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JR commercial roundup. A comprehensive look at commercials where you can see the trains!

You’ve probably often seen JR commercials—JR has a rail network spanning all across Japan—while watching TV or browsing video sites.

They’re full of things that make you want to go out, like announcements about great deals and travel campaigns you can enjoy using JR lines.

What’s more, JR commercials feature all kinds of trains, from the Shinkansen to popular limited express trains, so they’re fun to watch for the visuals alone.

We’ll be introducing JR commercials both old and new, so be sure to check them out.

JR commercial roundup. A comprehensive showcase of ads featuring trains! (21–30)

JR East “Tomorrow’s DESIGN. The Future of Logistics” versionMinami Hamabe

Tomorrow’s DESIGN: The Future of Logistics (30-second ver.)

This is a series of commercials featuring Minami Hamabe and her daughter who has come from the future, introducing various things related to JR East.

This time, the theme is strawberry picking, highlighting lesser-known services such as using the Shinkansen to transport strawberries from production areas to city centers and picking up strawberries ordered online from station lockers.

The two’s natural interactions are memorable, and it’s incredibly catchy.

JR East Suica “Tami-chan Moves to Tokyo” EditionItoi Hayase

"Tami-chan Moves to Tokyo" - 60 seconds

This commercial portrays the scene of Tami-chan, played by Ikoi Hayase, moving to Tokyo, while also depicting the warmth of the people seeing her off.

Although her parents oppose it, she decides to move to Tokyo; during the send-off, she notices that the Suica card she was given has been preloaded, and she feels their warmth.

That human kindness is further emphasized by Ichiko Aoba’s performance of “Hitotsu Dake.” The blend of gentle piano tones and a fragile-sounding vocal is striking, and the song conveys, with heartfelt sincerity, the importance of human connection.

JR commercial roundup: A comprehensive look at ads featuring trains! (31–40)

JR East TOHOKU Relax “Couple’s Trip / Mount Haguro” Version

TOHOKU Relax: A Journey for Two / Mount Haguro Edition - 30 Seconds

This is a JR East commercial featuring two women, Sue and Ha, walking on Mount Haguro in Yamagata Prefecture.

Watching the two of them get away from the hustle and bustle of everyday life and immerse themselves in nature likely made many people think, “I want to go on a trip.”

JR East “Ride a non-reserved seat in just 1 minute after registering: Touch de Go! Shinkansen” / “Ride the Shinkansen with points: JRE POINT Reward”Asagaya Sisters

This is a commercial where the Asagaya Sisters introduce JR East’s Shinkansen-related services, such as Touch de Go! Shinkansen and JRE POINT rewards.

It conveys that with Touch de Go! Shinkansen you can board the Shinkansen easily without a reservation, and that if you use JRE POINT smartly, you can ride using points.

Their brisk, almost one-sided banter and the way they daydream about savvy ways to ride add a touch of comedy.

Showing the contrast between people who use these services and those who don’t also highlights just how advantageous they are.

JR West ‘Sanyo–Kyushu Shinkansen Through Services “Mizuho” and “Sakura”’ Kumamoto/Kagoshima Edition

JR West TV commercial: Sanyo–Kyushu Shinkansen through service — Kumamoto and Kagoshima edition

The song used in JR West’s Sanyo–Kyushu Shinkansen through-service commercial (Mizuho/Sakura), Kumamoto & Kagoshima edition, is Yuzu’s grand medium-tempo ballad “Kanata.” It’s included on their 2011 album “2-NI-.” The chorus that expands out from the spoken, conversational parts leaves a strong impression.

Yuzu are also known for large-scale songs like this one, which seem to pair perfectly with sweeping vistas and majestic natural scenery.

It’s a song that resonates with feelings that grow stronger over distance—love for one’s hometown, and the desire to go see the people you miss.

It’s also a perfect match for the Shinkansen, which carries so many people’s feelings as it runs.

JR West Wesmo! JR West Payment Service Wesmo! Launch CM Video

[Official] JR West: JR West Payment Service Wesmo! Launch CM Video - 30 seconds

This commercial showcases people using JR West’s payment service, Wesmo, highlighting its value and convenience.

It depicts how it can be used in various places, how points can be accumulated, and the fun of using it, encouraging viewers to give it a try.

As a service provided by JR West, the idea that it can be used for travel is especially emphasized.

JR Kyushu expands its service area! Now, head straight to the Midori Gate: “Debut” Version / “Operation” VersionHakata Hanamaru Daikichi

This commercial features the duo Hakata Hanamaru and Daikichi dressed in cheetah-print suits, symbolizing the smooth, ticketless boarding experience.

In the “Appearance” segment, they introduce an overview of the QR Ticketless service, while in the “Operation” segment, Daikichi gives Hanamaru—who grumbles that learning new things is tough—a lesson on how to reserve tickets using QR Ticketless.

Their snappy banter in Hakata dialect makes it clear how easy the service is to use and how smoothly you can board.