RAG MusicCM
Lovely commercial jingle

Catchy commercial jingles. A roundup of those songs grabbing attention in ads!

When you’re watching TV or browsing the internet, you often come across commercials, and I’m sure many of you have had a song from one of them get stuck in your head.

In this article, we’ll introduce lots of noteworthy CM (commercial) songs—whether it’s a tune you can’t quite name but can’t stop thinking about, or a song you only heard a snippet of in the ad and want to listen to in full.

Along with the latest tracks, there are also cases where songs from the Showa and Heisei eras are being used again today, so reading this article could be your chance to discover a wide range of music! Let’s dive right in!

Catchy Commercial Jingles [July 2025] (221–230)

Kirin Afternoon Tea “Summer Shadow” version

Shadows of SummerMrs. GREEN APPLE

Mrs. GREEN APPLE “Summer Shadow” Official Music Video
Shadows of SummerMrs. GREEN APPLE
Kirin Afternoon Tea “Summer Shadows” Version 120 Seconds

This commercial captures scenes of summer as experienced by various people, including Ren Meguro and Ayami Nakajo.

Beaches, parks, fireworks, the walk home from school—one evocative scene after another unfolds, likely tugging at the heartstrings of many viewers.

Enhancing the warm atmosphere of the ad is its BGM, Natsu no Kage (Summer’s Shadow), a song Mrs.

GREEN APPLE wrote specifically for this commercial.

Packed with summer imagery and feelings, it seems poised to become an essential staple among summer songs.

Boat Race Episode 9: The Resolve of Oushirou

Chase the ShineSPYAIR

In the 2025 Version, Episode 9 of the drama-style boat racing commercial, the spotlight is on Oushirou, a rookie racer played by Oshiro Maeda.

It portrays Oushirou’s resolve as he steps into the world of boat racing, inspired by senior racer Kamio, played by Fuju Kamio.

Incidentally, Oushirou is said to be modeled after racer Yuki Satematsu.

The background music features SPYAIR’s familiar “Chase the Shine,” with their signature exhilarating, fast-paced sound and lyrics that convey the determination to face an unlosable fight.

Suntory Green Tea Iyemon: 'The Tea’s Melody in Your Heart' Edition

Kiss Me PatissierCANDY TUNE

It’s a commercial where the members of CANDY TUNE wear outfits with a traditional Japanese flair and perform a dance, conveying the gentle flavor of Iyemon from there.

The overall impression, including their smiles, is soft, expressing how Iyemon has a calming taste.

The song featured in the footage is CANDY TUNE’s “Kiss Me Patissier,” with the lyrics arranged in classical Japanese.

By changing “patissier,” which comes from Western culture, into a more Japanese expression, the ad creates a touch of comedy, small sense of dissonance included.

Thanks to the members’ smooth vocals, it almost feels like the lyrics were written that way from the start.

Haagen-Dazs “Devil’s Whisper” / “Angel’s Invitation”

Original songMINJU、MOKA

Haagen-Dazs Web CM “Devil’s Whisper”

The commercial introducing Devil’s Whisper Chocolate and Angel’s Invitation White Chocolate features ILLIT members MINJU and MOKA.

In each spot, the two appear dressed as a devil and an angel, singing and dancing.

The result feels just like a music video.

They sing original CM songs whose lyrics describe the flavors of each ice cream.

Both tracks are highly engaging—and, above all, a delightful treat for fans.

JR East 'Enjoy! SixTONES, Enjoy! Shinkansen.' version

Shine with USixTONES

“Enjoy! SixTONES, Enjoy! Shinkansen.” 15-second version

This commercial showcases how JR East’s Tohoku Shinkansen supports enjoyable journeys, as portrayed through SixTONES.

The direction is striking, with a scene moving from underground to above ground where the light comes into view, positively expressing the moment of setting off on a trip.

The sight of the Shinkansen racing through vast landscapes is another highlight, conveying the excitement of departing for new places.

Further heightening that sense of anticipation is SixTONES’ song “Shine with U.” Its brilliant sound and lively vocals leave a strong impression, evoking expansive scenery and a forward-looking feeling.

Suntory Green Tea Iyemon: “Iyemon – Kyoto in Your Heart. Autumn Leaves.” (CM)

A Journey Where Flowers BloomHarayuko

Suntory Green Tea Iyemon: 'Iyemon – Kyoto in Your Heart. Autumn Leaves.' 30-second version, Nao and Yuzu Aoki, Suntory

This commercial for Iyemon features scenes of Kyoto adorned with autumn leaves, rich in atmosphere.

It depicts Nao and Yu Aoki visiting Kyoto; Aoki, who had been weighed down by many worries, says, “Coming to Kyoto cleared my mind.” The spot ends with the two of them drinking Iyemon together.

Nao’s Kansai dialect is another highlight.

The background music is Haruko Hara’s “Hanasaku Tabiji.” Its elegant, courtly melody makes you feel as if your heart is being cleansed just by listening.

Catchy Commercial Jingles [July 2025] (231–240)

Bridgestone BLIZZAK WZ-1 “Snowfall” Version / “Non-Snowfall” Version

rutSaitō Kazuyoshi

BLIZZAK WZ-1 Birth Chapter (for snowy conditions)

This commercial showcases the car itself to highlight that with Blizzak, you can drive powerfully on any road surface.

The way it plows through the snow and then comes to a stop is particularly striking, and that imagery conveys a sense of security that supports the driver.

The song that strongly emphasizes the power of these visuals is Kazuyoshi Saito’s “Wadachi.” With its bold, resonant band sound and a forceful, almost thrown vocal delivery, you can feel the momentum of pushing forward.