JR commercial roundup. A comprehensive look at commercials where you can see the trains!
You’ve probably often seen JR commercials—JR has a rail network spanning all across Japan—while watching TV or browsing video sites.
They’re full of things that make you want to go out, like announcements about great deals and travel campaigns you can enjoy using JR lines.
What’s more, JR commercials feature all kinds of trains, from the Shinkansen to popular limited express trains, so they’re fun to watch for the visuals alone.
We’ll be introducing JR commercials both old and new, so be sure to check them out.
- A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!
- JR East commercial. A compilation of commercials showcasing beautiful scenery.
- JTB commercial. A collection of commercials that make you want to go on a trip.
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- [J:COM Commercials] Popular and All-Time Commercials Summary [2026]
- JR’s CM song roundup, including SKISKI and more
- [Famous] Compilation of Local Commercials from Across Japan
- [JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
- A commercial featuring Yuriko Yoshitaka. From long-running, classic spots she’s appeared in to the latest ads.
- Compilation of commercials featuring Kanjani Eight. Also introducing ads in which individual members appear.
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
JR commercial roundup: A comprehensive look at ads featuring trains (41–50)
JR Central: Yes, let’s go to Kyoto. “Early Summer 2025 (Sugimoto Family Residence)” EditionNarration: Tasuku Emoto
This is a JR Central commercial that shows the beautiful scenery of Kyoto and heightens the desire to travel there.
The theme here is early summer in Kyoto, conveying the pleasant sensation of wind blowing through lush greenery, accompanied by Tasuku Emoto’s narration.
Further enhancing the gentle atmosphere of the visuals is “My Favorite Things,” well known from the musical The Sound of Music.
Though the tempo is calm, the performance has a lightness to it that evokes a sense of excitement for new experiences.
JR commercial roundup: A comprehensive look at ads featuring trains (51–60)
JR East Shinkansen eTicket “You’re going to miss it” versionKei Tanaka
This is a commercial promoting JR East’s Shinkansen e-Ticket, emphasizing that it enables smooth boarding without worrying about missing your train.
It features Kei Tanaka, who appears concerned that his boss might miss the train; after their exchange, he recommends adopting the Shinkansen e-Ticket.
It comically contrasts two kinds of “missing out”: if you don’t fall behind the times, you won’t miss the Shinkansen either.
JR Kyushu: “Ten thousand homes, and beyond. MJR” edition
This is a commercial announcing that the number of units completed for JR Kyushu’s MJR condominium developments has surpassed 10,000.
It conveys the strong dedication behind the MJR brand and declares that, even beyond 10,000 units, they will continue to take pride in their work.
It’s the kind of commercial that builds trust in MJR.
JR East Japan NewDays ‘Kilimanjaro Iced Coffee’ Version
This is a commercial that introduces the Kilimanjaro iced coffee sold at NewDays and highlights the passion and care put into it.
Because of its simple structure—just pouring coffee and narration—the dedication to the coffee comes through strongly.
The imagery of shining ice merging with the coffee also conveys a refreshing feel, doesn’t it?
JR Kyushu “JR Kyupo Reward Ticket Starts!!” Version
This is a promotional commercial for JR Kyushu’s point system, JR Kyupo.
It explains that you can earn points by using JR Kyushu-related services and use those points to ride the train.
The catchy visuals featuring the mascot character, Kyupo-chan, are really eye-catching!
JR Kyushu “30 Years of SONIC: Nice to meet you again today”
This is a commercial promoting that the Sonic, a limited express train operated by JR Kyushu and known for its deep blue body, will celebrate its 30th anniversary in 2025.
The ad features a driver approaching a Sonic stopped at a station, while the Sonic itself speaks its thoughts—a structure that’s sure to resonate with many railway enthusiasts.
JR East JRE BANK Exciting Trip “Thanks for the Perks” Version / “Heck Yes to Points” Version
This commercial lightheartedly introduces the benefits of JRE BANK, offered by JR East, set against scenes of people heading off on trips.
It highlights plans that make travel more enjoyable, such as 40% discounts on Shinkansen fares and bonuses of 6,000 points.
Even the smiles that appear during their relaxed journeys convey just how good of a deal these perks are.