[Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
As the catchphrase goes, “When it comes to chocolate, it’s Meiji,” and Meiji is famous for its chocolate bars.
In addition to chocolate, they also make sweets like ice cream, as well as dairy products such as yogurt, and even protein products like SAVAS.
In this article, we’ll showcase a roundup of Meiji’s commercials.
Don’t miss the ads for their irresistibly snackable chocolates and their body-friendly dairy products.
Be sure to watch while keeping an eye on the popular cast members, including Yui Aragaki and Kento Kaku.
- Meiji’s commercial song. A popular jingle.
- You've definitely heard it before! The song from the chocolate commercial
- Compilation of candy commercials: from the latest to nostalgic ones
- Fujiya commercials. Introducing ads for familiar products like Milky and Look.
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- Kellogg’s commercials: A compilation of cereal and protein bar ads.
- A compilation of Unicharm commercials. A roundup of commercials for diapers and sanitary products.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
- Compilation of commercials featuring Yui Aragaki: from the latest ads to her classic staples
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
[Chocolate is…] Meiji commercials. A compilation of commercials for snacks, ice cream, and dairy products (41–50)
Meiji Hohoemi “For feeding while on the go” version / “For feeding while preparing meals” version / “For feeding after a bath” version / “For feeding when feeling unwell” version / “For feeding when visiting family” version / “For a little supplement to breast milk” version
This is a commercial introducing the situations where Meiji’s milk, Hohoemi, comes in handy.
It clearly presents, in an illustrated style, scenes where Hohoemi is useful—such as during travel, when you’re busy, or when you’re feeling unwell—making it easy to picture how it’s used.
The ad effectively conveys the benefits of using the product.
Meiji Bulgaria Yogurt: ‘Behind-the-Scenes Bulgaria Recipes from the Insider’ Edition
This commercial conveys the existence of hidden recipes that most people can’t discover—recipes that only those who truly know Meiji Bulgaria Yogurt can talk about.
Meiji employees involved in development and sales—the insiders—quietly yet confidently reveal ways to use it that only someone on the inside would know.
The footage serves merely as an introduction, heightening curiosity about what kinds of recipes this tense atmosphere is leading to.
Meiji Meibalance Mini Cup: “Reliable! Nutrition Support Squad” VersionKiyoshi Nishikawa
This commercial features Kiyoshi Nishikawa warmly addressing everyone’s concerns about diet and nutrition, while promoting Meiji Meibalance Mini Cup as the solution.
Because Kiyoshi Nishikawa often uses the phrase “step by step,” it strongly conveys the idea of moving toward better health little by little.
By capturing the moment of delight on his face when he takes a sip, the ad also effectively highlights the product’s delicious taste.
Meiji Bulgaria Yogurt “Let’s Be New Again Today” VersionHiroko Yakushimaru, Nanoka Hara
This is a commercial for Bulgarian Yogurt featuring Hiroko Yakushimaru and Nanoka Hara in mother-daughter roles.
Hara, who plays the daughter, has moved out and lives far from her family, but both she and Yakushimaru are shown at home eating Bulgarian Yogurt while thinking of each other.
It’s a heartwarming ad that portrays family bonds through yogurt.
Meiji Oligosaccharide Milk Chocolate: “Worried About Sugar” Version / “Worried About My Stomach” VersionKanji Ishimaru
This commercial features Choco-sensei, played by Kanji Ishimaru, recommending oligofructose milk chocolate to a woman who says, “I’m worried about sugar, but I want to eat chocolate!” It highlights that the fructo-oligosaccharides in the oligofructose milk chocolate aren’t absorbed by the body as sugar, making it suitable even for those watching their sugar intake.
The message clearly conveys that it’s a product you can enjoy deliciously while caring for your body.
The background music uses the familiar theme song from Meiji Chocolate commercials.
Meiji GalboMika Nakashima
In the Garbo commercial that aired in 2003, Mika Nakashima appeared, and her song was used as the background music.
The song was “Yuki no Hana,” released the same year—a straightforward love ballad known as one of her signature works.
In the commercial, Nakashima and her boyfriend are getting cozy inside a Ferris wheel gondola, but they’re interrupted by a “smooch-smooch!” sound coming from the neighboring gondola.
When they look, it turns out the Garbo chocolates are being slurped, and the punchline is that it’s not about kissing—it’s an appeal to how the chocolate is soaked in.
Meiji Chocolate Koka: “New Cacao Crunch Release” Edition
The commercial for Chocolate Effect’s Cacao Crunch leaves a strong impression with its literal shattering of doubts about the product.
When a woman voices questions like “I can’t believe it’s both healthy and delicious” or “I can’t believe it’s mildly sweet and easy to eat,” ‘Choco-sensei’ punches those words and breaks them apart—an exhilarating animated sequence.
It’s the kind of ad that makes you want to try it yourself to see if what’s said in the commercial is true.