Essential’s commercial jingle. A popular commercial song.
The commercial for Kao’s Essential, which you’ve probably been seeing a lot lately on TV and online.
With its refined visuals, memorable music, and attention-grabbing casting, it’s the kind of ad that makes you stop and watch, isn’t it? The world created by the beautiful imagery and music is simply enchanting.
In this article, we’ll introduce all the songs that have been featured in Essential commercials aired so far.
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Essential’s commercial song. Popular commercial songs (1–10)
Sign wa B New Arrange Ver.B Komachi
This commercial features B Komachi from the anime “Oshi no Ko” as ambassadors for Kao’s Essential, highlighting the relationship between hair and idols.
It playfully conveys that even when dancing as idols, they can maintain beautifully styled, unruffled hair.
Further accentuating the light, breezy feel of the visuals is B Komachi’s signature song, “Sign wa B.” Its colorful, pop idol sound and buoyant vocals—complete with call-and-response—convey a sense of exhilaration to listeners.
BE MY GIRL ~Your Daily News~HARCO
This is a single released by HARCO in 2006, composed by Hideki Kaji.
It’s a feel-good number with a bright, poppy melody set to a Cinderella story that resonates in every girl’s heart.
A catchy, fast-paced killer pop tune.
Bubble GumNewJeans
This commercial showcases beautiful hair with Essential through a unique world where the members of NewJeans take on a school sports festival.
By showing various moments related to the event—like them sprinting and cheering—it conveys that their hair stays soft in any situation.
The song that further emphasizes the light, airy feeling expressed in the visuals is NewJeans’ “Bubble Gum.” While the rhythm is calm, the beat resonates strongly, giving the impression of conveying everyday relaxation along with the excitement found within it.
Essential commercial music. Popular commercial songs (11–20)
LA LA LA Love Songtofubeats、kojikoji
This commercial from Essential’s THE BEAUTY introduces a shampoo that protects your hair and depicts the kind of beauty it leads to.
It focuses on Ai Mikami’s hair, and the gentle volume and shine clearly convey how effective it is.
The song that further accentuates the calm atmosphere portrayed in the visuals is a cover of “LA LA LA LOVE SONG.” Compared to Toshinobu Kubota’s original, the arrangement is slower and even more soothing, strongly conveying a sense of relaxation and a floating, airy feel.
The world is supposed to be beautiful.yama
This commercial features four active high school model TikTokers—Noa Kato, Yua Tsutsui, Ayano Masuda, and Kisara Matsumura—and portrays scenes of youth.
Their hair flows beautifully with various movements and the sweeping wind, effectively highlighting Essential’s benefits that support youthful days through that expression.
Further accentuating the fresh air of youth depicted in the visuals is the song “Sekai wa Utsukushii Hazu Nanda” by yama.
With a grand, bright sound and powerfully resonant strings, the vocals build strength toward the chorus, conveying the vigor of sprinting through youth.
Lovin’ youKoyanagi Yuki
This is Yuki Koyanagi’s 13th single, released in 2002.
While she is known for her powerful vocals, this song has a gentle, soft, and cute vibe.
It exudes femininity and is a perfect fit for a shampoo commercial.
more more moreCAPSULE
Suzanne, who was hugely popular on TV as a lovable airhead, appeared in a commercial that aired in 2008.
The music was by capsule, the music unit of Yasutaka Nakata, who produces Kyary Pamyu Pamyu and Perfume.