Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of ads showcasing sophisticated production (21–30)
Apple iPhone 5s “Strength” (commercial)
This is the “Strength” commercial introducing how the iPhone 5s can be useful for sports and healthcare.
It shows the iPhone in action across various fields—swimming, golf, gymnastics, exercise, and more.
The march-like background music is “Chicken Fat,” released in 1962.
It was known to many children at the time as the theme song for President John F.
Kennedy’s youth fitness program.
It’s definitely an energetic tune that makes you want to get moving.
Apple iPhone X Animoji “Alien”
This is a commercial introducing Animoji, a feature included with the iPhone X that debuted in 2017.
Animoji uses the front-facing camera to read the user’s facial expressions and reflect them in an on-screen animation.
In this ad, an Animoji alien sings “Redbone.” The song was released in 2016 by actor Donald Glover under his stage name Childish Gambino.
Its distinctive, pleasantly floating vibe is part of its appeal, but there’s also a view that the lyrics carry political messages.
Be sure to listen while taking a close look at the lyrics.
Apple commercials: A collection of sophisticated and stylish ads (31–40)
Apple “All-new AirPods 4, here.”
This is a new commercial for AirPods 4 that debuted in 2024.
It features shots of a woman dancing to the music, with on-screen text introducing the new features—a stylish, street-inspired production that feels very Apple.
The background track is “places to be,” released in 2024 by Fred again..
and Anderson .Paak.
Its breakbeat-style groove stands out, making it a very cool, energetic song.
The performance video released on YouTube is truly stunning, so if you love music, play an instrument, or compose, be sure to check it out.
Apple iPhone 16 Apple Intelligence “Clean Up Photos: Flex”
A man in a tank top is showing off his muscles and having his mother take a photo of him.
But when he looks at the picture, his mother ended up being visible in the reflection of a mirror behind him.
So the man used Apple Intelligence, the AI system available on the iPhone 16 series, to edit the photo and remove his mother from the shot.
The background music is a track titled “Workout,” perfectly suited for a commercial that highlights a fit physique.
Its comfortable four-on-the-floor beat and diverse electronic sounds make it addictive—truly perfect for a workout.
Apple “Magnifier on Mac”
This commercial showcases, through a classroom setting, how the magnifier feature built into Mac can be helpful.
It demonstrates linking with an iPhone camera to magnify the screen or whiteboard so even tiny text becomes clear.
The densely written, normally unreadable fine characters on the board highlight the feature’s excellence while also adding a touch of humor.
Apple iPhone 15 Plus Battery「One More 」
Among the many appealing features of the iPhone 15 Plus, this piece focuses on battery life and comically depicts the moments when you really feel it.
The story features a boy attempting to break a board and his father filming him with the iPhone 15 Plus, continuing to record as the boy tries again and again.
Even as the sun sets and the people around them leave, the filming goes on—highlighting, in a lighthearted way, how the battery lasts even through such extended shooting.
The song playing as this challenge unfolds is “How Many Times,” a 2021 track by JJ & The Mood.
Its rhythm and sonic vibe are striking, and its subtly comedic feel is part of what makes the song so appealing.
AirPods 4 with Active Noise Cancellation「Someday」
This commercial portrays a protagonist carrying the pain of heartbreak in a cold, icy world, while also conveying the Active Noise Cancellation feature of AirPods 4.
Although the protagonist’s expressions differ between past and present, both are memorably shown conversing with AirPods 4 in their ears.
The song playing during the somber scenes in the first half set in the icy world is “El Conticinio” by Guitarricadelafuente.
Composed solely of guitar and vocals, the simple piece—with its overall calm sound—powerfully conveys a sense of loneliness.