[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (21–30)
Takahashi DevelopmentShigeru Matsuzaki
Takahashi Kaihatsu is a real estate company headquartered in Hirakata City, Osaka.
Their TV commercial song sung by Shigeru Matsuzaki makes a strong impact; with its thick sound and outstanding vocals, it conveys the idea of an ideal home.
The song’s quality is so high that it’s almost hard to register what the commercial is actually for—which is part of its charm.
The setup, where Shigeru Matsuzaki walks into a family’s home singing and the family looks bewildered, is also unique.
The final phrase introducing Takahashi Kaihatsu shifts to a lighter tone compared to the preceding vocals, ensuring that the company name alone sticks firmly in your ears.
Biwako Valley Farm (Blume no Oka)
This is a commercial that showcases the charm of Shiga Agricultural Park Blume no Oka and the excitement you can feel there through real-life scenery.
In addition to interacting with a variety of animals, the natural landscapes filled with blooming flowers are a highlight, conveying a relaxed sense of fun.
It expresses both the comfort and exhilaration of experiencing nature with your whole body.
Yamagami Sakura Pickles
This commercial uses light, playful animation to convey the vivid look and delicious taste of Yamagami’s Sakura-zuke pickles.
By depicting the pickles setting off on a journey to the dining table, it also expresses the wish for people to enjoy them casually.
The charm is highlighted through a parody of the children’s song “Gonbē-san no Akachan,” which adds a friendly, approachable feel.
Hiyoshi Pharmaceutical Co., Ltd.
There may be more people from the Kansai region than you’d expect who recognize this commercial jingle but don’t know what product it’s for.
Some of you have probably even hummed along without knowing the lyrics.
In fact, the commercial is for a medicine called Kiohgan, sold by Hiyash Pharmaceutical.
Kiohgan is a remedy for infants’ and toddlers’ conditions like kan-no-mushi (irritability) and diarrhea, and the lyrics mention symptoms such as night crying and kan-no-mushi.
Shiga Prefecture Ishida Mitsunari
Speaking of samurai warlords who represent Shiga Prefecture, Ishida Mitsunari comes to mind.
This is a quirky commercial that introduces what makes Ishida Mitsunari so appealing.
As if pitching a product’s strengths, it comically conveys what kind of person he was.
By thoroughly highlighting even the finer details, it expresses a desire for viewers to feel a sense of familiarity with him.
Yodobashi Camera
It’s a commercial that shows the inside of Yodobashi Camera Umeda and conveys the excitement of choosing home appliances.
While introducing great promotional campaigns, it also shows staff explaining products to customers, expressing a sense of reassurance and friendliness.
The cheerful theme song is another highlight—the light, lively rhythm based on the original “Battle Hymn of the Republic” accentuates the fun.
Biwako Home
This commercial highlights Biwako Home’s commitment to the local community and conveys gratitude for its 20th anniversary.
It communicates a stance of staying close to people, homes, and the town, and even in the scenes emphasizing people bowing, you can feel their attentiveness and considerate spirit.
It’s a warm, inviting piece of footage where everyone—from staff to customers—shows a smile.