[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (11–20)
Oumi Housing
Oumi Housing is a housing-related company in Shiga Prefecture.
This commercial really sticks in your ear.
Appearing in it are actor Toshio Kurosawa and comedian Punch Mitsuo.
Punch is dressed like a construction worker while Kurosawa seems to be directing, and they dance together cheerfully—a CM that sucks you in precisely because it makes no sense.
That very absurdity is addictive and keeps you coming back.
Beloved in the Kansai region for many years, this single commercial significantly boosted Oumi Housing’s name recognition.
Thelema
Cerema is a company based in Kyoto that handles weddings and funerals.
Its commercials are known for a distinctive jingle, and many people from the Kansai region can’t help but sing along when it comes on.
The clear vocals and flowing melody are beautiful, while the largely meaningless lyrics make it oddly addictive.
Biwako Onsen Hotel Koyo
This is a commercial that highlights the appeal of Biwako Onsen Hotel Koyo through a calm, soothing atmosphere.
A key element is the view from the rooms, with the excitement of seeing the beautiful Lake Biwa clearly conveyed.
It also showcases the luxurious exterior and interiors, sparking anticipation for a trip where you can truly feel Shiga Prefecture.
The content suggests experiencing Shiga’s culture through the hotel as well.
Tonkatsu KYK
In this commercial, after three women each say a single syllable—“K,” “Y,” “K”—the trio together lets out a sultry “Mmm!” It’s the signature phrase of the Tonkatsu KYK ads, a jingle every Kansai resident has likely seen and probably repeated at least once.
While Tonkatsu KYK commercials seem to date back to the late 1960s, the format featuring three women saying the phrase began with the “Three Daughters” edition in 1980.
In the latest version, the “Kurobuta Tonkatsu” edition airing since April 2022, the trio represents the fourth generation of “Three Daughters.”
Kintetsu Group: Now, brimming. Ise-Shima. “Spring: Active 01” / “Spring: Active 02”NEW!
This is a commercial that shows what you can enjoy on a trip to Ise-Shima and conveys the excitement of setting off.
It depicts various attractions such as aquariums and activities, while also expressing the idea that Kintetsu supports those enjoyable moments.
The song that further highlights the thrill of feeling nature portrayed in the footage is Re:name’s “Light.” Its refreshing sound evokes an expansive landscape, and together with the bright vocals, it conveys a positive spirit.
Nara Health Land
Nara Kenko Land offers a wide range of ways to enjoy yourself, from relaxation to leisure, including hot springs, saunas, massages, and a pool.
Thanks to the recent sauna boom, the facility’s well-equipped sauna area has been drawing attention from younger generations as well.
The commercials for Nara Kenko Land have featured humorous spots with rakugo storytellers and Yoshimoto comedians.
Most memorable of all is the sound logo at the end, where “Nara Kenko Land” is sung rhythmically.
The upbeat, poppy rhythm is so catchy that many people in Kansai have probably found themselves imitating it and singing along!
[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (21–30)
Kintetsu Group Now brimming. Ise-Shima. “Spring: Serenity 01” version / “Spring: Serenity 02” versionNEW!
This commercial introduces some of the most recommended sightseeing spots in Ise-Shima, focusing especially on places with a calm, tranquil atmosphere.
It highlights many locations rich in nature, and the breathtaking visuals are truly captivating.
For the background music, they chose a track by Re:name, the same artist featured in a Kintetsu Group commercial that also promotes Ise-Shima.
However, this time it’s a serene arrangement titled “Light (Genius ver.).” The arrangement, which emphasizes a beautiful vocal perfectly suited to the gorgeous imagery, is striking and leaves you with a feeling of being cleansed as you listen.