Essential’s commercial jingle. A popular commercial song.
The commercial for Kao’s Essential, which you’ve probably been seeing a lot lately on TV and online.
With its refined visuals, memorable music, and attention-grabbing casting, it’s the kind of ad that makes you stop and watch, isn’t it? The world created by the beautiful imagery and music is simply enchanting.
In this article, we’ll introduce all the songs that have been featured in Essential commercials aired so far.
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Essential commercial music. Popular commercial songs (11–20)
dance DANCE!MICHI
In a commercial aired in 2009, a song by MiChi, a half-Japanese singer from Okinawa, was used.
The ad featured Suzanne and Nozomi Sasaki.
From the “Kawaii can be created” tagline and the hairstyles of the cast, we can see that feminine styles—such as long hair and loose curls—were in vogue.
HappinesAoyama Teruma
A medium-tempo number brimming with the happy mood of R&B singer Thelma Aoyama, whose “Soba ni Iru ne” was a huge hit.
It’s included on her second album, Emotions, released in 2009.
The song was featured in a Kao Essential commercial, playing in the new hair pack “Happiness Talk” segment.
It gives you a fresh, uplifting feeling that makes you want to wash your hair in the morning and head out.
The bright, comfortable, and gentle track, paired with the positive and warm message—whose lyrics were written by Thelma herself—will put your heart at ease.
OriginalShimatani Hitomi
In a commercial from the early 2000s, singer Hitomi Shimatani appears and also performs the vocals.
It features an original song for the ad, passionately calling for directly eliminating hair damage.
Hitomi Shimatani has an unusual background: she debuted as an enka singer and later became a J-pop artist.
Deadend Street GIRLHori Chiemi
In a commercial from the 1980s, Chiemi Hori—who was a hugely popular idol at the time—both appears and sings.
The composition was done by Makoto Ayukawa of Sheena & the Rokkets.
From the lines in the commercial, we can tell that in the early ’80s it wasn’t yet common to shampoo every day.
Lightning ParadiseHori Chiemi
In a 1984 commercial, Chiemi Hori—who was a hugely popular idol at the time—both appeared and sang.
The lyrics were written by Chinfa Kan, who was very active in the ’80s and also worked on pieces like the Checkers’ “Gizagiza Heart no Komoriuta” and the theme song for the anime Touch.
Chiemi Hori looks adorable skating along in roller skates.
I AMKato Miria
Miliyah Kato provided the theme song for the 2016 commercial titled “More People Are Going for Hand Blow-Drying.” She collaborated with Essential and wrote the song specifically for this ad.
The commercial featured Chiaki Kuriyama, Mayumi Sada, and Homare Sawa.
Essential’s CM song. Popular commercial songs (21–30)
Blue Hawaiitota
Here’s a refreshing track that fits perfectly with a shampoo and conditioner commercial.
The lyrics, which rhyme almost like a rap, are pleasant to the ear.
It evokes the image of Blue Hawaii shaved ice from summer festivals during our youth.
The song also conveys the clean, invigorating feel of the shampoo.
The commercial’s concept suggests a shampoo that restores moisture to hair damaged from dyeing it freely during the summer, regardless of school rules.
It’s the kind of song that makes you want to give it a try.
