Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of ads renowned for their sophisticated direction (71–80)
Apple iPhone 14 Pro “Chase”
The commercial “The Life and Death of Ben Bekele” is captivating for its unique direction: themed around escape, it uses an iPhone camera to track its subject across various situations.
The rapidly shifting visuals, together with the tense background music, build the work’s distinctive atmosphere.
The piece of music, also titled “The Life and Death of Ben Bekele,” was composed by Polish musician Hubert Zemler.
While much of his music is experimental, that characteristic is strongly reflected in this track as well.
Apple iPhone 14 and iPhone 14 Plus: “Big and Super Big”
Idris Elba, one of Britain’s leading actors who has appeared in films like Suicide Squad and Fast & Furious, also pursues music as a hobby.
He’s known for a distinctive sound that blends electronic music and hip-hop.
His notable track “Bigges” is used in the commercial “iPhone 14 and iPhone 14 Plus: Big and Even Bigger.” Despite its downbeat flow, the song has an outstanding sense of drive, and it meshes perfectly with the CM’s world.
Apple MacBook Air M2 “That power is anything but light.”
Right now, the unit attracting the most attention in the United States is ODESZA.
They’re famous enough to have even been nominated for a Grammy.
Known for their wide musical range, they excel at everything from orthodox electronic music to synthwave and soulful house.
Among their works, one that stands out in particular is The Last Goodbye (feat.
Bettye LaVette).
It brilliantly blends 1970s soul music with contemporary electronic music.
The stylish vibe of the commercial and the song’s passionate melody create a compelling contrast.
Apple Christmas Web Commercial 2021
It has a somewhat retro vibe and feels sophisticated.
It’s a track by the American pop band SAINT MOTEL, included on their 2021 album “The Original Motion Picture Soundtrack.” It was used as Apple’s Christmas commercial song.
The sound arrangement is excellent—it just makes you happy as you listen, and you can’t help but sway along to the beat.
Choosing such a stylish song is so very Apple-like.
Apple iPod + iTunes
When you think of the iPod and iTunes commercials from the 2000s, it has to be those dance ads with the silhouetted figures.
Among them, the one that really stood out for its super punky, catchy sound featured “Walkie Talkie Man” by the New Zealand rock band Steriogram.
Released in 2004, the track packs a driving guitar sound and rapid-fire vocals that are exhilarating.
If you enjoy rock that gets your energy up, this one comes highly recommended.
Apple M2 chip MacBook Air “Leave it to Mac” version
The M2 chip MacBook Air: “Leave it to Mac.” The charm lies in the contrast of showcasing the latest device with an old-school soundtrack.
The song that underpins this commercial, “Nervous Like Me,” is by The Dap-Kings, a funk band based in Brooklyn.
Their musical style is similar to tracks that were frequently sampled in 1980s hip-hop, so I think it’s easy to enjoy for hip-hop fans as well.
Apple Watch: “Manage your health at a glance.”
WAZGOGG is a leading DJ from the Tohoku region.
Rather than a DJ who plays music through remixes, he’s active as a DJ who competes using turntable-focused techniques.
His renowned track “YYY” was used in the Apple Watch commercial “Apple Watch: ‘A quick glance for your health.’” It’s a simple techno track, but its inorganic, mechanical-feeling melody matches the atmosphere of a commercial themed around monitoring and management.
The drop is unique as well, so be sure to listen to the parts that don’t appear in the ad.