Essential’s commercial jingle. A popular commercial song.
The commercial for Kao’s Essential, which you’ve probably been seeing a lot lately on TV and online.
With its refined visuals, memorable music, and attention-grabbing casting, it’s the kind of ad that makes you stop and watch, isn’t it? The world created by the beautiful imagery and music is simply enchanting.
In this article, we’ll introduce all the songs that have been featured in Essential commercials aired so far.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- Shampoo commercial song. Popular jingle.
- Pantene commercial song. Popular jingle.
- Kao’s commercial song. A popular jingle.
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- The theme song for Merit’s commercials. A popular jingle.
- [Lenor Commercial Songs] Popular CM Songs and All-Time Commercial Song Compilation [2026]
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Shiseido commercial song. Popular commercial jingle.
- Nivea Kao’s commercial song. A popular jingle.
- A roundup of songs from Suzuki commercials: the appeal of friendly J-pop and Western music
- Commercial songs for Kao Biore. From popular tie-in tracks to original songs.
Essential’s CM song. Popular commercial songs (21–30)
The Maiden with Flaxen HairShimatani Hitomi
Released in 2002 as Hitomi Shimatani’s seventh single.
It’s a cover of a song originally released by the Village Singers in 1968.
After being used as the theme song for Kao’s “Essential Damage Care” commercial in which Shimatani appeared, it became her biggest hit.
With this song, she also made her first appearance at the 2002 NHK Kohaku Uta Gassen.
Kao Essential THE BEAUTY Barrier Loopkojikoji
The song featured in Kao’s haircare brand Essential’s commercial has captured the hearts of many.
The cover by tofubeats and kojikoji retains the warmth of the original while adding a contemporary charm through its arrangement.
Airing nationwide on TV since April 2023, the commercial stars rising actress Ai Mikami.
The piece is used as part of a promotional series that proposes a new value: a “hair barrier” to protect hair’s beauty.
With its gentle melody and soothing vocals, it’s embraced as a love song that fits comfortably into listeners’ everyday lives.
Essential TV commercial songs: Popular commercial songs (31–40)
OriginalKap
In a commercial that aired in 2017, Ryuji Akiyama of Robert—who became hugely popular through Creators File—appears.
Many related web movies were uploaded to YouTube, and it became a hot topic.
The song features English lyrics written by Kap.
Song for the SoldKishi Bashi
This is a song from Kishi Bashi, the solo project of K Ishibashi, a violinist and musician from the United States.
The track became widely known after it was used in a commercial for Essentials.
Lovin’ youKoyanagi Yuki
Lovin’ You, released as Yuki Koyanagi’s 13th single, also served as the song for Kao’s “Essential Damage Care” commercial.
Even if you’ve never seen the ad, doesn’t it sound somehow familiar? That’s because this track is a cover of “Dance of the Hours” from Act 3 of La Gioconda by Italian opera composer Amilcare Ponchielli.
Her smooth, gentle vocals melt into the classical melody.
It’s the perfect song to relax to on a leisurely afternoon.
Bubble GumNewJeans
In the commercial for the shampoo Essential Premium, “A Sparkling Morning Begins,” NewJeans makes an appearance.
The ad is crafted almost like one of their music videos, resulting in visuals that exude a refreshing vibe.
Their song “Bubble Gum” is also used as the BGM.
Like the commercial, it has a calm atmosphere, and besides this CM, it has also been chosen as the theme song for Mezamashi 8.
OriginalKawa tsuku menbā × Konishi Yasuharu
It was a commercial aired in 2008 with the catchphrase “Kawaii can be made,” featuring Shokotan, Leah Dizon, and Shizuchan from Nankai Candies as a close-knit group of three girls.
The music was produced by Yasuharu Konishi of Pizzicato Five.