[Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
As the catchphrase goes, “When it comes to chocolate, it’s Meiji,” and Meiji is famous for its chocolate bars.
In addition to chocolate, they also make sweets like ice cream, as well as dairy products such as yogurt, and even protein products like SAVAS.
In this article, we’ll showcase a roundup of Meiji’s commercials.
Don’t miss the ads for their irresistibly snackable chocolates and their body-friendly dairy products.
Be sure to watch while keeping an eye on the popular cast members, including Yui Aragaki and Kento Kaku.
- Meiji’s commercial song. A popular jingle.
- You've definitely heard it before! The song from the chocolate commercial
- Compilation of candy commercials: from the latest to nostalgic ones
- Fujiya commercials. Introducing ads for familiar products like Milky and Look.
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- Kellogg’s commercials: A compilation of cereal and protein bar ads.
- A compilation of Unicharm commercials. A roundup of commercials for diapers and sanitary products.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
- Compilation of commercials featuring Yui Aragaki: from the latest ads to her classic staples
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
[Chocolate is…] Meiji commercials. A collection of commercials for snacks, ice cream, and dairy products (21–30)
Meiji Raw: “Nice to meet you” Version / “Please remember us – Nationwide Release” Version / “A secret that can’t be called chocolate.”Yui Aragaki
This is a commercial that promotes Meiji’s new, out-of-the-ordinary chocolate—especially in its fresh form—through narration by Yui Aragaki.
Starting from the idea of imagining the first person in Japan to taste chocolate, it clearly expresses how this product differs from conventional chocolates.
By showing a richly satisfied expression when it’s tasted, it also conveys that the flavor offers a sense of comfort.
Including the line that it can’t even be called chocolate, the content emphasizes its novel, sensory experience.
Meiji Melody of Meiji #05 “Kocchi no Kento” VersionKent on this side
It’s a commercial that conveys the product’s history by showing various artists taking turns singing the song.
The performer is Kento Kocchi, who not only sings but also talks about milk chocolate.
The song carried on by these different artists is the familiar commercial jingle “Chocolate wa Meiji.” Its light, bouncing lyrical rhythm is striking, and combined with Kento Kocchi’s cheerful vocals, it gives a distinctly fun impression.
Meiji Probio Yogurt R-1 “Commuter Bus” VersionKento Kaku
This commercial depicts Kento Kaku reflecting on how managing his health feels especially challenging in winter, and conveys that R-1 helps support that management.
Because he’s speaking on a commuter bus—an environment that poses health risks—the seriousness of his concerns comes across more strongly.
The ad then introduces the effects of R-1 and calls on viewers to start managing their health with what they can do.
Meiji Delicious Milk Coffee “Now on sale in 450 ml” EditionAya Ueto
This is a commercial introducing Oishii Milk Coffee, the newest addition to the Meiji Oishii series.
When Aya Ueto takes a sip, she exclaims, “This deliciousness is just unfair!”—astonished by the taste.
Her smile conveys just how good it is, building up our anticipation.
Meiji Dual Skincare Yogurt “Post-Bath Girl” VersionAya Ueto
This is a commercial in which Aya Ueto empathizes with the concerns women have after getting out of the bath and recommends Meiji W Skincare Yogurt as a solution.
It also addresses doubts about how yogurt can help with skincare, clearly explaining the mechanism behind its effects.
The ad highlights that it supports the skin’s ability to retain moisture, leading to healthy hydration.
With her smiling and speaking directly to the viewer, it also conveys a sense of reassurance.
Meiji “Delicious?” VersionAya Ueto
Aya Ueto is shown in the middle of making a sign, and when you look at her hands, you can see she has written up to “Meiji Oishii.” A man passing by says, “Is it Oishii Gyunyu (Delicious Milk)?” but that’s incorrect.
The text Ueto continues to write is “Oishii Fresh Cream.” True to the product’s name, the ad emphasizes how delicious it is, and it likely made many people think, “Maybe I should buy it.”
Meiji Hohoemi “Good things at the start.” Edition
Presented as a monologue by a pregnant woman, this is a commercial for Hohoemi baby formula.
As she prepares to welcome her baby—getting things like onesies and a bed ready—she chooses Hohoemi as her first formula.
The calm atmosphere and pure impression of the commercial leave a very favorable impression.