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JR commercial roundup. A comprehensive look at commercials where you can see the trains!

You’ve probably often seen JR commercials—JR has a rail network spanning all across Japan—while watching TV or browsing video sites.

They’re full of things that make you want to go out, like announcements about great deals and travel campaigns you can enjoy using JR lines.

What’s more, JR commercials feature all kinds of trains, from the Shinkansen to popular limited express trains, so they’re fun to watch for the visuals alone.

We’ll be introducing JR commercials both old and new, so be sure to check them out.

JR commercial roundup: A comprehensive look at ads featuring trains (51–60)

JR Central: Yes, let’s go to Kyoto. Autumn 2024 ‘Uji’ edition.

[TV commercial] Autumn 2024 “Uji Edition” Let’s go to Kyoto.

“Let’s go to Kyoto in autumn.” This commercial, featuring famous autumn foliage spots in Uji, is part of JR Tokai’s “Let’s go to Kyoto” campaign.

Alongside an introduction to Uji—which in the Heian period was a retreat for aristocrats—the ad presents a series of beautiful, luxurious scenes.

Perhaps many viewers found themselves interested in visiting Kyoto in the fall after watching this commercial.

JR West Japan: “Let’s tour Sea of Kyoto and Forest of Kyoto on the KYOTO SANGA TRAIN!” (Commercial/segment)

[Official] JR West: Explore Sea of Kyoto and Forest of Kyoto on the KYOTO SANGA TRAIN! (60-second ver.)

This commercial is crafted like a road movie that tours the northern Kyoto regions of Fukuchiyama, Ayabe, Maizuru, and Kameoka—each with its own charm, from mountains and the sea to Kyoto Sanga F.C.

The footage is packed with local attractions and highlights, so it should be a helpful reference for anyone considering a trip to Kyoto.

Be sure to take JR West and pay a visit!

JR West Group “Life Design” Version / “Mobility Services” Version

These are two commercials that present a glimpse of JR West’s near-future vision.

The “Life Design” version showcases the future of real estate and community development, while the “Mobility Services” version introduces the future of transportation, travel, and hotels.

They propose a wonderful vision of the future, and watching them is truly exciting.

JR Kyushu: “Let’s Take Off and Walk! Fukuoka–Oita Sightseeing Campaign”Hakata Hanamaru Daikichi

Let’s take a bath! Enjoy walking! Fukuoka & Oita Sightseeing Campaign (30 seconds) | JR Kyushu

This is a commercial for a tourism campaign in Oita and Fukuoka by JR Kyushu.

The stars are the popular comedy duo Hakata Hanamaru and Daikichi, both from Fukuoka Prefecture.

The CM features enticing sightseeing spots and local cuisine from each prefecture, and many viewers are sure to think, “I want to go visit!” The retro style, reminiscent of early Heisei-era music shows, also leaves a strong impression.

JR commercial roundup: A comprehensive introduction to commercials featuring trains! (61–70)

JR East TAKANAWA GATEWAY CITY “The Mysterious Gateway Appears” VersionShinichi Tsutsumi, Ami Toma

“Mysterious Gateway: Debut Chapter” 30s [TAKANAWA GATEWAY CITY]

This is a promotional commercial for Takanawa Gateway City, which is set to open in spring 2025.

It begins with a scene where Ami Tohma asks a JR East employee played by Shinichi Tsutsumi, “What is this gate?” Then, while Tsutsumi is explaining, Tohma goes ahead and opens the door on her own… The contrast between Tohma’s innocence and Tsutsumi’s earnestness is striking, making it a commercial that excites you just by watching.

JR East ‘Designing Tomorrow: Community Building’ VersionMinami Hamabe

Tomorrow's DESIGN: City-Building Edition (30-second ver.)

In this commercial, a person claiming to be Minami Hamabe’s future daughter appears and says she has come from the future to see Tokyo in the past.

The narration in the commercial highlights JR East’s philosophy of working to create a future where people can live with enriched hearts.

JR East “Design for Tomorrow: The Ultimate in Safety” (commercial)Minami Hamabe

Tomorrow's DESIGN. Ultimate Safety Edition (30-second ver.)

This is a JR East commercial set in which Minami Hamabe, living in the present day, is visited by her daughter from the future.

In the “Design Tomorrow: Ultimate Safety” segment, it introduces how trains carrying passengers use the latest technology to inspect the tracks.

It’s a commercial that expresses the tagline “Design Tomorrow,” which conveys the idea of using technology to improve the future.