Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of ads showcasing sophisticated production (21–30)
Apple Shot on iPhone 17 Pro「Detectives 8x Zoom」
This commercial promotes how the zoom feature on the iPhone 17 Pro’s camera lets you enjoy movie-like immersion.
It depicts two men entering an abandoned house, and the use of zoom throughout the scene creates a distinctive sense of presence.
The zoom is used so frequently—even in places where you might question whether it should be emphasized—that it gives the piece a somewhat comical feel.
Apple “AirPods Pro 3, Now Available”
This is an impressive promotional video featuring a dancer gracefully moving while wearing AirPods Pro 3.
In addition to powerful noise-canceling, the video highlights the product’s appeal with features like a heart rate sensor and improved-fit ear tips.
The background music is “BLUH BLUH BLUH,” whose overflowing jazz vibe lends a sophisticated feel—an elegant track with a calm atmosphere and a comfortably danceable beat.
Apple iPhone 15 “Don’t Let Me Go”
This commercial highlights that even the smallest-capacity model in the iPhone 15 series comes with 128GB of storage.
When a man tries to delete a photo of an older woman, the woman’s mouth in the photo moves and says, “Don’t Let Me Go.” In Japanese, that would mean something like “Don’t throw me away,” emphasizing that there’s plenty of storage so you don’t need to delete photos.
The song used as the commercial’s BGM is “Don’t Let Go” by American artist Terrace Martin.
The distinctive, heavily processed vocals leave a strong impression—you hear it once and it’s unforgettable.
The version used in the commercial has slightly different lyrics from the original, so try listening and see if you can spot what’s changed.
Apple iPhone X Animoji “Yourself” version
This is a unique, pop-style commercial introducing Animoji, first featured on the iPhone X.
Animoji uses the front-facing camera to read the user’s facial expressions and reflect them onto emojis.
In the ad, a woman is shown smiling and singing, while an Animoji mirrors her expressions.
The background music is “All Night” by American rapper Big Boi.
The commercial features the particularly poppy hook from the track, but the fast-paced verses are both catchy and cool—so be sure to listen to the entire song.
Apple iPhone 5 “Photos Every Day”
A commercial shows people taking photos in various places—around town, in nature, at home, and at live venues—capturing whatever they like.
They’re all using iPhones, highlighting how easy it is to take photos if you have one.
The calm, memorable piano piece playing in the CM is Blue by Rob Simonsen.
Known for film scores as well, his composition is simple yet perfectly suited to the commercial’s mood, with a heartwarming melody.
Apple “All-new AirPods 4, here.”
This is a new commercial for AirPods 4 that debuted in 2024.
It features shots of a woman dancing to the music, with on-screen text introducing the new features—a stylish, street-inspired production that feels very Apple.
The background track is “places to be,” released in 2024 by Fred again..
and Anderson .Paak.
Its breakbeat-style groove stands out, making it a very cool, energetic song.
The performance video released on YouTube is truly stunning, so if you love music, play an instrument, or compose, be sure to check it out.
Apple iPhone 16 Apple Intelligence “Cleanup” Version
This commercial highlights the photo editing features within Apple Intelligence, emphasizing how easily you can transform a photo into your ideal image.
It shows editing a cat that appeared in a shot taken indoors—demonstrating that you can simply circle it and remove it effortlessly.
You can clearly sense technological progress in how it removes unwanted elements from photos without creating any sense of incongruity.
By also depicting how this can be used, the ad seems to showcase the potential of this new technology.