Essential’s commercial jingle. A popular commercial song.
The commercial for Kao’s Essential, which you’ve probably been seeing a lot lately on TV and online.
With its refined visuals, memorable music, and attention-grabbing casting, it’s the kind of ad that makes you stop and watch, isn’t it? The world created by the beautiful imagery and music is simply enchanting.
In this article, we’ll introduce all the songs that have been featured in Essential commercials aired so far.
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Essential TV commercial songs: Popular commercial songs (31–40)
Satou Masami
Eriko Kusuda appears in this commercial from the 1980s.
The music is by Masami Sato, a classical guitarist who was a member of the 1970s acoustic fusion group Carioca.
The tone of the gut guitar is gentle, isn’t it?
HappinessAoyama Teruma
This is a song included on Emotions, the second album by Thelma Aoyama, released in 2009.
It’s a song that expresses the happiness of having someone important and spending time together.
It conveys the presence and significance of that special person, as well as feelings of gratitude toward them.
OriginalMaia Hirasawa
In the commercial aired in 2014, the brand switched from featuring trendy female celebrities to using Sho Sakurai from the male group Arashi.
Compared to previous ads, it emphasizes the product’s effectiveness over its image even more.
The song is an original piece, performed by Maia Hirasawa, a Japanese-Swedish singer who had also been featured in past campaigns.
OriginalMassive Music
In a commercial aired in the summer of 2017, Haruka Igawa appears.
The music is instrumental and was handled by MassiveMusic.
MassiveMusic is an international music agency that established a Tokyo office in the spring of 2017.
OriginalEikichi Nagano
This is the commercial for Essential: Change Your Morning that aired in 2015.
Sho Sakurai from Arashi appears in it.
The music was composed by Ryo Nagano, who is active with the band APOGEE.
However, it seems that the vocals are by a different person.
Ryo Nagano has also produced various other commercial songs, including for companies like Kao and Shiseido.
Essential CM songs. Popular commercial songs (41–50)
OriginalEikichi Nagano
In a commercial that has been airing since February 2018, Ryuji Akiyama from Robert appears dressed as a salaryman.
The CM song is by Ryo Nagano of APOGEE.
The lyrics are in English, and it seems that a different female singer performs the vocals.
Originalaiin
In a commercial aired in 2017, Fumino Kimura appeared.
Ai-in, which handled the music, is a company that plans and produces commercial music as well as music for TV, radio, and films.
Maia Hirasawa, who has sung the Essential commercial song multiple times, is also affiliated with Ai-in.