Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercial. A collection of commercials featuring sophisticated direction (1–10)
Apple「Introducing Apple Creator Studio」
This is a commercial that powerfully promotes the launch of Apple Creator Studio, a new service that integrates creative apps.
It communicates that apps supporting various kinds of creation—music, video, and more—are bundled into a single subscription, enabling a smooth workflow.
The imagery of scenes of making things spinning around is striking, and its colorful expression evokes the fun of creativity.
Apple Arcade「Sneaky Sasquatch Dance Party」
This is a commercial introducing Apple Arcade, which lets you play a variety of games, using footage from one of the available titles, Sneaky Sasquatch.
The characters show off a cheerful dance, and because the content isn’t explicitly explained, it heightens anticipation about what kind of game it is.
The song that further emphasizes the fun vibe depicted in the video is Alex Frankel’s “Still Got It.” Its rhythm, which has a touch of Latin flavor, layered with a light, breezy vocal, conveys a playful mood throughout.
Apple Pay “Outrun”
This commercial opens with a woman driving a car with an extremely tense expression.
She seems to be fleeing from something, and her gas is about to run out… In that dire moment, she pulls into a gas station but panics because she doesn’t have cash or cards.
Then she realizes Apple Pay is available and pays with her iPhone.
The story does a great job of showing how easy and fast payments can be as long as you have your iPhone.
At the end of the commercial, it’s revealed that the thing chasing her was a giant dragon.
It’s a fun ad that keeps you entertained right to the end.
The background music is “KA-POW” by Kane Cult.
Its distinctive bass sound is striking, and it’s a track that boosts your mood and makes you want to move as you listen.
Apple “AirPods Pro 3, Now Available”
This is an impressive promotional video featuring a dancer gracefully moving while wearing AirPods Pro 3.
In addition to powerful noise-canceling, the video highlights the product’s appeal with features like a heart rate sensor and improved-fit ear tips.
The background music is “BLUH BLUH BLUH,” whose overflowing jazz vibe lends a sophisticated feel—an elegant track with a calm atmosphere and a comfortably danceable beat.
Apple “iPhone 17 Pro, Now Available”
This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.
It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.
It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.
The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.
While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.
Apple iPhone 17 Pro “Beyond the Limits: Pro” Edition
This commercial showcases the features of the iPhone 17 Pro through behind-the-scenes footage of a shoot.
It conveys a balance of toughness and high performance by demonstrating that it can capture beautiful video even in harsh conditions where various things, including mud, are flying around.
The song that further enhances the impact and sense of realism depicted in the footage is Connie Francis’s “Come Rain Or Come Shine.” The strings and brass, arranged to highlight her vocals, add a touch of splendor to the track.
Apple “iPhone Air, Debut”
This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.
It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.
In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.
The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.