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JR commercial roundup. A comprehensive look at commercials where you can see the trains!

You’ve probably often seen JR commercials—JR has a rail network spanning all across Japan—while watching TV or browsing video sites.

They’re full of things that make you want to go out, like announcements about great deals and travel campaigns you can enjoy using JR lines.

What’s more, JR commercials feature all kinds of trains, from the Shinkansen to popular limited express trains, so they’re fun to watch for the visuals alone.

We’ll be introducing JR commercials both old and new, so be sure to check them out.

JR commercial roundup: A comprehensive look at ads featuring trains (41–50)

JR East “Ride a non-reserved seat in just 1 minute after registering: Touch de Go! Shinkansen” / “Ride the Shinkansen with points: JRE POINT Reward”Asagaya Sisters

This is a commercial where the Asagaya Sisters introduce JR East’s Shinkansen-related services, such as Touch de Go! Shinkansen and JRE POINT rewards.

It conveys that with Touch de Go! Shinkansen you can board the Shinkansen easily without a reservation, and that if you use JRE POINT smartly, you can ride using points.

Their brisk, almost one-sided banter and the way they daydream about savvy ways to ride add a touch of comedy.

Showing the contrast between people who use these services and those who don’t also highlights just how advantageous they are.

JR West Wesmo! JR West Payment Service Wesmo! Launch CM Video

[Official] JR West: JR West Payment Service Wesmo! Launch CM Video - 30 seconds

This commercial showcases people using JR West’s payment service, Wesmo, highlighting its value and convenience.

It depicts how it can be used in various places, how points can be accumulated, and the fun of using it, encouraging viewers to give it a try.

As a service provided by JR West, the idea that it can be used for travel is especially emphasized.

JR Kyushu expands its service area! Now, head straight to the Midori Gate: “Debut” Version / “Operation” VersionHakata Hanamaru Daikichi

This commercial features the duo Hakata Hanamaru and Daikichi dressed in cheetah-print suits, symbolizing the smooth, ticketless boarding experience.

In the “Appearance” segment, they introduce an overview of the QR Ticketless service, while in the “Operation” segment, Daikichi gives Hanamaru—who grumbles that learning new things is tough—a lesson on how to reserve tickets using QR Ticketless.

Their snappy banter in Hakata dialect makes it clear how easy the service is to use and how smoothly you can board.

JR West ONE PIECE × Sanyo Shinkansen “The Adventure Begins!” Version

[Official] JR West: 'ONE PIECE × Sanyo Shinkansen' The Beginning of an Adventure!

This commercial portrays the desire for people to enjoy traveling on JR West’s Sanyo Shinkansen, overlapping that feeling with characters from the anime ONE PIECE.

It also introduces the specially designed trains featuring the characters, further heightening the excitement as if setting off on an adventure.

Enhancing the freshness and exhilaration expressed in the visuals is We Are! by Hiroshi Kitadani, well known as an anime opening theme.

The song is memorable for its blend of bright, uplifting sound and powerful vocals, and its lyrics—evoking bonds between friends—also help conjure the thrill of adventure.

JR East Suica Renaissance Vol. 1 “The Beginning”Yumi Kawai

Suica Renaissance Vol. 1 “The Beginning” 30-sec ver.

This is a commercial announcing that Suica will become more convenient than ever by 2028.

As Yumi Kawai, appearing as a regular Suica user, says, “I wish Suica were even more convenient,” a male actor playing a station staff member declares, “It’s going to evolve to become even more convenient from here.” Since it’s a widely used service, many viewers likely felt a sense of anticipation after watching this commercial.

JR East: ‘Tomorrow’s DESIGN. The Future of Mobility’ editionKaito Sakurai

Tomorrow’s DESIGN: The Future of Mobility (30-second ver.)

This commercial highlights how travel is gradually becoming more convenient—for example, being able to pass through ticket gates with just a smartphone—and paints a hopeful picture that the future will be even more convenient.

By showing various possibilities of the future and the smiles of the people there, it also conveys JR East’s desire to be helpful to people.

The narrative device of someone from the future speaking to people in the present further communicates a positive feeling that the future is becoming brighter.

JR West “Kiki, Inspecting Towns in the West” version / “Kiki, Part-time Job at a Bakery” versionWakana Aoi, Asei (Miki)

This is a commercial introducing the many ways you can earn JR West’s WESTER Points and how to use them smartly.

Wakana Aoi plays Kiki the witch, who experiences the presence of WESTER Points in various situations and conveys the fun of deciding to try them herself.

The video also gives a lively sense of individuality coming together, since both the ways to earn and the ways to use the points differ from person to person.