[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (81–90)
Hirakata Park
These days, V6’s Junichi Okada appears as “Hirapa Brother” and “Super Director,” making Hirakata Park and its commercials famous nationwide.
Lately, whenever a new Hirapa Brother commercial is announced, it becomes a hot topic and makes the online news.
Hirakata Park has long run funny, Kansai-style commercials that locals tend to love, but many people probably still have a strong image of its chrysanthemum doll displays.
Around the time Black Mayonnaise’s Kosugi became the Hirapa Brother, the commercials’ humor started gaining attention among younger people too.
Kyoto Bank
As a regional bank in Kyoto beloved by locals, Kyoto Bank’s commercials are familiar and memorable for people in Kansai.
The ads with the catchphrase “A loooong-lasting relationship” are full of humor.
They’re known for featuring long objects, and so far they’ve shown things like long daikon radishes, blackboards, batons, and cleaning rags.
When the narration stretches out “looooooong” while showing lots of long items, you can’t help but keep your eyes glued to the screen.
More recently, the Kyoto Bank Senryu Theater—a series of drama-style commercials based on senryu poems—has also left a strong impression.
JR West Japan: “Let’s tour Sea of Kyoto and Forest of Kyoto on the KYOTO SANGA TRAIN!” (Commercial/segment)
This commercial is crafted like a road movie that tours the northern Kyoto regions of Fukuchiyama, Ayabe, Maizuru, and Kameoka—each with its own charm, from mountains and the sea to Kyoto Sanga F.C.
The footage is packed with local attractions and highlights, so it should be a helpful reference for anyone considering a trip to Kyoto.
Be sure to take JR West and pay a visit!
Kansai Electric Power: “Always by your side, as a matter of course.” (version)
This is a brand movie that expresses Kansai Electric Power’s corporate philosophy: “Protecting and creating the everyday.” While showing scenes from the company’s long-standing power supply operations as well as its other businesses, the narration conveys the intentions behind the philosophy.
You can really feel their strong desire to do everything they can to make the world a better place.
Takemoto Piano
A TV commercial for Takemoto Piano, a company headquartered in Osaka Prefecture that buys and sells used pianos.
The ad is striking for its lively singing and dancing performed on a stage set atop piano keys.
The unique opening, where a cat jumps up in surprise at their energy, also stands out.
There’s also an alternative version featuring a more relaxed vocal style that has become well-loved.
Although it originally aired only in the Kansai and Tokai regions, it is now broadcast nationwide.
With its final musical phrase, the melody and lyrics linger in your head—truly a memorable commercial jingle.
eo Kansai Electric SOS ‘Song of SOS’ Version
The original song sticks in your head: eo Kanden SOS’s commercial “SOS no Uta” (Song of SOS).
This version follows a woman from the moment she wakes up in the morning until she leaves the house, set to music.
Along the way, various security devices are introduced at key points.
With a diverse lineup—like the SOS Emergency Button you can keep by your pillow and the SOS Passive Sensor—it feels like flipping through a catalog, letting you enjoy discovering, “Oh, they have devices like this.” Also, if you look closely, at the very end a woman in a cat costume appears and shows off some fun moves.
[Kansai Region Local] Compilation of local commercials broadcast in Kansai (91–100)
eo Kanden SOS “Cross-Play” Version
Many people probably enjoy commercials that convey the appeal of products and services in unique ways.
One I’d like to introduce is Kanden SOS’s commercial titled “Cross Play.” It portrays the strictness and reliability of their security by using a baseball analogy.
A man dressed like a burglar hits a ball high and takes off running, but he’s put out at the plate in a cross play.
It even slips in a joke with the double meaning of “home” as both home plate in baseball and one’s house.