JR commercial roundup. A comprehensive look at commercials where you can see the trains!
You’ve probably often seen JR commercials—JR has a rail network spanning all across Japan—while watching TV or browsing video sites.
They’re full of things that make you want to go out, like announcements about great deals and travel campaigns you can enjoy using JR lines.
What’s more, JR commercials feature all kinds of trains, from the Shinkansen to popular limited express trains, so they’re fun to watch for the visuals alone.
We’ll be introducing JR commercials both old and new, so be sure to check them out.
- A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!
- JR East commercial. A compilation of commercials showcasing beautiful scenery.
- JTB commercial. A collection of commercials that make you want to go on a trip.
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- [J:COM Commercials] Popular and All-Time Commercials Summary [2026]
- JR’s CM song roundup, including SKISKI and more
- [Famous] Compilation of Local Commercials from Across Japan
- [JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
- A commercial featuring Yuriko Yoshitaka. From long-running, classic spots she’s appeared in to the latest ads.
- Compilation of commercials featuring Kanjani Eight. Also introducing ads in which individual members appear.
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
JR commercial roundup. A comprehensive showcase of ads featuring trains! (21–30)
JR East: “Only this winter is blue.” Preparation chapterJuri Uesaka
This is JR East’s winter staple: the JR SKISKI commercial.
For the 2025–2026 season, Juri Uesaka—who will appear in the morning drama “Kaze, Kaoru,” airing from 2026—has been cast as the heroine.
It portrays the lively excitement of university students planning a ski trip.
The man Uesaka’s character has feelings for usually doesn’t join ski trips, but this time he decides to go, saying it’s “because it’s the last time,” and the way Uesaka’s expression softens when she hears that is particularly memorable.
The catchphrase “A blue winter, just for now” is lovely, isn’t it? The BGM is “winterlust” by Laura day romance.
Written specifically for this commercial, the song’s mid-tempo arrangement and gentle female vocals are a delight to the ears.
JR East TAKANAWA GATEWAY CITY Mysterious Gateway “DNA” EditionShinichi Tsutsumi, Ami Toma
The place where Takanawa Gateway City is being built is introduced as the site where, over 150 years ago, Japan’s first railway ran over the sea, and later it was used as a rail yard.
This intriguing history is presented by Shinichi Tsutsumi, with Ami Touma serving as the interviewer.
After explaining the history, Tsutsumi adds a humorous line: “As I was letting my thoughts wander through this history, before I knew it, I’d turned into a train.” Hearing this, Touma also “turns into a train,” saying “choo-choo,” resulting in a commercial with a laid-back, humorous vibe.
JR commercial roundup: A comprehensive look at ads featuring trains! (31–40)
JR EAST Takanawa Gateway City: The Mysterious Gateway “City Opening” VersionShinichi Tsutsumi, Ami Toma
This is a commercial announcing that part of Takanawa Gateway City will open in March 2025.
Shinichi Tsutsumi appears as a JR employee and asks Ami Toma, who has just visited Takanawa Gateway City, what she thought of it.
Toma describes it in friendly, down-to-earth terms, saying there were various facilities and it felt “futuristic.” It’s the kind of commercial that piques your curiosity about what the place is like!
JR East TAKANAWA GATEWAY CITY Mysterious Gateway “Appearance” Version / “2nd GATE OPEN” VersionShinichi Tsutsumi, Ami Toma
This commercial introduces Takanawa Gateway through a conversation between Ami Toma and Shinichi Tsutsumi, who plays a JR staff member.
In the “Appearance” version, it introduces Takanawa Gateway and mentions that construction is currently underway, while the “2nd GATE OPEN” version highlights the full opening of THE LINKPILLAR 1.
Both commercials have a calm yet slightly humorous tone, and the pleasant dialogue between the two makes them the kind of ads you want to watch again and again.
JR East Adult Holiday Club: Aomori/Oirase (Version)Yutaka Takenouchi
This is an announcement commercial for the Adult Holiday Club, aimed at people aged 50 and over.
It shows Yutaka Takenouchi traveling with his wife in Aomori Prefecture, and not only the scenes but also his monologue together make the trip feel truly wonderful.
It’s a commercial that raises expectations, suggesting there may be joys you can appreciate precisely as an adult.
JR East Japan TAKANAWA GATEWAY CITY “Mysterious Gateway: 2nd Gate Open” EditionShinichi Tsutsumi, Ami Toma
Through the scenes of Shinichi Tsutsumi enjoying TAKANAWA GATEWAY CITY, it conveys the sense that a better future is drawing near.
In this mysterious gateway, Ami Toma is greeted by an AI version of Tsutsumi, while the real person is enjoying himself beyond the gate—a curious, otherworldly concept.
By depicting various elements, such as the grand, expansive landscapes and the relaxed atmosphere of the bookstore, it also communicates the excitement of wondering what kinds of experiences await.
JR SKISKI ‘White and Heat. Girls’ Version / ‘White and Heat. Boys’ VersionNatsuki Deguchi, Yu Aoki
This is a commercial that promotes JR SKISKI by showcasing scenes of winter leisure that support fun times in the season.
It features sports on snowy mountains, and the way friends call out to each other and smiles emerge expresses the excitement of winter.
The song that further highlights the relaxed atmosphere of those enjoyable moments is Pablo Haiku’s “you’re my.” Written specifically for this commercial, the gentle sound and easygoing vocals blend to convey a laid-back sense of fun.