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[Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.

As the catchphrase goes, “When it comes to chocolate, it’s Meiji,” and Meiji is famous for its chocolate bars.

In addition to chocolate, they also make sweets like ice cream, as well as dairy products such as yogurt, and even protein products like SAVAS.

In this article, we’ll showcase a roundup of Meiji’s commercials.

Don’t miss the ads for their irresistibly snackable chocolates and their body-friendly dairy products.

Be sure to watch while keeping an eye on the popular cast members, including Yui Aragaki and Kento Kaku.

[Chocolate is…] Meiji commercials. A compilation of commercials for sweets, ice cream, and dairy products (51–60)

Meiji Delicious Milk Coffee “Live Commentary” VersionAya Ueto

Meiji Delicious Milk Coffee Live Commentary Version 30 Seconds

This is a commercial for a milk coffee that focuses on milk, released by Meiji, which is famous for its delicious milk.

Watching Aya Ueto actually taste the product and, with a bright smile, say, “This deliciousness is unfair!” probably made many people think, “I want to try it!”

Meiji Delicious Milk “Lounging Naturally” VersionAya Ueto

Meiji Delicious Milk “Lounging Naturally” Version, 30 seconds

In Meiji Oishii Milk’s “Relaxing Naturally” commercial, Aya Ueto spending a leisurely, relaxed time in nature leaves a strong impression.

At the beginning, she seems a bit stressed, but in the latter half, after drinking the delicious milk, she looks completely refreshed and serene.

It really conveys the natural, unadulterated taste of Oishii Milk.

Meiji Bulgaria Frozen Yogurt Dessert: “After-meal dessert—this is the one, right?” / “A break at work—this is the one, right?” / “After a bath—this is the one, right?”

A commercial introducing Meiji Bulgaria Yogurt ice cream.

Whether it’s a dessert after a meal, a break during work, or after a bath—each scene is different, but it directly conveys the product’s deliciousness: refreshing, smooth, and light.

Meiji Bulgaria Yogurt “Let’s Be New Again Today” VersionHiroko Yakushimaru, Nanoka Hara

Meiji Bulgaria Yogurt “Let’s Be New Again Today” Version

This is a commercial for Bulgarian Yogurt featuring Hiroko Yakushimaru and Nanoka Hara in mother-daughter roles.

Hara, who plays the daughter, has moved out and lives far from her family, but both she and Yakushimaru are shown at home eating Bulgarian Yogurt while thinking of each other.

It’s a heartwarming ad that portrays family bonds through yogurt.

[Chocolate is…] Meiji commercials. A collection of commercials for snacks, ice cream, and dairy products (61–70)

Meiji Probio Yogurt LG21 “Mr. Fujiwara Has More to Say” VersionTatsuya Fujiwara

The 'Ms. Fujiwara Who Has More to Say' Version

In this commercial, Tatsuya Fujiwara briskly introduces the benefits of LG21, and its snappy pace probably had many viewers watching all the way to the end without even realizing it.

It’s said to help improve stomach function that’s been affected by stress or irregular lifestyles, so anyone who’s felt digestive discomfort likely thought it was worth a try.

And don’t miss the humorous finale, where Fujiwara lets out a signature shout of “Why?!” near the end of the spot.

Meiji Chocolate Koka: “New Cacao Crunch Release” Edition

Chocolate Effect: “New Cacao Crunch Launch” Version, 15 seconds

The commercial for Chocolate Effect’s Cacao Crunch leaves a strong impression with its literal shattering of doubts about the product.

When a woman voices questions like “I can’t believe it’s both healthy and delicious” or “I can’t believe it’s mildly sweet and easy to eat,” ‘Choco-sensei’ punches those words and breaks them apart—an exhilarating animated sequence.

It’s the kind of ad that makes you want to try it yourself to see if what’s said in the commercial is true.

Meiji Probio Yogurt PA-3 “Autumn Appetite” Version / “Dinner Invitation” Version

For people who worry about purines in delicious meals and alcoholic drinks, there are many situations where they feel they have to hold back.

This commercial introduces a yogurt that helps reduce the absorption of purines for those individuals.

It clearly explains, with illustrations, how it suppresses purine absorption, and promotes the benefit that you won’t have to refrain from eating what you want or turn down invitations to drink.