JR commercial roundup. A comprehensive look at commercials where you can see the trains!
You’ve probably often seen JR commercials—JR has a rail network spanning all across Japan—while watching TV or browsing video sites.
They’re full of things that make you want to go out, like announcements about great deals and travel campaigns you can enjoy using JR lines.
What’s more, JR commercials feature all kinds of trains, from the Shinkansen to popular limited express trains, so they’re fun to watch for the visuals alone.
We’ll be introducing JR commercials both old and new, so be sure to check them out.
- A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!
- JR East commercial. A compilation of commercials showcasing beautiful scenery.
- JTB commercial. A collection of commercials that make you want to go on a trip.
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- [J:COM Commercials] Popular and All-Time Commercials Summary [2026]
- JR’s CM song roundup, including SKISKI and more
- [Famous] Compilation of Local Commercials from Across Japan
- [JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
- A commercial featuring Yuriko Yoshitaka. From long-running, classic spots she’s appeared in to the latest ads.
- Compilation of commercials featuring Kanjani Eight. Also introducing ads in which individual members appear.
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
JR commercial roundup: A comprehensive look at train-featured commercials (1–10)
JR Central ‘Christmas Express 2000’NEW!Mari Hoshino, Eri Fukatsu, Riho Makise
After the 1992 commercial, no Xmas EXPRESS ads were produced for a while, but the series made a comeback in 2000.
That revival is this one featuring Mari Hoshino.
Hoshino prepares a Christmas dinner and waits, only to get word from her partner that work has made it impossible to come.
So she hurriedly boards the Shinkansen to go to her partner.
The stylish touch is that Eri Fukatsu and Riho Makise—who appeared in the 1988 and 1989 installments of the same series—watch over her warmly.
The BGM is, of course, Tatsuro Yamashita’s Christmas Eve, a beloved classic not only for the holiday season but also an indispensable song for JR Tokai’s commercials over many years.
JR Central “Xmas EXPRESS ’91”NEW!Miho Mizobuchi
This is the 1991 Xmas EXPRESS commercial featuring Miho Mizobuchi.
It depicts Mizobuchi waiting for her partner in front of a large Christmas tree.
She looks anxious as her partner doesn’t show up for a while, but it’s lovely how her expression suddenly brightens at the end of the commercial.
The familiar Christmas Eve is used as the BGM.
It’s a signature song by Tatsuro Yamashita, released in 1983, and has long been loved as a classic Christmas and winter song.
JR Central “X’mas EXPRESS ’90”NEW!Rina Takahashi
This is the 1990 version of the classic X’mas EXPRESS commercial series.
Rina Takahashi is dejected because she can’t reach her partner on Christmas, but when she returns home she finds a note on the front door with the meeting place written on it.
The image of the woman running with a smile to reunite with her partner was memorable.
The commercial featured Tatsuro Yamashita’s Christmas Eve, which has been used throughout the series.
In contrast to the content of the ad, the lyrics poignantly depict spending Christmas alone.
JR commercial roundup. A comprehensive showcase of train-featured commercials (11–20)
JR West Japan: Move, Curiosity. Towards where curiosity moves.NEW!
This is a JR West commercial that presents a range of Kansai travel plans all at once.
It highlights numerous sightseeing attractions—from entertainment and gourmet food to history—and encourages travel to Kansai with the tagline, “Follow where your curiosity leads.” The BGM for the commercial features “Starry Smile Story” by Kobukuro, a duo from Osaka.
Previously performed only at live shows, the song will be released digitally in March 2026, marking the 25th anniversary of their major-label debut.
JR Central ‘Coloring with Love’ VersionYu Miyazaki
This is a JR Central commercial filled with the desire to wonderfully support people’s journeys.
The footage shows people absorbed in various passions they love, and depicts JR Central supporting their travels.
Everyone wears such lovely smiles, and the excitement of the trip really comes through.
For the background music, Hump Back contributed a newly written song specifically for this commercial.
Although details hadn’t been announced at the time of the broadcast, it’s extremely catchy and pleasant to listen to—many viewers likely felt eager to hear the full track as soon as possible.
JR East JR SKISKI “Just for now, it’s a blue winter. Slopes” versionJuri Uesaka
Laura day romance’s “winterlust” was chosen as the JR SKISKI commercial song for 2025–2026.
Laura day romance is a three-piece band formed in 2017.
They released this track in January 2026.
The lyrics, which overlay feelings of love onto the deeply snow-covered winter scenery, are striking.
The unhurried tempo and slightly languid female vocals are soothing, making it a song you’ll want to listen to slowly and on repeat.
JR East ‘JR SKI SKI’ 2019
Eve’s “Shirogane,” chosen as the theme song for JR SKI SKI in 2019–2020, has an easy-to-love, bouncy guitar riff that’s really fun! Its worldview feels like it paints a grand silver landscape, with a sparkling quality that hints at the future to come.
Thinking about moments that will never return, it seems brimming with the youth and brilliant hope that exist in the “now.” It teaches us the importance of raw, all-out feelings and passion—a winter song that clears the heart.
