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[Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.

As the catchphrase goes, “When it comes to chocolate, it’s Meiji,” and Meiji is famous for its chocolate bars.

In addition to chocolate, they also make sweets like ice cream, as well as dairy products such as yogurt, and even protein products like SAVAS.

In this article, we’ll showcase a roundup of Meiji’s commercials.

Don’t miss the ads for their irresistibly snackable chocolates and their body-friendly dairy products.

Be sure to watch while keeping an eye on the popular cast members, including Yui Aragaki and Kento Kaku.

[Chocolate is…] Meiji commercials. A compilation of commercials for sweets, ice cream, and dairy products (11–20)

Meiji Chocolate Kouka: “Even Before Chocolate-sensei Says ‘Itadakimasu’”Kanji Ishimaru

Chocolate Effect - 'Even before Dr. Choco says “Let’s eat”' version, 30 seconds

This is a commercial for Chocolate Kouka featuring Kanji Ishimaru as a character called Dr.

Choco.

It promotes the product as being rich in dietary fiber and cocoa polyphenols, and recommends eating it before meals.

However, when Dr.

Choco suddenly appears in the middle of a family gathering, everyone in the family gives him a suspicious look and asks, “Who are you?”, creating an indescribably surreal atmosphere.

Meiji Chocolate Effect: “The Return of Professor Choco” EditionKanji Ishimaru

Chocolate Effect: 'The Return of Dr. Choco' 15-second Crunch Version

A comical piece featuring Kanji Ishimaru as Mr.

Chocolate.

In response to the parrot’s question, “What’s the deciding factor when choosing high-cacao chocolate?”, his deadpan PR pitch—“The amount of cocoa polyphenols.

Amount, amount, amount.”—is hilarious for its utter lack of guile.

I’m also impressed by the perfect timing of the parrot’s punchy interjections that fuel the laughs!

Meiji Bulgaria Yogurt: “#Furu-Dori Yogurt” EditionHanazawa

Meiji Bulgaria Yogurt “#Furu-Dori Yogurt” Version

Here is a commercial that introduces arrangement recipes for the drink-type Meiji Bulgaria Yogurt.

Nanoka Hara appears in it, and guided by a “voice from above,” she tries arrangement recipes using fruit juice.

Hara’s innocent demeanor is adorable, making it a commercial you’ll want to watch over and over again.

Meiji Dual Skincare Yogurt “Post-Bath Girl” VersionAya Ueto

Meiji W Skincare Yogurt – Post-Bath Girls Version, 30 seconds

This is a commercial in which Aya Ueto empathizes with the concerns women have after getting out of the bath and recommends Meiji W Skincare Yogurt as a solution.

It also addresses doubts about how yogurt can help with skincare, clearly explaining the mechanism behind its effects.

The ad highlights that it supports the skin’s ability to retain moisture, leading to healthy hydration.

With her smiling and speaking directly to the viewer, it also conveys a sense of reassurance.

Meiji “Delicious?” VersionAya Ueto

Meiji Oishii? Version, 15 seconds

Aya Ueto is shown in the middle of making a sign, and when you look at her hands, you can see she has written up to “Meiji Oishii.” A man passing by says, “Is it Oishii Gyunyu (Delicious Milk)?” but that’s incorrect.

The text Ueto continues to write is “Oishii Fresh Cream.” True to the product’s name, the ad emphasizes how delicious it is, and it likely made many people think, “Maybe I should buy it.”

Meiji Hohoemi “Good things at the start.” Edition

Meiji Hohoemi “Good things at the start.” Version (30 seconds)

Presented as a monologue by a pregnant woman, this is a commercial for Hohoemi baby formula.

As she prepares to welcome her baby—getting things like onesies and a bed ready—she chooses Hohoemi as her first formula.

The calm atmosphere and pure impression of the commercial leave a very favorable impression.

[Chocolate is…] Meiji commercials. A collection of commercials for snacks, ice cream, and dairy products (21–30)

Meiji Meltykiss “Year-end” Version / “Christmas” VersionNatsuki Deguchi

This is a commercial in which Natsuki Deguchi delivers a message for the year-end and Christmas season.

In particular, the “Year-End” version encourages us to hang in there just a little longer until the end of the year, and many viewers have surely drawn energy from it.

The familiar original song is used as the background music, making it a commercial you’ll want to watch again and again this winter.