Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of ads featuring refined, sophisticated direction (41–50)
Apple iPhone 6 & 6 Plus “Duo”
This is the commercial titled “Duo,” introducing the Plus series first launched with the iPhone 6.
It compares the iPhone 6 and iPhone 6 Plus side by side, highlighting how the larger screen of the Plus series offers greater convenience.
The background music, sung a cappella by a male voice, is Richard Strauss’s Also sprach Zarathustra.
While most people will recognize this grand orchestral melody, surprisingly many may not know its title.
Apple: Every step with the App Store. “Going Out, Manga, Games” version / “Languages, Meditation, Games” version
Rendered in a poppy animation style, this is an Apple App Store promotional commercial.
Two versions were produced, both highlighting the wide variety of manga and apps available.
The background music features “PEAK TIME” by Raisan, a band with Sāya from Land on vocals.
Its sophisticated, stylish performance and the smooth flow and melodic lines are outstanding—it’s a track that lifts your spirits while also soothing you.
The lyrics, which encourage enjoying each day with a positive outlook, are wonderful as well, so be sure to give them a read as you listen.
Apple AirPods (3rd generation) 2021
This commercial introduces the features built into the third-generation AirPods and conveys a user-centric approach.
The colorful backgrounds leave a strong impression, and the scene transitions clearly communicate how the audio is adjusted to suit each user’s individuality.
The vibrant visuals, which also convey a sense of weightlessness, are accentuated by a digital BGM where various sounds overlap.
With an arrangement of digital, floating tones that resound irregularly, it effectively expresses technological progress and a near-futuristic atmosphere.
Apple AirPods Pro “Silence the Noise”
This is a commercial that focuses on the noise-canceling feature of AirPods Pro, portraying how quiet it can get through a distinctive, imaginative world.
Various vehicles—including work trucks that typically make loud noises—are floating, and there’s even a parade happening in the air, creating a lively atmosphere.
Yet you can’t hear any of it, which depicts the silence brought about by the elimination of noise.
What really highlights this silence in the visuals is TK Maiza’s rendition of “Where Is My Mind.” It’s a cover of the Pixies’ song, and it feels more digitally oriented than the original.
The combination of soft sounds and gentle vocals conveys a strong sense of weightless floating.
Apple: “Let’s share the excitement on the App Store.” (Version)
This is an App Store promo commercial that aired at the start of 2025.
In keeping with the New Year season, the charming animation depicting a family gathering is especially memorable.
The background music is the song “Ichigo Milk” by Tomggg and ena mori.
It’s a cute, laid-back track, so take this opportunity to give it a listen.
Apple iPhone 14 Pro “Shot on iPhone 14 Pro: NewJeans ‘ETA’”
This commercial highlights the iPhone 14 Pro’s shake-free video capability, but many people are surely also captivated by the dancers and can’t get the catchy song out of their heads! “ETA,” included on the second EP Get Up by NewJeans—the five-member Korean girl group who also appear in the ad—is a danceable track that showcases their melodic rap and hip-hop choreography, both of which deserve attention.
Be sure to check out the music video as well, which, like the commercial, was shot entirely on an iPhone 14 Pro.
Apple iPhone 12 “Heart-Throbbing Purple” Edition
The iPhone 12 commercial “Totally Purple,” which introduces the new purple color among other added charms, features the song “The Candy Man” sung by Aubrey Woods, who was active in the UK as a singer and actor.
Its dreamy melody—like something you’d hear in a Disney production or inside a theme park—conveys a sense of excitement about the new iPhone! The cheerful vibe that makes you want to start moving is sure to fill your heart with joy and anticipation.
