Essential’s commercial jingle. A popular commercial song.

Hello GoodbyeYU-KI

YUKI 'Hello, Goodbye'

This song, used in the Kao Essential Damage Care commercial, is “Hello Goodbye” sung by YUKI.

It was released in November 2004 as her eighth single.

As the title suggests, it’s a mid-tempo number that depicts meetings and partings.

It’s a track that makes you strongly want to cherish the encounters you’ve had and those yet to come.

The chorus, in particular, expresses feelings anyone can relate to and is sure to resonate.

It’s the kind of song you’ll want to listen to when you’re going through something tough.

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Kado(guchi) Shichigatsu

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Hello GoodbyeYU-KI

YUKI 'Hello, Goodbye'

It’s YUKI’s eighth single, released in 2004.

The song’s theme is ichigo ichie—treasuring each one-time encounter.

We meet someone, then part, and through those experiences we learn many things.

The lyrics suggest that we should absorb the good and use the bad as a lesson by contrast.

OriginalSILVA

Kao Essential Silver

In a 2001 commercial, singer SILVA appeared and performed a cappella within the ad.

Her overwhelming, powerful vocals made it a highly appealing commercial that really spurred the desire to buy.

At the time, SILVA was hugely popular for her big-sister persona and candid, no-nonsense talk.

The world is supposed to be beautiful.yama

yama “The World Should Be Beautiful” MV

Yama’s new song “The World Should Be Beautiful” chosen as the theme for the Kao Essential commercial featuring Alice Hirose! New CM for the “Hair Texture Beauty” series, Essential THE BEAUTY.

This commercial promotes the idea that using Essential gives you smooth hair that feels beautiful to the touch.

It depicts Alice Hirose touching her own hair, and her smile conveys the exhilaration of having beautiful hair.

The song that further highlights the bright, uplifting atmosphere shown in the visuals is yama’s “The World Ought to Be Beautiful.” With its striking string arrangements, the song’s grand sound strongly conveys a forward-looking attitude and a clear, radiant feeling.

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kappamaki

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OriginalMarius Drogsas Hagen

In a commercial that aired in 2015, Sho Sakurai of Arashi appears, presenting the effects of Essential through different situations.

The vocals are by Marius Drogsås Hagen, the lead singer of the Norwegian band Team Me, performing an original song created for the commercial.

Nakamori Akina

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In a commercial from the 1980s, Akina Nakamori—who was a hugely popular idol at the time—appears.

An original-sounding jingle plays, sung by a male vocalist, and in the latter half Ms.

Nakamori also sings.

It’s a well-crafted, refreshing New Music-style song that reflects the upbeat economy of the ’80s.

The Maiden with Flaxen HairShimatani Hitomi

This is Hitomi Shimatani’s seventh single, released in 2002.

It’s a cover of “Kaze Fuku Oka de,” a song originally released in 1966 by singer Michi Aoyama.

Shimatani herself appeared in a spring 2002 commercial for Essential Damage Care featuring the song; although there were initially no plans to release it on CD, the strong response led to a rushed production of the audio and its eventual release.