JR commercial roundup. A comprehensive look at commercials where you can see the trains!
You’ve probably often seen JR commercials—JR has a rail network spanning all across Japan—while watching TV or browsing video sites.
They’re full of things that make you want to go out, like announcements about great deals and travel campaigns you can enjoy using JR lines.
What’s more, JR commercials feature all kinds of trains, from the Shinkansen to popular limited express trains, so they’re fun to watch for the visuals alone.
We’ll be introducing JR commercials both old and new, so be sure to check them out.
- A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!
- JR East commercial. A compilation of commercials showcasing beautiful scenery.
- JTB commercial. A collection of commercials that make you want to go on a trip.
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- [J:COM Commercials] Popular and All-Time Commercials Summary [2026]
- JR’s CM song roundup, including SKISKI and more
- [Famous] Compilation of Local Commercials from Across Japan
- [JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
- A commercial featuring Yuriko Yoshitaka. From long-running, classic spots she’s appeared in to the latest ads.
- Compilation of commercials featuring Kanjani Eight. Also introducing ads in which individual members appear.
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
JR commercial roundup: A comprehensive look at ads featuring trains! (31–40)
JR West ONE PIECE × Sanyo Shinkansen “The Adventure Begins!” Version
This commercial portrays the desire for people to enjoy traveling on JR West’s Sanyo Shinkansen, overlapping that feeling with characters from the anime ONE PIECE.
It also introduces the specially designed trains featuring the characters, further heightening the excitement as if setting off on an adventure.
Enhancing the freshness and exhilaration expressed in the visuals is We Are! by Hiroshi Kitadani, well known as an anime opening theme.
The song is memorable for its blend of bright, uplifting sound and powerful vocals, and its lyrics—evoking bonds between friends—also help conjure the thrill of adventure.
JR East Suica Renaissance Vol. 1 “The Beginning”Yumi Kawai
This is a commercial announcing that Suica will become more convenient than ever by 2028.
As Yumi Kawai, appearing as a regular Suica user, says, “I wish Suica were even more convenient,” a male actor playing a station staff member declares, “It’s going to evolve to become even more convenient from here.” Since it’s a widely used service, many viewers likely felt a sense of anticipation after watching this commercial.
JR East: ‘Tomorrow’s DESIGN. The Future of Mobility’ editionKaito Sakurai
This commercial highlights how travel is gradually becoming more convenient—for example, being able to pass through ticket gates with just a smartphone—and paints a hopeful picture that the future will be even more convenient.
By showing various possibilities of the future and the smiles of the people there, it also conveys JR East’s desire to be helpful to people.
The narrative device of someone from the future speaking to people in the present further communicates a positive feeling that the future is becoming brighter.
JR West “Kiki, Inspecting Towns in the West” version / “Kiki, Part-time Job at a Bakery” versionWakana Aoi, Asei (Miki)
This is a commercial introducing the many ways you can earn JR West’s WESTER Points and how to use them smartly.
Wakana Aoi plays Kiki the witch, who experiences the presence of WESTER Points in various situations and conveys the fun of deciding to try them herself.
The video also gives a lively sense of individuality coming together, since both the ways to earn and the ways to use the points differ from person to person.
JR Central: Yes, let’s go to Kyoto. “Early Summer 2025 (Sugimoto Family Residence)” EditionNarration: Tasuku Emoto
This is a JR Central commercial that shows the beautiful scenery of Kyoto and heightens the desire to travel there.
The theme here is early summer in Kyoto, conveying the pleasant sensation of wind blowing through lush greenery, accompanied by Tasuku Emoto’s narration.
Further enhancing the gentle atmosphere of the visuals is “My Favorite Things,” well known from the musical The Sound of Music.
Though the tempo is calm, the performance has a lightness to it that evokes a sense of excitement for new experiences.
JR commercial roundup: A comprehensive look at ads featuring trains (41–50)
JR East Shinkansen eTicket “You’re going to miss it” versionKei Tanaka
This is a commercial promoting JR East’s Shinkansen e-Ticket, emphasizing that it enables smooth boarding without worrying about missing your train.
It features Kei Tanaka, who appears concerned that his boss might miss the train; after their exchange, he recommends adopting the Shinkansen e-Ticket.
It comically contrasts two kinds of “missing out”: if you don’t fall behind the times, you won’t miss the Shinkansen either.
JR Kyushu: “Ten thousand homes, and beyond. MJR” edition
This is a commercial announcing that the number of units completed for JR Kyushu’s MJR condominium developments has surpassed 10,000.
It conveys the strong dedication behind the MJR brand and declares that, even beyond 10,000 units, they will continue to take pride in their work.
It’s the kind of commercial that builds trust in MJR.