Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of ads featuring refined, sophisticated direction (41–50)
Apple iPhone 14 and iPhone 14 Plus: “Big and Super Big”
Idris Elba, one of Britain’s leading actors who has appeared in films like Suicide Squad and Fast & Furious, also pursues music as a hobby.
He’s known for a distinctive sound that blends electronic music and hip-hop.
His notable track “Bigges” is used in the commercial “iPhone 14 and iPhone 14 Plus: Big and Even Bigger.” Despite its downbeat flow, the song has an outstanding sense of drive, and it meshes perfectly with the CM’s world.
Apple iPhone 5 “Cheese”
This piece, which depicts children dressed in animal and insect costumes being captured in one sweep using panorama mode, is the iPhone 5 commercial “Cheese.” It showcases how panorama mode lets you take wide, horizontal photos.
The background music is “Falcon Hero” by film composer Rob Simonsen—a light, lively track that gives you a sense of excitement, as if announcing the start of a story.
Apple iPhone 13 Pro: “Hollywood movies from your pocket”
Titled “Hollywood Movies from Your Pocket,” this commercial promotes the iPhone 13’s camera capabilities as powerful enough to shoot a film.
The ad features a series of dynamic, stylish shots while simultaneously showing that they’re being captured on an iPhone.
Seeing such cool footage filmed on an iPhone directly conveys its high performance.
The background music is “Like A Movie” by the UK artist Labrinth.
The combination of a richly layered electronic track and his funky vocals is superb, making it a song you’ll want to listen to over and over.
Apple iPhone 8 Plus “Portraits of Her”
This commercial introduces the Portrait mode featured on the iPhone 8 Plus.
In the first half, it shows a woman walking while singing; in the latter half, it highlights the features of Portrait mode by photographing the woman and changing the background.
The woman appearing in the commercial is Shannon Wise, the vocalist of the band The Shacks, who performed the featured song “This Strange Effect.” Her whisper-like vocals are striking, and the sound has a pleasant, slightly nostalgic feel.
Apple iPhone 6 & 6 Plus “Duo”
This is the commercial titled “Duo,” introducing the Plus series first launched with the iPhone 6.
It compares the iPhone 6 and iPhone 6 Plus side by side, highlighting how the larger screen of the Plus series offers greater convenience.
The background music, sung a cappella by a male voice, is Richard Strauss’s Also sprach Zarathustra.
While most people will recognize this grand orchestral melody, surprisingly many may not know its title.
Apple AirPods Max「Journey into Sound」
The AirPods Max commercial “Journey into Sound” is a piece themed around a vast universe.
Its high noise-canceling performance conveys an immersive feeling, as if you’re drifting alone in space.
The track is “Polarizer” by Chido Lim, a beatmaker from Austria.
The tones of the analog synthesizer evoke the 1970s, while giving it a near-futuristic finish.
Apple Japan Apple Arcade: ‘Parking Lot’ — Anytime, Anywhere
Apple Japan Apple Arcade “Anytime, Anywhere: Parking Lot” edition.
This spot portrays a woman enjoying a game while she waits.
The featured track, “Let’s Play” by Kullah, seems to be inviting us to play a game.
