The commercial for Kao’s Essential, which you’ve probably been seeing a lot lately on TV and online.
With its refined visuals, memorable music, and attention-grabbing casting, it’s the kind of ad that makes you stop and watch, isn’t it? The world created by the beautiful imagery and music is simply enchanting.
In this article, we’ll introduce all the songs that have been featured in Essential commercials aired so far.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- Shampoo commercial song. Popular jingle.
- Pantene commercial song. Popular jingle.
- Kao’s commercial song. A popular jingle.
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- The theme song for Merit’s commercials. A popular jingle.
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- Shiseido commercial song. Popular commercial jingle.
- Nivea Kao’s commercial song. A popular jingle.
- A roundup of songs from Suzuki commercials: the appeal of friendly J-pop and Western music
- Commercial songs for Kao Biore. From popular tie-in tracks to original songs.
Essential’s commercial song. Popular commercial songs (1–10)
LOVE MachineNEW!Mōningu Musume.
This commercial promotes achieving beautiful hair by using Kao’s Essential, showcased through the appearances of Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA.
It features a drive in a convertible, where their hair blows in the wind, and their smiles suggest hair that leads to confidence.
In this positive atmosphere, the song the members sing brightly is Morning Musume’s “LOVE Machine.” Its message about moving forward into the future is delivered with a glamorous sound, conveying a fun vibe as well.
It Doesn´t StopMaia Hirasawa
This is a song by Maia Hirasawa, who is half Swedish and half Japanese.
It features a sweet, light vocal quality that evokes the warmth of spring.
The song follows reflections made while traveling around the world, and the way place names from across the globe are listed is also interesting.
MelancholinistaYU-KI
It’s YUKI’s 13th single, released in 2006.
It’s a light, danceable track with disco elements.
As for the lyrics, she wanted to make it all about dancing, so she aimed for something without much meaning in the content.
We Share the SunMeiko
In a commercial that aired in 2012, Yuko Oshima from AKB48 and Hiromi Nagasaku appeared.
The ad features talents who appeal to a wide range of age groups and have down-to-earth, relatable personas.
The Maiden with Flaxen HairShimatani Hitomi
A female singer, Hitomi Shimatani, who skillfully performs a wide range of genres—pops, rock, Latin, R&B, jazz, house, bossa nova, reggae, and enka—and is also active as a commercial model and musical actress, released this as her seventh single.
It’s a cover of a song by the Village Singers, a group that was active in the 1960s, and is also famous for having been composed by Koichi Sugiyama.
The Hawaiian-style arrangement of the original creates a powerful impact, beautifully matching the fine melodies of a bygone era with a contemporary arrangement.
Thanks to its refreshing feel, it’s a perfect cover for a shampoo commercial.
The Best TeamMaia Hirasawa
In the commercial featuring Nozomi Sasaki, the way she admires her own hair reflected in a shop window is striking.
The background music is sung by Maia Hirasawa, a Japanese-Swedish singer-songwriter.
Rather than focusing on image, the approach emphasizes its effectiveness as a hair care product.
The Power of SmileKOKIA
One of the tracks released as a double A-side single in 2003, KOKIA’s “The Power of Smile.” It’s a song that gives strength to everyone, and just listening to it somehow puts you in a positive mood.