Essential’s commercial jingle. A popular commercial song.
The commercial for Kao’s Essential, which you’ve probably been seeing a lot lately on TV and online.
With its refined visuals, memorable music, and attention-grabbing casting, it’s the kind of ad that makes you stop and watch, isn’t it? The world created by the beautiful imagery and music is simply enchanting.
In this article, we’ll introduce all the songs that have been featured in Essential commercials aired so far.
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Essential’s commercial song. Popular commercial songs (1–10)
The Maiden with Flaxen HairShimatani Hitomi
A female singer, Hitomi Shimatani, who skillfully performs a wide range of genres—pops, rock, Latin, R&B, jazz, house, bossa nova, reggae, and enka—and is also active as a commercial model and musical actress, released this as her seventh single.
It’s a cover of a song by the Village Singers, a group that was active in the 1960s, and is also famous for having been composed by Koichi Sugiyama.
The Hawaiian-style arrangement of the original creates a powerful impact, beautifully matching the fine melodies of a bygone era with a contemporary arrangement.
Thanks to its refreshing feel, it’s a perfect cover for a shampoo commercial.
The world is supposed to be beautiful.yama
This commercial features four active high school model TikTokers—Noa Kato, Yua Tsutsui, Ayano Masuda, and Kisara Matsumura—and portrays scenes of youth.
Their hair flows beautifully with various movements and the sweeping wind, effectively highlighting Essential’s benefits that support youthful days through that expression.
Further accentuating the fresh air of youth depicted in the visuals is the song “Sekai wa Utsukushii Hazu Nanda” by yama.
With a grand, bright sound and powerfully resonant strings, the vocals build strength toward the chorus, conveying the vigor of sprinting through youth.
The Best TeamMaia Hirasawa
In the commercial featuring Nozomi Sasaki, the way she admires her own hair reflected in a shop window is striking.
The background music is sung by Maia Hirasawa, a Japanese-Swedish singer-songwriter.
Rather than focusing on image, the approach emphasizes its effectiveness as a hair care product.
Essential commercial music. Popular commercial songs (11–20)
BE MY GIRL ~Your Daily News~HARCO
This is a single released by HARCO in 2006, composed by Hideki Kaji.
It’s a feel-good number with a bright, poppy melody set to a Cinderella story that resonates in every girl’s heart.
A catchy, fast-paced killer pop tune.
Lovin’ youKoyanagi Yuki
This is Yuki Koyanagi’s 13th single, released in 2002.
While she is known for her powerful vocals, this song has a gentle, soft, and cute vibe.
It exudes femininity and is a perfect fit for a shampoo commercial.
more more moreCAPSULE
Suzanne, who was hugely popular on TV as a lovable airhead, appeared in a commercial that aired in 2008.
The music was by capsule, the music unit of Yasutaka Nakata, who produces Kyary Pamyu Pamyu and Perfume.
The world is supposed to be beautiful.yama
This piece features Alice Hirose taking on a quiz about hair color, using the results to explore the relationship between hair color and hair quality.
It shows that even with the same hair color, hair that’s well-maintained looks more vibrant, and it highlights how Essential supports that—emphasized through her look of surprise.
The song that further accentuates the joy of this new discovery portrayed in the video is yama’s “The World Ought to Be Beautiful.” The grand, resonant sound of the strings is striking, and combined with the vocals, it creates a bright, youthful atmosphere.