[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (1–10)
Himeji Central Park
If you’re from the Kansai region, there’s a good chance this commercial jingle rings a bell! It’s from the ad for Himeji Central Park in Hyogo Prefecture, and the slightly disarming melody sung in a boy’s voice is surprisingly addictive.
There are other commercials that use this song as well, so if you’re curious, be sure to look for them.
Kani Dōraku
Kani Douraku is a restaurant specializing in crab dishes, with locations mainly across the Kansai region, starting with its flagship store in Dotonbori, Osaka.
The sight of the giant moving crab sign at the storefront is also a symbol of Kani Douraku.
The commercial jingle—composed by Taro Kida, known as the “Mozart of Naniwa,” and sung by the Duke Aces—has been beloved for many years, conveying the crab’s freshness and delicious flavor in a gentle, straightforward sound.
Thanks to the catchy jingle and the impactful sign that have remained popular over time, in the Kansai area Kani Douraku is likely the first name that comes to mind when you think about going out to eat crab.
551 Horai
In Kansai, even without saying the product or company name, just shouting “Aru toki—!” gets the message across: it’s 551 Horai—and their popular item, the pork bun.
You might think the older gentleman who has appeared in the commercials for years is Horai’s president, but did you know he’s actually the managing director who was selected by the first president to appear in the ads? The commercials make it clear how beloved 551’s pork buns are in Kansai: when there are pork buns, the family is all smiles; when there aren’t, the mood drops so low it’s as if a draft is blowing through the room.
[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (11–20)
Hotel New Awaji
Hotel New Awaji—this commercial is familiar to people in Kansai, and like the Kansai Electric Power Safety Association’s ad, it’s one you can’t help but sing along to, melody and all.
Set to sounds that evoke a distinctly Japanese atmosphere perfectly suited to a hot-spring inn, the CM highlights the charms of Hotel New Awaji.
In 2018, actress Aya Asahina, who hails from Awaji, appeared in the ad, marking the first major refresh in ten years and the first time a celebrity had been featured, which also became a hot topic.
Kansai Electrical Safety Inspection Association
When it comes to Kansai local commercials, this has to be the first that comes to mind, right? The Kansai Electrical Safety Inspection Association’s series of CM songs have been around for ages, and they’re one of the defining Kansai-only ads.
They’re public service announcements about household electricity—how to use it safely—but many of them are unique, and their humorous style becomes a talking point every time.
And above all, the sound logo that sings “Kansai Denki Hoan Kyōkai,” which people in Kansai say becomes readable once you set it to a melody, is the heart of these commercials.
There are also long, drama-style versions, and those are really entertaining too.
Tako Sho’s takoyaki
When it comes to delicious Osaka cuisine, you can’t leave out takoyaki! Based on requests from people who wanted to “buy some as a souvenir to take home,” Tako-sho developed frozen takoyaki.
These days, it’s sold at major stations and airports across the Kansai region.
Their commercial, which many people who’ve been to Kansai will recognize—not just Kansai locals—features a super catchy jingle that sticks in your head.
Apparently it’s been on the air since 1996, so if you’re from Kansai, you might find yourself humming the tune whenever you see takoyaki (haha).
Echizenya
Echizendani is a specialty shop for Buddhist altars and ritual implements located in Osaka.
The opening part, where the store’s name is clearly sung, is especially striking.
While the video highlights the process of crafting altars and implements, the feelings behind the work are conveyed through gentle narration.
The fact that these items are made through traditional craftsmanship is communicated straightforwardly, but above all, the thick chorus at the beginning leaves the strongest impact, with only the store’s name lingering in your ears.
Originally, this was a longer commercial jingle that incorporated this phrase, but by leaving only the store’s name, it seems to have created a stronger impression.