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[Kansai Region Local] A compilation of local commercials broadcast in Kansai

For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.

We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.

Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.

As you watch, try counting how many of the commercials we’re about to introduce you already know!

[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (21–30)

Peer life

Pia Life TV commercial, new version of the song edition

This is a commercial that promotes Pialife as the recommended choice when looking for a home in Otsu, using a fun dance and song.

It highlights the ease of browsing listings with a touch panel in a café-like atmosphere.

The content also conveys the message that a relaxed environment helps you calmly find a great property.

Pearl Rice Shiga

Pearl Rice Umami-chan CM

This commercial promotes the heartfelt care and delicious taste behind Pearl Rice through a light, lively animation featuring the mascot character Umami-chan.

Here, the focus is on no-wash rice, conveying the ease of simply adding water and cooking to make delicious rice.

Including the music, the spot highlights a fun atmosphere and seems to express the rising excitement that comes with something tasty.

[Kansai Area Local] Compilation of Local Commercials Aired in Kansai (31–40)

FORZY Co., Ltd. Driving School “Future City” Edition

FORGEE Inc. Future City Edition Driving School 30-second TV Commercial

This commercial introduces the Forzy Group’s driving schools through an animation with a near-future theme.

Although the visuals are set in the future and may seem removed from today’s cars, the film conveys the timeless joy of driving that never changes across eras.

It’s designed to clearly communicate the fun of driving and to encourage viewers to dive into that experience.

Arctic Popsicle

Arctic Popsicle Commercial (1999)

Since the Showa era, Hokkyoku’s ice pops have been loved as one of Osaka’s specialties.

The cute animation of the penguin mascot and the familiar phrase “Minna daisuki” (“Everybody loves it”) are well known! It’s a simple commercial, but once you see it, it leaves a lasting impression.

Shiga Prefecture: Learning from Newton, the new normal for Shiga from now on

Shiga Prefecture, trending thanks to the Ishida Mitsunari commercial, proposes a Shiga “normal” learned from Newton?!

This is a comical TV commercial that, inspired by Newton discovering universal gravitation from a falling apple, calls on viewers to consider what discoveries might come from Shiga Prefecture’s local specialties.

The key is how these specialties are depicted: impossible phenomena are showcased, such as falling funazushi and a rotating Hikone Castle.

The visuals create a lively, cheerful atmosphere, giving the impression that viewers can grow fond of a variety of local specialties.

Kumaki Buddhist Altars

Kumaki Buddhist Altars commercial, Shiga Prefecture local

This is a commercial that conveys the family’s feelings embodied in the Buddhist altar, and also highlights how Kumaki’s altars support those sentiments.

The footage shows a mother and daughter returning to their family home; even their greetings to the neighbors convey warmth.

Scenes of them joining their hands together before the altar express a gentle, tranquil atmosphere.

Osaka Gas

DAY BY DAY surely a better tomorrow

Osaka Gas commercials have featured many star-studded casts over the years, especially from the Kansai region, but many people probably remember this illustrated-style ad as well.

It uses gentle, soft-touch illustrations by Masamichi Ito, and the background music features a song sung by Akiko Yano.

It’s a commercial that brings a calm feeling, reminiscent of the end of the day.