Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercial. A collection of commercials featuring sophisticated direction (1–10)
Apple MacBook Neo “Hello, MacBook Neo” Version
This commercial conveys the appeal of the MacBook Neo by thoroughly explaining what it is and the various carefully considered details behind it.
In addition to its appearance, such as color, it also introduces the performance packed inside, building a solid sense of anticipation.
It highlights that it will be offered at an attractive price, giving the impression that there’s a strong desire for many people to use it.
Apple MacBook Air “New MacBook Air with M5” Edition
This commercial showcases what the new MacBook Air with the M5 can do by highlighting what appears on the screen.
You see rapid switches between tasks like music and image editing, and that really conveys its high processing power.
The on-screen text during the transitions is also key, as it explains the features in words.
Fela Kuti’s “Let’s Start” accentuates the stylish vibe of the visuals, with its dazzling sound and light rhythm leaving a strong impression and evoking the excitement of something new beginning.
Apple MacBook Pro: “A new MacBook Pro equipped with M5 Pro or M5 Max”
This commercial showcases how the new MacBook Pro supports a wide range of people’s experiences through dynamic visuals.
The rhythmic keyboard tapping, as if playing the piano, combined with glimpses of the finished creations, clearly conveys its high performance.
The rhythm of the visuals and the forward-driving momentum toward the future are accentuated by a track from Antonio Sánchez.
With piano and drums at its core, the intense, jazz-inspired piece expresses both lightness and power.
Apple iPhone 17 Pro “Smart Group Selfies” Version
This commercial focuses on introducing the iPhone 17 Pro’s camera, promoting its high performance that lets you capture memories with joy.
A variety of people film in a variety of situations, and the way everything comes out clear in any environment conveys the camera’s capability and reliability.
The song that further highlights the fun atmosphere of preserving these memories is ‘Party at My House’ by Inspector Spacetime.
Its distinctive, floating digital sound is striking, and the repeated phrases help create a lively vibe.
Apple iPad Air “The iPad Air with M4 has arrived” Edition
This is a commercial promoting the new iPad Air, which delivers astonishing power with the M4 chip.
It portrays how the iPad Air is used in everyday life and conveys the confidence that it can be relied on even when you’re out and about.
The long-lasting battery and performance that make a variety of tasks comfortable really come through.
The music that emphasizes this comfortable daily life and positive vibe is “Beth’s Farm” by Jerskin Fendrix.
Its distinctive, airy sound is striking, and the sparseness of the arrangement accentuates its lightness.
Apple iPhone 17e “Now available. An easier way to get a powerful iPhone.” Edition
This is the introductory commercial for the iPhone 17e, unveiled in March 2026.
From its color options to processing performance, it highlights every aspect of the specs.
It’s a striking ad that thoroughly showcases what the device can do.
The song featured in the commercial is “Bang! Whack!” by American composer Joshua Mosier, notable for its driving string melodies and the beautiful vocals of a chorus.
HANA x Apple “Group Selfie with iPhone 17 Pro” EditionHANA
It features HANA’s members using the iPhone 17 Pro to film the dressing room and its surroundings, conveying their excitement for a new experience.
The focus is mainly on the members’ relaxed expressions, which naturally communicates how beautifully the iPhone 17 Pro can preserve fun memories and showcases its excellence.
Overall, it’s a video that clearly captures a positive atmosphere, with smiles standing out throughout.