Love songs used in commercials. Popular commercial tunes, jingle songs.
Haven’t you ever wanted to hear that song from the commercial again? A love song you happened to catch in a fleeting moment lingers in your heart and you just can’t stop thinking about it—many of us have had that experience.
The beautiful melody that plays alongside the visuals leaves a stronger impression precisely because it’s so brief.
In this article, we introduce love songs that became popular after being used in commercials.
If you want to revisit those nostalgic lines, or if you’ve been frustrated not knowing a song’s title, this is for you!
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Love songs used in commercials. Popular CM songs, commercial songs (101–110)
CHE.R.RYYUI

YUI’s “CHE.R.RY,” which was used as the CM song for au by KDDI’s “LISMO,” sings about a woman entrusting her feelings to a text message for the person she likes.
The bittersweet emotions conveyed throughout the song have made it a heart-throbbing love song popular not only with women but also with men.
SNOW SOUND[Alexandros]
![SNOW SOUND[Alexandros]](https://i.ytimg.com/vi/e7GvXNOxhng/sddefault.jpg)
It’s “SNOW SOUND” by [Alexandros].
It was used as the CM song for JR East’s 2016–2017 JR SKISKI campaign.
It’s known for its 90s-style sound that gives a pleasant sense of nostalgia, and it’s also a perfect track to listen to at a ski resort.
Kao Essential THE BEAUTY Barrier Loopkojikoji

This is a cover song by tofubeats and kojikoji.
It was used in a Kao Essential commercial, noted for its warm atmosphere that gently soothes viewers.
Kojikoji’s smooth melody and tender vocals beautifully capture the fluttering moments of being in love.
The commercial, which began airing nationwide on TV in April 2023, features rising actress Ai Mikami.
It proposes a new value—“a hair barrier” that protects hair’s beauty—and the song’s concept aligns perfectly with the ad.
It’s a recommended track for when you want to relax or think of someone special.
Love Is Overtsuruno takeshi

This commercial, featuring Tsuyoshi Tsuruno singing the BGM, is for Bike-O (Bike King).
For riders, their bike is a true partner that has traveled with them to many places.
Parting with a bike is a tough decision, but the ad conveys, “In times like these, please consult Bike-O,” showing their sincere support.
The background music is a cover by Tsuruno of Faye Ouyang’s classic Love Is Over.
While the original is a famous ballad about a breakup with a lover, in this commercial it evokes the parting with a beloved motorcycle.
LOVE AFFAIR ~Secret Date~Sazan Ōrusutāzu

“LOVE AFFAIR ~Secret Date,” which served as the CM song for Mitsuya and Southern’s 2018 “Scorched Heart” edition, is Southern All Stars’ 41st single.
It was also used as the theme song for the drama “Sweet Season.” Despite its theme of an extramarital affair, it’s a love song that somehow makes your heart race.
Love songs used in commercials. Popular CM tracks and commercial songs (111–120)
Treasure ~Until This Voice Fades Away~Naoto Intiraymi

Naoto Inti Raymi is a singer-songwriter who travels the world performing music.
His song “Takaromono ~Kono Koe ga Nakunaru made~,” which is upbeat yet tinged with melancholy, was chosen as the commercial song for AOKI’s “Mote Slim Wash Suit: The ‘Want to Get Closer’ Edition.”
Season of LoveNaoto Intiraymi

The song used in the commercial for Kirin Beer’s canned chuhai “Hyoketsu” was “Koisuru Kisetsu” by Japanese singer-songwriter Naoto Inti Raymi.
It brightly and refreshingly portrays the heart-pounding feeling of falling in love, and its catchy, pop vibe seems to match the product’s image.


