Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of ads showcasing refined direction (61–70)
Apple Gift Card “The reborn Apple gift card”
I’m blown away by the funky yet sophisticated sound arrangement! This piece by SASUKE, a trackmaker from Ehime Prefecture, was released in 2021 as his 10th single.
It was featured as the song for the commercial “The Reborn Apple Gift Card.” The lyrics, which convey a positive spirit of “Let’s try it one more time,” are really uplifting.
The bouncy, rhythmic arrangement matches that message perfectly, making it a track that boosts your excitement as you listen!
Apple Watch Series 4: Led by the Wrist
In the Apple Watch Series 4 commercial “Better You,” a woman is guided by her Apple Watch to move her body in everyday life.
When she goes to take the elevator or escalator, she’s pulled toward the stairs instead—cleverly showing how Apple Watch encourages you to be active.
The background music features “Player” by the hip-hop duo chelmico.
With lyrics that portray pushing forward with all your might, the song is striking and sure to put you in a positive mood.
Apple App Store: “Everything for the New Year is here.”
This is a commercial announcing the New Year’s first sale that aired at the end of 2021.
With the theme of returning home for the first time in two years after the COVID-19 pandemic, it’s striking how New Year’s scenes are depicted one after another in a style reminiscent of hanafuda playing cards.
The background music features kiki vivi lily’s 2021 release “License of Love.” It’s a dreamy and cute track.
Apple Music: Make it an unforgettable summer with 50 million songs
This is an Apple Music commercial that aired in the summer of 2019.
Titled “50 Million Songs for an Unforgettable Summer,” the ad highlights both the vast selection of tracks available and the excitement of the listening experience through Apple Music.
The background music features “Paper Roll Star” by the rock band domico.
Its message—encouraging people to live fearlessly and true to themselves—is truly empowering.
Apple Mac “A Story That Doesn’t Yet Exist in This World”
The Mac commercial that aired in 2020 was captivating for its lavish concept of stitching together scenes where Macs appear across various anime.
Some depictions are very faithful, while others tweak the Apple logo a bit—showing how the portrayal of Mac varies from anime to anime.
The background music is Kaho Nakamura’s “I Am the Protagonist.” The lyrics, which express strong self-confidence, are striking and give you courage when you listen.
Apple iPod + iTunes
This series of commercials, which portrayed people listening to music on their iPods and dancing in silhouette, was aired frequently in the 2000s.
In this particular commercial from 2005, Daft Punk’s “Technologic” was used.
It’s one of their signature tracks, released the same year as the ad, and its electronic sound is incredibly cool.
Apple iPhone 14 “Goodbye, Leon”
A man panics when his pet chameleon stops moving and texts his partner to report it.
But right after sending the message, the chameleon starts moving again.
The man then unsends the message he just sent.
It’s a commercial highlighting that the iPhone Messages app lets you undo a sent message.
The background music is Hanni El Khatib’s “ALIVE,” a laid-back yet groovy track that becomes addictive after just one listen.