[Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
As the catchphrase goes, “When it comes to chocolate, it’s Meiji,” and Meiji is famous for its chocolate bars.
In addition to chocolate, they also make sweets like ice cream, as well as dairy products such as yogurt, and even protein products like SAVAS.
In this article, we’ll showcase a roundup of Meiji’s commercials.
Don’t miss the ads for their irresistibly snackable chocolates and their body-friendly dairy products.
Be sure to watch while keeping an eye on the popular cast members, including Yui Aragaki and Kento Kaku.
- Meiji’s commercial song. A popular jingle.
- You've definitely heard it before! The song from the chocolate commercial
- Compilation of candy commercials: from the latest to nostalgic ones
- Fujiya commercials. Introducing ads for familiar products like Milky and Look.
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- Kellogg’s commercials: A compilation of cereal and protein bar ads.
- A compilation of Unicharm commercials. A roundup of commercials for diapers and sanitary products.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
- Compilation of commercials featuring Yui Aragaki: from the latest ads to her classic staples
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
[Chocolate is…] Meiji commercials. A compilation of commercials for snacks, ice cream, and dairy products (31–40)
Meiji Bulgaria Yogurt “Crying-Your-Eyes-Out Yogurt” Edition
This is a comedic commercial that likens draining moisture from Meiji Bulgaria Yogurt to crying, suggesting the yogurt becomes even tastier when drained.
It portrays the draining process as “crying,” emphasizing that making it “cry” profusely to thoroughly remove moisture leads to better flavor.
A key point is how the illustrations change: the bright, refreshed expression after the sobbing evokes the change in taste.
The ad also calls attention to the idea that not only yogurt but people, too, need to cry, which further accentuates the comedic tone.
Meiji Hokkaido Tokachi Fresh Mozzarella “Movie Watching” Version / “Morning Routine” Version / Basil Style “Home Garden” Version
This is a comedic commercial that overlaps the various charms of fresh mozzarella with Natsuko Yokozawa’s daily activities.
It shows her taking on seemingly high-minded pursuits like watching films, early-morning routines, and home gardening, but not quite succeeding, and then refreshing herself with fresh mozzarella in those moments.
The contrast between her intense expressions when she fails and her calm expression after eating also adds to the humor.
Another key point is that it clearly explains what it tastes like and what kinds of dishes it can be used in.
Meiji: “Even hot days can become a choco-little good day”FRUITS ZIPPER
This commercial promotes the idea that chilled chocolate is perfect for hot days, bringing a cool, happy feeling.
It features FRUITS ZIPPER members taking chilled chocolate out of the refrigerator and enjoying it as-is or arranging it into cute treats.
With colorful sweets and radiant smiles, it conveys happiness beautifully.
The song that further enhances the cuteness of the visuals is FRUITS ZIPPER’s “San.” Its lively, cheerful sound—highlighted by light, distinctive guitar tones—and vocals that evoke relaxation and sweetness let you truly feel the happiness.
Meiji Kinoko no Yama / Takenoko no Sato – Kinoko no Yama 50th Anniversary: “Which side you’re on can change.”Ryota Yamasato
This commercial uses the classic rivalry over whether Kinoko no Yama or Takenoko no Sato is better to explore the possibility of liking both.
Ryota Yamasato, who calls himself a member of Team Takenoko, is taken to a mysterious laboratory and forced to eat Kinoko no Yama.
Although he resists at first, once he tries it he finds it tastier than he expected, and the story comically shows him arriving at the idea that both are delicious.
It also conveys Meiji’s wish not to fuel conflict or debate, but to encourage people to try both.
Meiji Dear Milk: “Ice Cream with Nothing Added” (Version)
This commercial highlights the fact that Meiji’s Dear Milk uses only dairy products as its ingredients, emphasizing a pure flavor that comes from adding nothing extra.
It shows various people eating it and smiling, which conveys that the taste appeals to a wide range of people.
The visuals also express a desire for viewers to try its unique flavor—light yet rich at the same time.
[Chocolate is…] Meiji commercials. A compilation of commercials for snacks, ice cream, and dairy products (41–50)
Meiji Heartwarming Cacao Nurturing Game ‘I Tried It’ VersionNarration: Joy
This is a commercial introducing Meiji’s app game “Heartwarming Cacao Growing Game: A Healing Cacao Farm with Teo-Teo.” With actual gameplay footage and commentary by Yorokobi-san, it clearly shows how to progress through the game.
Nurturing cacao fairies with your own hands sounds like a concept that could deepen your love for chocolate.
Meiji Chocolate Effect: “Doctor Recommended” VersionChankawai
This commercial promotes the idea that Meiji’s Chocolate Kouka can reliably support your health.
It follows a storyline where Chankawai, who is troubled by poor health check results, is advised to try Chocolate Kouka, expressing the hope that he’ll use it wisely to improve his health.
Although chocolate usually isn’t associated with health, the presentation of solid data inspires trust and reassurance.
And from Chankawai’s final smile, you can sense his willingness to believe and give it a try.