Essential’s commercial jingle. A popular commercial song.
The commercial for Kao’s Essential, which you’ve probably been seeing a lot lately on TV and online.
With its refined visuals, memorable music, and attention-grabbing casting, it’s the kind of ad that makes you stop and watch, isn’t it? The world created by the beautiful imagery and music is simply enchanting.
In this article, we’ll introduce all the songs that have been featured in Essential commercials aired so far.
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Essential’s CM song. Popular commercial songs (21–30)
Blue Hawaiitota
Here’s a refreshing track that fits perfectly with a shampoo and conditioner commercial.
The lyrics, which rhyme almost like a rap, are pleasant to the ear.
It evokes the image of Blue Hawaii shaved ice from summer festivals during our youth.
The song also conveys the clean, invigorating feel of the shampoo.
The commercial’s concept suggests a shampoo that restores moisture to hair damaged from dyeing it freely during the summer, regardless of school rules.
It’s the kind of song that makes you want to give it a try.
OriginalMarius Drogsas Hagen
In a commercial that aired in 2015, Sho Sakurai of Arashi appears, presenting the effects of Essential through different situations.
The vocals are by Marius Drogsås Hagen, the lead singer of the Norwegian band Team Me, performing an original song created for the commercial.
OriginalKap
In a commercial that aired in 2017, Ryuji Akiyama of Robert—who became hugely popular through Creators File—appears.
Many related web movies were uploaded to YouTube, and it became a hot topic.
The song features English lyrics written by Kap.
Nakamori Akina
In a commercial from the 1980s, Akina Nakamori—who was a hugely popular idol at the time—appears.
An original-sounding jingle plays, sung by a male vocalist, and in the latter half Ms.
Nakamori also sings.
It’s a well-crafted, refreshing New Music-style song that reflects the upbeat economy of the ’80s.
OriginalSILVA
In a 2001 commercial, singer SILVA appeared and performed a cappella within the ad.
Her overwhelming, powerful vocals made it a highly appealing commercial that really spurred the desire to buy.
At the time, SILVA was hugely popular for her big-sister persona and candid, no-nonsense talk.
Kao Essential THE BEAUTY Barrier Loopkojikoji
The song featured in Kao’s haircare brand Essential’s commercial has captured the hearts of many.
The cover by tofubeats and kojikoji retains the warmth of the original while adding a contemporary charm through its arrangement.
Airing nationwide on TV since April 2023, the commercial stars rising actress Ai Mikami.
The piece is used as part of a promotional series that proposes a new value: a “hair barrier” to protect hair’s beauty.
With its gentle melody and soothing vocals, it’s embraced as a love song that fits comfortably into listeners’ everyday lives.
Song for the SoldKishi Bashi
This is a song from Kishi Bashi, the solo project of K Ishibashi, a violinist and musician from the United States.
The track became widely known after it was used in a commercial for Essentials.