970s, while giving it a near-futuristic finish.
Apple Commercials: A collection of sophisticated and stylish ads (51–60)
Apple M4 MacBook Pro: “The Most Powerful Pro Ever”
This piece, depicting a man taking on a weightlifting challenge, is the commercial for the MacBook Pro equipped with the M4 chip, titled “The Most Powerful Pro Ever.” After raising the barbell overhead, he starts spinning it like Sun Wukong from Journey to the West and proceeds to perform acrobatics.
It’s a scene that wouldn’t normally be possible, but it serves to emphasize how powerful the machine’s processing has become.
The background music is the fresh, uplifting “You Gotta Be,” one of British soul singer Des’ree’s signature songs and a hit from 1994.
Apple Japan Apple Arcade: ‘Parking Lot’ — Anytime, Anywhere
Apple Japan Apple Arcade “Anytime, Anywhere: Parking Lot” edition.
This spot portrays a woman enjoying a game while she waits.
The featured track, “Let’s Play” by Kullah, seems to be inviting us to play a game.
Apple iPhone 13 “Makeup” Version
Music creator Rusion, who’s gaining popularity with hip-hop that exudes a contemporary vibe, has been expanding his presence mainly on the internet through platforms like YouTube and TikTok.
In 2020, he released “walk but in a garden,” which some of you may recognize from its use in the iPhone 13 “Makeup” ad depicting everyday family life.
Its subtly wistful melody leaves a strong impression, resonating gently over a weighty beat.
It’s a track you’ll want to listen to in heartwarming moments as well as slightly bittersweet ones.
Apple iPhone 13 “Run Baby Run” Version
The commercial featuring striking footage of a baby rampaging around with an iPhone 13—terrifying for us iPhone users—uses Leikeli47’s “Chitty Bang.” Leikeli47 is an American musician who performs with her face covered, and this track naturally gets your body moving; it makes you want to go wild like the baby in the ad.
If you’re feeling stressed and want to blow off some steam, you might feel refreshed by moving your body to this song as hard as you can!
Apple iPhone 14 Plus “Battery That Keeps You Going”
The song featured in the iPhone 14 Plus commercial “Running Battery” is “Two Miles An Hour.” It’s a track by rapper and actor Ludacris.
He’s well-known for appearing in the car-themed Fast & Furious film series, and he’s also a big car enthusiast in his private life.
This song expresses his deep love for cars.
Since the commercial also shows a wagon running, it’s a perfect match.
Apple Trade In
The Apple Trade In commercial featured a song packed with onomatopoeia, didn’t it? It was pretty striking, so I bet many people remember it.
The song is “Ching Ching,” by rapper Ms.
Jade and singer Nelly Furtado.
In the track, the title phrase is repeated while it depicts a party getting lively.
By the way, “ching” is an onomatopoeic word for the sound of glasses clinking together.