JR commercial roundup. A comprehensive look at commercials where you can see the trains!
You’ve probably often seen JR commercials—JR has a rail network spanning all across Japan—while watching TV or browsing video sites.
They’re full of things that make you want to go out, like announcements about great deals and travel campaigns you can enjoy using JR lines.
What’s more, JR commercials feature all kinds of trains, from the Shinkansen to popular limited express trains, so they’re fun to watch for the visuals alone.
We’ll be introducing JR commercials both old and new, so be sure to check them out.
- A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!
- JR East commercial. A compilation of commercials showcasing beautiful scenery.
- JTB commercial. A collection of commercials that make you want to go on a trip.
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- [J:COM Commercials] Popular and All-Time Commercials Summary [2026]
- JR’s CM song roundup, including SKISKI and more
- [Famous] Compilation of Local Commercials from Across Japan
- [JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
- A commercial featuring Yuriko Yoshitaka. From long-running, classic spots she’s appeared in to the latest ads.
- Compilation of commercials featuring Kanjani Eight. Also introducing ads in which individual members appear.
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
JR commercial roundup: A comprehensive look at ads featuring trains! (31–40)
JR East View Card “Instant Issuance” VersionHidekazu Majima, Anna Yamada
This is an introductory commercial for View Card, the credit card from JR East.
In this ad, they especially highlight how quickly the card can be issued—amazingly, it can be issued in as little as five minutes.
They also mention that you can earn points, clearly conveying how convenient and cost-effective it is.
JR East ‘Now’s the time! Off-Peak Commuter Pass’ versionHayato Sano, Makita Sports
In the commercial, Makita Sports plays a boss with an old-school policy who says, “Work is good when everyone starts together in the morning.” In response, Hayato Sano talks about the appeal of staggered commuting, and ultimately introduces JR’s Off-Peak Commuter Pass.
In a musical style, he pitches that “about 50% of people want staggered work hours, and with fixed start times, employees won’t stick around.” Hearing this, Makita Sports says, “Sounds good,” and the CM wraps up there.
Of course, the ad also clearly points out that the Off-Peak Commuter Pass can be purchased at a better price than a regular commuter pass.
JR Central: Off to Nara, ‘Horyu-ji’ EditionRyohei Suzuki
This is a JR Tokai commercial that follows Ryohei Suzuki on a trip to Nara, conveying the joy of a journey that lets you feel history.
It emphasizes that it’s not enough to just know the information; actually seeing the buildings and Buddhist statues and sensing the history is important and makes it more compelling.
Through Suzuki’s gentle smiles during the trip and scenes of his interactions in each place, you can also feel how travel leads to relaxation.
Ryohei SuzukiJR Central: Off to Nara, 'Horyu-ji' Edition
This is a song specially written by Kaori Sawada for JR Central’s commercial “Iza Iza Nara.” Centered on piano with overlapping strings and vocals, the warm sound evokes the joy of travel as the calm atmosphere gradually turns lighter.
It has a jazz-inspired lightness while maintaining an overall gentle feel, which is soothing.
The commercial depicts Ryohei Suzuki’s journey to Nara, and its warmth is also expressed through autumnal Nara scenery and interactions with local people.
JR West ‘Sanyo–Kyushu Shinkansen Through Services “Mizuho” and “Sakura”’ Kumamoto/Kagoshima Edition
The song used in JR West’s Sanyo–Kyushu Shinkansen through-service commercial (Mizuho/Sakura), Kumamoto & Kagoshima edition, is Yuzu’s grand medium-tempo ballad “Kanata.” It’s included on their 2011 album “2-NI-.” The chorus that expands out from the spoken, conversational parts leaves a strong impression.
Yuzu are also known for large-scale songs like this one, which seem to pair perfectly with sweeping vistas and majestic natural scenery.
It’s a song that resonates with feelings that grow stronger over distance—love for one’s hometown, and the desire to go see the people you miss.
It’s also a perfect match for the Shinkansen, which carries so many people’s feelings as it runs.
JR commercial roundup: A comprehensive look at ads featuring trains (41–50)
JR East “Tomorrow’s DESIGN. The Future of Logistics” versionMinami Hamabe
This is a series of commercials featuring Minami Hamabe and her daughter who has come from the future, introducing various things related to JR East.
This time, the theme is strawberry picking, highlighting lesser-known services such as using the Shinkansen to transport strawberries from production areas to city centers and picking up strawberries ordered online from station lockers.
The two’s natural interactions are memorable, and it’s incredibly catchy.
JR East TOHOKU Relax “Couple’s Trip / Mount Haguro” Version
This is a JR East commercial featuring two women, Sue and Ha, walking on Mount Haguro in Yamagata Prefecture.
Watching the two of them get away from the hustle and bustle of everyday life and immerse themselves in nature likely made many people think, “I want to go on a trip.”