Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of ads showcasing sophisticated production (21–30)
Apple iPhone 17 Pro “A19 Pro chip — superhumanly powerful” edition
This commercial powerfully showcases just how impressive the A19 Pro chip in the iPhone 17 Pro is.
It clearly conveys—not only visually but also through explanation—how the vapor chamber cools the chip with steam, enabling sustained high performance.
A major highlight is the way it personifies the performance: the ‘steam’ revitalizes a human stand-in, who then demonstrates seemingly superhuman capabilities.
The analogy—“if this were a person, it would be like this”—ironically makes the performance harder to grasp, lending the spot a memorable, comedic tone.
Apple iPod + iTunes
When it comes to Apple commercials, many people probably think of the one with dancing silhouettes set against pop-colored backgrounds.
This ad was for the iPod and iTunes, and the combination of music and visuals is undeniably cool.
The track used is “Are You Gonna Be My Girl,” a signature song by the Australian band Jet.
The guitar riff, steeped in a garage rock vibe, is incredibly cool, and the raspy vocals suit it perfectly.
It’s a song that will definitely stick in your head after just one listen.
Apple “Inspiration always starts with Mac”
This commercial promotes Mac’s commitment to supporting flashes of inspiration, showing how it empowers the potential of many different ideas.
It conveys that groundbreaking discoveries and great films all started from nothing, and that everyone has untapped potential.
The message suggests that Mac’s simple design might be exactly what makes ideas easier to spark.
Apple iPhone X Animoji “Yourself” version
This is a unique, pop-style commercial introducing Animoji, first featured on the iPhone X.
Animoji uses the front-facing camera to read the user’s facial expressions and reflect them onto emojis.
In the ad, a woman is shown smiling and singing, while an Animoji mirrors her expressions.
The background music is “All Night” by American rapper Big Boi.
The commercial features the particularly poppy hook from the track, but the fast-paced verses are both catchy and cool—so be sure to listen to the entire song.
Apple iPhone 16 Apple Intelligence “Cleanup” Version
This commercial highlights the photo editing features within Apple Intelligence, emphasizing how easily you can transform a photo into your ideal image.
It shows editing a cat that appeared in a shot taken indoors—demonstrating that you can simply circle it and remove it effortlessly.
You can clearly sense technological progress in how it removes unwanted elements from photos without creating any sense of incongruity.
By also depicting how this can be used, the ad seems to showcase the potential of this new technology.
Apple iPhone 5 “Photos Every Day”
A commercial shows people taking photos in various places—around town, in nature, at home, and at live venues—capturing whatever they like.
They’re all using iPhones, highlighting how easy it is to take photos if you have one.
The calm, memorable piano piece playing in the CM is Blue by Rob Simonsen.
Known for film scores as well, his composition is simple yet perfectly suited to the commercial’s mood, with a heartwarming melody.
Apple Mac “Pointed” / “Dropped In” / “Mirrored”
With visuals and direction that feel like a scene from a movie—combining eerie undertones with humor—this is an overseas commercial introducing Mac’s features for students.
The “Pointed” spot showcases how Apple Intelligence can summarize documents, “Dropped In” demonstrates how AirDrop enables smooth transfers of large video files, and “Mirrored” highlights the ability to mirror an iPhone screen to a Mac.
The footage is incredibly compelling, so be sure to take your time and give it a careful watch.