[Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
As the catchphrase goes, “When it comes to chocolate, it’s Meiji,” and Meiji is famous for its chocolate bars.
In addition to chocolate, they also make sweets like ice cream, as well as dairy products such as yogurt, and even protein products like SAVAS.
In this article, we’ll showcase a roundup of Meiji’s commercials.
Don’t miss the ads for their irresistibly snackable chocolates and their body-friendly dairy products.
Be sure to watch while keeping an eye on the popular cast members, including Yui Aragaki and Kento Kaku.
- Meiji’s commercial song. A popular jingle.
- You've definitely heard it before! The song from the chocolate commercial
- Compilation of candy commercials: from the latest to nostalgic ones
- Fujiya commercials. Introducing ads for familiar products like Milky and Look.
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- Kellogg’s commercials: A compilation of cereal and protein bar ads.
- A compilation of Unicharm commercials. A roundup of commercials for diapers and sanitary products.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
- Compilation of commercials featuring Yui Aragaki: from the latest ads to her classic staples
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
[Chocolate is…] Meiji commercials. A collection of commercials for snacks, ice cream, and dairy products (1–10)
Meiji Meltykiss: “Milk Tea” Version / “Valentine” VersionNatsuki Deguchi
This commercial promotes Meltykiss, a product that symbolizes Meiji winters, returning this season with a new flavor.
Alongside the milk tea flavor, the classic varieties also appear, and the unchanged, melt-in-your-mouth happiness is expressed through Natsuki Deguchi’s presence.
With a white, snow-covered background and Deguchi wearing white, the predominantly white visuals make the soft atmosphere stand out.
Meiji Melody of Meiji #05 “Kocchi no Kento” VersionKent on this side
It’s a commercial that conveys the product’s history by showing various artists taking turns singing the song.
The performer is Kento Kocchi, who not only sings but also talks about milk chocolate.
The song carried on by these different artists is the familiar commercial jingle “Chocolate wa Meiji.” Its light, bouncing lyrical rhythm is striking, and combined with Kento Kocchi’s cheerful vocals, it gives a distinctly fun impression.
Meiji Milk Chocolate “Amusement Park of Sweets” Version
This commercial shows an amusement park made entirely with Meiji sweets, including plenty of milk chocolate.
Surely everyone dreamed of a candy amusement park or a candy house when they were a child, didn’t they? It’s an eye-catching ad that makes you feel excited just by watching it.
[Chocolate is…] Meiji commercials. A compilation of commercials for sweets, ice cream, and dairy products (11–20)
Meiji Mirafuru “Operation: I Want to Drink Mirafuru” (version)
This is a commercial introducing Mirafuru, a powdered drink for children that you mix with milk.
Titled “The Great Operation: I Want to Drink Mirafuru,” it shows a little girl walking through the dark toward the Mirafuru on the dining table.
Partway through, her mother spots her and calls out, and the girl’s flustered little “Ah!” is adorable.
At the end of the commercial, we see her successfully drinking Mirafuru, and her delighted expression really conveys how tasty it is.
Meiji FRUITS ZIPPER Handmade Valentine: “Let’s Handcraft Fun Moments” EditionFRUITS ZIPPER
This is a commercial that aired during the 2025 Valentine’s season.
It shows the members of FRUITS ZIPPER making chocolates and giving them to each other, and their joyful expressions are especially memorable! The background music in the commercial features their 2023 release “Hapichoco.” Its lyrics, which portray how women feel in the lead-up to Valentine’s Day, are sung over a bright, up-tempo melody.
Meiji Probio Yogurt R-1 “Commuter Bus” VersionKento Kaku
This commercial depicts Kento Kaku reflecting on how managing his health feels especially challenging in winter, and conveys that R-1 helps support that management.
Because he’s speaking on a commuter bus—an environment that poses health risks—the seriousness of his concerns comes across more strongly.
The ad then introduces the effects of R-1 and calls on viewers to start managing their health with what they can do.
Meiji Delicious Milk Coffee “Now on sale in 450 ml” EditionAya Ueto
This is a commercial introducing Oishii Milk Coffee, the newest addition to the Meiji Oishii series.
When Aya Ueto takes a sip, she exclaims, “This deliciousness is just unfair!”—astonished by the taste.
Her smile conveys just how good it is, building up our anticipation.