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[Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.

As the catchphrase goes, “When it comes to chocolate, it’s Meiji,” and Meiji is famous for its chocolate bars.

In addition to chocolate, they also make sweets like ice cream, as well as dairy products such as yogurt, and even protein products like SAVAS.

In this article, we’ll showcase a roundup of Meiji’s commercials.

Don’t miss the ads for their irresistibly snackable chocolates and their body-friendly dairy products.

Be sure to watch while keeping an eye on the popular cast members, including Yui Aragaki and Kento Kaku.

[Chocolate is…] Meiji commercials. A compilation of commercials for sweets, ice cream, and dairy products (11–20)

Meiji Hokkaido Tokachi Smart Cheese Japanese Broth “Japanese Cheese” VersionFumino Kimura

meiji Meiji Hokkaido Tokachi Smart Cheese Japanese-style dashi TV commercial “Japanese Cheese” version 15 seconds

A promotional commercial introducing Tokachi Smart Cheese, known for its Japanese-style flavor created with dashi.

Fumino Kimura, dressed in traditional Japanese attire, is shown eating Smart Cheese at a ryotei (traditional restaurant).

You wouldn’t expect it to be a cheese commercial from the direction, but it’s a perfect fit to showcase this product that combines dashi and cheese!

meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version: Noel Hayase / Suzuka Chinzei / Ruka Nakagawa / Mana ManakaNoel Hayase, Suzuka Chinzei, Ruka Nakagawa, Mana Manaka

This commercial conveys the excitement of Valentine’s Day—and the appeal of Meiji chocolate that supports it—through a scenario in which FRUITS ZIPPER members give you chocolate.

The words they use when handing it over differ by member, highlighting each one’s personality while showing that the chocolate suits any type of individuality.

Further accentuating the happy Valentine’s atmosphere depicted in the visuals is FRUITS ZIPPER’s song “HapiChoco.” Its bouncy rhythm and sparkling sound are striking, and together with the vocals, it delivers an unmistakable sense of cuteness.

meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Full ver.FRUITS ZIPPER

meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Full ver.> #NEWOKASHIPROJECT

This commercial depicts FRUITS ZIPPER’s members engaging with Valentine’s chocolates in various ways, while highlighting how Meiji’s chocolate supports their feelings.

The theme is delivering pure feelings with pure chocolate, and the smiles on screen convey a straightforward sense of happiness.

The song that further elevates the excitement and bright atmosphere portrayed in the footage is FRUITS ZIPPER’s “Hapi Choco.” With its bouncy rhythm and glamorous sound layered with vocals that carry a sense of joy, the music clearly expresses a sense of fun.

meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version featuring Karen MatsumotoKaren Matsumoto

meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Karen Matsumoto ver.> #NEWOKASHIPROJECT

This commercial is themed around giving handmade chocolates on Valentine’s Day—conveying pure feelings with pure chocolate.

It features Karen Matsumoto handing over chocolates along with a message, and her smile alone evokes a vivid sense of deliciousness.

The cute, bright atmosphere is further lifted by the song “Hapi Choco” by FRUITS ZIPPER.

With its bouncy rhythm and bright sound, the track leaves a strong impression, directly conveying positive emotions like excitement and happiness.

Meiji Chocolate Effect: “The Return of Professor Choco” EditionKanji Ishimaru

Chocolate Effect: 'The Return of Dr. Choco' 15-second Crunch Version

A comical piece featuring Kanji Ishimaru as Mr.

Chocolate.

In response to the parrot’s question, “What’s the deciding factor when choosing high-cacao chocolate?”, his deadpan PR pitch—“The amount of cocoa polyphenols.

Amount, amount, amount.”—is hilarious for its utter lack of guile.

I’m also impressed by the perfect timing of the parrot’s punchy interjections that fuel the laughs!

Meiji Bulgaria Yogurt: “#Furu-Dori Yogurt” EditionHanazawa

Meiji Bulgaria Yogurt “#Furu-Dori Yogurt” Version

Here is a commercial that introduces arrangement recipes for the drink-type Meiji Bulgaria Yogurt.

Nanoka Hara appears in it, and guided by a “voice from above,” she tries arrangement recipes using fruit juice.

Hara’s innocent demeanor is adorable, making it a commercial you’ll want to watch over and over again.

[Chocolate is…] Meiji commercials. A collection of commercials for snacks, ice cream, and dairy products (21–30)

Meiji Chocolate Kouka: “Even Before Chocolate-sensei Says ‘Itadakimasu’”Kanji Ishimaru

Chocolate Effect - 'Even before Dr. Choco says “Let’s eat”' version, 30 seconds

This is a commercial for Chocolate Kouka featuring Kanji Ishimaru as a character called Dr.

Choco.

It promotes the product as being rich in dietary fiber and cocoa polyphenols, and recommends eating it before meals.

However, when Dr.

Choco suddenly appears in the middle of a family gathering, everyone in the family gives him a suspicious look and asks, “Who are you?”, creating an indescribably surreal atmosphere.