The commercial for Kao’s Essential, which you’ve probably been seeing a lot lately on TV and online.
With its refined visuals, memorable music, and attention-grabbing casting, it’s the kind of ad that makes you stop and watch, isn’t it? The world created by the beautiful imagery and music is simply enchanting.
In this article, we’ll introduce all the songs that have been featured in Essential commercials aired so far.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
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- Nivea Kao’s commercial song. A popular jingle.
- A roundup of songs from Suzuki commercials: the appeal of friendly J-pop and Western music
- Commercial songs for Kao Biore. From popular tie-in tracks to original songs.
Essential’s commercial song. Popular commercial songs (1–10)
MelancholinistaYU-KI
It’s YUKI’s 13th single, released in 2006.
It’s a light, danceable track with disco elements.
As for the lyrics, she wanted to make it all about dancing, so she aimed for something without much meaning in the content.
It Doesn´t StopMaia Hirasawa
This is a song by Maia Hirasawa, who is half Swedish and half Japanese.
It features a sweet, light vocal quality that evokes the warmth of spring.
The song follows reflections made while traveling around the world, and the way place names from across the globe are listed is also interesting.
Sign wa B New Arrange Ver.B Komachi
This commercial features B Komachi from the anime “Oshi no Ko” as ambassadors for Kao’s Essential, highlighting the relationship between hair and idols.
It playfully conveys that even when dancing as idols, they can maintain beautifully styled, unruffled hair.
Further accentuating the light, breezy feel of the visuals is B Komachi’s signature song, “Sign wa B.” Its colorful, pop idol sound and buoyant vocals—complete with call-and-response—convey a sense of exhilaration to listeners.
Bubble GumNewJeans
This commercial showcases beautiful hair with Essential through a unique world where the members of NewJeans take on a school sports festival.
By showing various moments related to the event—like them sprinting and cheering—it conveys that their hair stays soft in any situation.
The song that further emphasizes the light, airy feeling expressed in the visuals is NewJeans’ “Bubble Gum.” While the rhythm is calm, the beat resonates strongly, giving the impression of conveying everyday relaxation along with the excitement found within it.
LA LA LA Love Songtofubeats、kojikoji
This commercial from Essential’s THE BEAUTY introduces a shampoo that protects your hair and depicts the kind of beauty it leads to.
It focuses on Ai Mikami’s hair, and the gentle volume and shine clearly convey how effective it is.
The song that further accentuates the calm atmosphere portrayed in the visuals is a cover of “LA LA LA LOVE SONG.” Compared to Toshinobu Kubota’s original, the arrangement is slower and even more soothing, strongly conveying a sense of relaxation and a floating, airy feel.
The Power of SmileKOKIA
One of the tracks released as a double A-side single in 2003, KOKIA’s “The Power of Smile.” It’s a song that gives strength to everyone, and just listening to it somehow puts you in a positive mood.
We Share the SunMeiko
In a commercial that aired in 2012, Yuko Oshima from AKB48 and Hiromi Nagasaku appeared.
The ad features talents who appeal to a wide range of age groups and have down-to-earth, relatable personas.