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[Kansai Region Local] A compilation of local commercials broadcast in Kansai

For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.

We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.

Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.

As you watch, try counting how many of the commercials we’re about to introduce you already know!

[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (71–80)

Beauty Salon

Change the Feeling Bisho-kan CM Song

A light, romantic melody plays in the background, soft flowers fill the screen, and a ballet dancer continues to move with graceful elegance…

This refined commercial, with its subtly Showa-era atmosphere, is a familiar sight to people in Kansai.

Bishokan is a long-loved hair salon with many locations in Osaka and Hyogo.

Its catchy, nostalgic jingle and the ever-enchanting ballet—no matter the era—may be why it continues to be cherished across generations.

Kyobashi Grand Chateau

Kyobashi Grand Chateau Commercial ①

The Kyobashi Grand Chateau Building offers all kinds of leisure activities, from saunas and baths to karaoke.

When it comes to its commercials, the catchy jingle in full-on Osaka dialect—so quintessentially “THE Osaka”—really leaves an impression.

The lyrics themselves are simple: there’s a place called Grand Chateau in Kyobashi, so please come visit.

But because it’s sung in thick Osaka dialect, it sticks in your head! The commercials come in all sorts of styles too—some with story-like plots, others like comedy sketches—keeping you endlessly entertained.

Koyo-kaku of Arima Hyoe

Arima Onsen Hyoe Koyokaku TV commercial 2010 <AKB48 version> 30 sec

Hyoe Koyokaku is a long-established hot spring inn in Arima, a town famed for its onsen.

When it comes to their commercials, you can’t help but have that catchy jingle—rhythmically singing the name “Koyokaku”—stuck in your head! The composer is Taro Kida, known as the “Mozart of Naniwa,” who created many ad jingles.

Although the TV spot only airs the part that sings the inn’s name, the piece is actually a fully developed song with up to three verses! Members of AKB48 have also appeared in past commercials and even performed the theme song.

The sudden jump from the calm imagery to the peppy theme creates a fun little contrast.

St. John’s ChurchHelen Nishikawa, Kanoko Nishikawa

St. John's Church CM 2002

A commercial familiar to people in Kansai featuring Kiyoshi Nishikawa’s wife Helen and their daughter Kanoko.

It evokes a sense of nostalgia for the era when many women dreamed of weddings held in beautiful churches with luxurious wedding dresses.

The softly hazy visuals create an atmosphere that invites you into a dream world.

In contrast, the playful, down-to-earth banter between the mother and daughter is fun and memorable.

It’s a nostalgic commercial that everyone can feel both affection for and admiration toward!

Yakiniku Shokudoen

Shokudoen 2014: Hana Net Ironman Edition 🙄

Shokudoen is a yakiniku (grilled meat) restaurant chain centered in Osaka.

It has a long history, and many commercials have aired over the years, but the ones best known are probably those that end with the sung phrase “Yakiniku no Shokudoen.” In one ad, the restaurant’s executive chef eats their signature Hana-ami Kalbi, with the cooking process shown to emphasize the passion behind the product.

The tense atmosphere used to introduce the specialty, contrasted with the bright phrase at the end, is another fun touch that makes the jingle even more memorable.

It’s a commercial that conveys both their firm commitment to quality meat and their wish for customers to feel welcome to drop by casually.

Hanaten Used Car Center

Hanaten Used Car Center commercial

Hanaten Used Car Center, which had been selling used cars mainly in the Kansai region since the 1960s, is now a subsidiary of Bigmotor.

In its TV commercial, a sexy woman appears, and the lines “Who on earth are you?” and “Are you selling your car? I’ll pay a high price” became a hot topic.

The presentation, clearly aimed at men, feels very much of its time and oozes that local-commercial vibe.

The sound logo at the end—“Hanaten Used Car Center”—somehow really sticks in your head.

Hamaya

Kansai local commercials: Awayo, Hamaya, Sakura-brand candles

Hamaya is a specialty retailer of Buddhist altars and ritual items headquartered in Hyogo Prefecture, operating mainly in the Kansai region.

The phrase “Obutsudan no Hamaya” (Hamaya for Buddhist altars) is commonplace in Kansai, but since different regions have their own versions of “Obutsudan no ___,” whether someone says “Hamaya” can even be a way to tell if they’re from Kansai.

The content leading up to the sung jingle varies by era, but it often expresses gratitude to one’s ancestors.

The commercials gently convey the history people have built—passed down from ancestors to children.