[Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
As the catchphrase goes, “When it comes to chocolate, it’s Meiji,” and Meiji is famous for its chocolate bars.
In addition to chocolate, they also make sweets like ice cream, as well as dairy products such as yogurt, and even protein products like SAVAS.
In this article, we’ll showcase a roundup of Meiji’s commercials.
Don’t miss the ads for their irresistibly snackable chocolates and their body-friendly dairy products.
Be sure to watch while keeping an eye on the popular cast members, including Yui Aragaki and Kento Kaku.
- Meiji’s commercial song. A popular jingle.
- You've definitely heard it before! The song from the chocolate commercial
- Compilation of candy commercials: from the latest to nostalgic ones
- Fujiya commercials. Introducing ads for familiar products like Milky and Look.
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- Kellogg’s commercials: A compilation of cereal and protein bar ads.
- A compilation of Unicharm commercials. A roundup of commercials for diapers and sanitary products.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
- Compilation of commercials featuring Yui Aragaki: from the latest ads to her classic staples
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
[Chocolate is…] Meiji commercials. A collection of commercials for snacks, ice cream, and dairy products (1–10)
Meiji Chocolate Kouka “Shigodeki Senpai: ‘Debut’” VersionNEW!Riho Yoshioka
A commercial from the “Shigodeki Senpai” series featuring Riho Yoshioka.
Yoshioka plays a highly capable female employee and promotes Chocolate Kouka as a great choice even while working.
By the time she’s talking about its appeal, she’s already handed out Chocolate Kouka to her colleagues’ desks—ending on a note that showcases just how on-the-ball she is.
Meiji Fruit Juice Gummies: ‘Grape Vineyard’ Edition
This is a commercial showing a vineyard where the grapes used for the fruit juice gummies are grown.
It highlights that grapes meeting strict standards are sourced from around the world, and it talks about the commitment to 100% fruit juice.
It’s a commercial that focuses not only on great taste but also on food safety.
Meiji Kajuu Gummy “When we mix together, we shine even more!” VersionFRUITS ZIPPER
This one, which mainly uses performance footage that feels like a music video, is actually a commercial for Kajyu Gummy.
It shows them taking on a dance challenge together with 390 students, and the cheers captured in the final scene of the commercial radiate the sparkle of youth.
The BGM is their track “JAM,” released in 2025.
Its up-tempo, high-energy vibe paired with cute lyrics creates a melody that fills you with energy as you listen.
[Chocolate is…] Meiji commercials. A compilation of commercials for sweets, ice cream, and dairy products (11–20)
meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version featuring Amane Tsukiashi / Version featuring Yui Sakurai
This commercial conveys cuteness and a happy atmosphere through the FRUITS ZIPPER members as they hand out Valentine’s chocolates.
Not only the messages they give when presenting the chocolates but also their smiles while making them are key points, and the excitement of giving a gift is clearly expressed.
You can also sense that because Meiji’s chocolate is delicious, you can feel confident making chocolates to give.
The song that further highlights the cuteness depicted in the video is FRUITS ZIPPER’s “Hapichoco.” With its bouncy rhythm and layered, glamorous sound, it captures the exhilaration of Valentine’s Day.
Meiji Milk Chocolate “Amusement Park of Sweets” Version
This commercial shows an amusement park made entirely with Meiji sweets, including plenty of milk chocolate.
Surely everyone dreamed of a candy amusement park or a candy house when they were a child, didn’t they? It’s an eye-catching ad that makes you feel excited just by watching it.
Meiji Mirafuru “Operation: I Want to Drink Mirafuru” (version)
This is a commercial introducing Mirafuru, a powdered drink for children that you mix with milk.
Titled “The Great Operation: I Want to Drink Mirafuru,” it shows a little girl walking through the dark toward the Mirafuru on the dining table.
Partway through, her mother spots her and calls out, and the girl’s flustered little “Ah!” is adorable.
At the end of the commercial, we see her successfully drinking Mirafuru, and her delighted expression really conveys how tasty it is.
Meiji FRUITS ZIPPER Handmade Valentine: “Let’s Handcraft Fun Moments” EditionFRUITS ZIPPER
This is a commercial that aired during the 2025 Valentine’s season.
It shows the members of FRUITS ZIPPER making chocolates and giving them to each other, and their joyful expressions are especially memorable! The background music in the commercial features their 2023 release “Hapichoco.” Its lyrics, which portray how women feel in the lead-up to Valentine’s Day, are sung over a bright, up-tempo melody.