[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (71–80)
BandaiMadoka Hoshikaze
This commercial vividly showcases how helpful the Mandai supermarket is in everyday life through the presence of Madoka Hoshikaze.
The key idea is the expression of Mandai spreading out when the refrigerator is opened, clearly conveying how close and familiar it is.
The scenes of enjoying shopping to the music and the basket filling up with products also convey a sense of reassurance that you can find anything you need.
The smiles of the people around her further suggest that it’s a place that enriches daily life.
Kansai Electric Power – A good choice for a new life. “Embodiment of Procedures” version / “Interview” versionYasuyo and Tomoko Umihara
This is a commercial highlighting how easy it is to handle moving procedures with Kansai Electric Power, and that you can also sign up for gas.
In the “Embodiment of Paperwork” version, Yasuyo and Tomoko Uminara appear before a woman who’s overwhelmed with various procedures while she hasn’t even finished unpacking after her move.
Meanwhile, in the “Interview” version, Tomoko answers questions in a format like a baseball hero interview, while Yasuyo stands beside her, bewildered by the situation.
In both commercials, Kansai Electric Power promotes how easy it is to switch electricity and gas using a smartphone.
The ads showcase the convenience while adding an attention-grabbing layer of humor.
Lake Biwa Wanwan Kingdom
This is a commercial that brightly promotes Biwako Wanwan Kingdom, a theme park where you can enjoy fun times with various dogs.
The story unfolds with the appearance of a giant dog king before a small dog, and that visual conveys the grand scale of Wanwan Kingdom.
A key point is the imposing king giving a wink, which helps communicate the cuteness and fun of dogs.
Because it’s depicted in animation, it also heightens expectations about what the atmosphere is like on site.
[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (81–90)
Naniwa Camera
This commercial conveys the richness and fun of Camera no Naniwa, where you can get not only cameras but all sorts of things.
It clearly highlights where the stores are located and even shows what you can find there.
The depiction of the image character and people visiting various stores is also key, communicating that the chain spans a wide area.
Accompanied by a light, catchy song, it focuses on presenting the store’s appeal with a bright and enjoyable atmosphere.
HeiwadoTakanori Nishikawa
This commercial features Takanori Nishikawa—who hails from Shiga Prefecture and serves as Heiwado’s Special GM—introducing smart ways to save at Heiwado, a supermarket chain centered in Shiga.
It highlights the Heiwado HOP app and clearly explains how you can benefit from using it.
From basic usage to tips for saving even more, the ad cheerfully and brightly shows how to make shopping more enjoyable throughout.
While it mainly focuses on guidance, Nishikawa’s smile right up to the end gives the impression that it also conveys Heiwado’s friendly, approachable image.
Matsuya Denki
This commercial conveys, through the staff’s own words, the determined attitude with which Matsuyadenki is striving forward.
It focuses on how they interact with customers, powerfully highlighting their wholehearted efforts to earn a heartfelt “thank you.” The presence of colleagues watching and listening nearby is also a key point, expressing the team’s unity and collaborative spirit.
Throughout, the staff speak with smiles, creating a bright and positive atmosphere for the commercial.
Kazama Co., Ltd. Fairy Wings
This is a commercial for Kazama school backpacks that fit the body and are easy to use, promoting the fairy wings with a unique worldview.
It has the feel of a children’s show exercise segment, with kids mimicking the older girl’s movements.
The movements aren’t bright or cheerful; they’re expressed with serious expressions, creating a distinctive tension that even comes off as a bit comical.
The final pose is also a highlight, and the content clearly conveys that the backpack accommodates a variety of movements.