[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai Region Local] Compilation of local commercials broadcast in Kansai (91–100)
Mizkan Pro-Use Flavor Shiro-Dashi “Shiro-Dashi Live” EditionFumiya Takahashi
In the commercial “Shirodashi Live” for white dashi made with free-range chicken broth, Fumiya Takahashi is shown cooking various dishes using white dashi.
From stir-fried vegetables and fried chicken to oyakodon and fried rice, the ad really conveys that it can be used in virtually any dish.
It’s an excellent commercial that communicates not only the deliciousness but also the versatility.
Joshin Denki
The TV commercials for Joshin, an electronics retail chain that operates nationwide with a focus on the Kansai region, are surely familiar to people from Kansai.
The catchy jingle that goes “Jo, Jo, Jo, Joshin” is by the Wakayama-based band WINDS and is based on their song “Don’t Lose Your Passion.” With a vibe reminiscent of the J-pop scene of the 1990s, it’s the kind of tune that makes you want to hum along.
The appearances by Hanshin Tigers players and NMB48 members also give it that local-commercial charm that really wins you over!