[Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
As the catchphrase goes, “When it comes to chocolate, it’s Meiji,” and Meiji is famous for its chocolate bars.
In addition to chocolate, they also make sweets like ice cream, as well as dairy products such as yogurt, and even protein products like SAVAS.
In this article, we’ll showcase a roundup of Meiji’s commercials.
Don’t miss the ads for their irresistibly snackable chocolates and their body-friendly dairy products.
Be sure to watch while keeping an eye on the popular cast members, including Yui Aragaki and Kento Kaku.
- Meiji’s commercial song. A popular jingle.
- You've definitely heard it before! The song from the chocolate commercial
- Compilation of candy commercials: from the latest to nostalgic ones
- Fujiya commercials. Introducing ads for familiar products like Milky and Look.
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- Kellogg’s commercials: A compilation of cereal and protein bar ads.
- A compilation of Unicharm commercials. A roundup of commercials for diapers and sanitary products.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
- Compilation of commercials featuring Yui Aragaki: from the latest ads to her classic staples
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
[Chocolate is…] Meiji commercials. A collection of commercials for snacks, ice cream, and dairy products (21–30)
Meiji Probio Yogurt R-1 “Waiting Room” versionYukie Nakama, Yuno Nagao
Set in a hospital waiting room, this commercial portrays relatable, everyday moments everyone can identify with.
Yukie Nakama and Yuno Nagao head to the hospital in the morning, only to find the waiting area packed.
Many viewers likely thought, “I know that feeling!” as the two talk about wanting to avoid crowds—especially during a season when managing one’s health is already difficult.
That’s where R-1 is introduced as a support for staying healthy.
The tagline, which says many doctors recommend it for health management, conveys a strong sense of trust.
Melody of Meiji: Episode #03 “TOSHI-LOW”TOSHI-LOW
This is the third installment of a project where various artists sing “Chocolate wa Meiji,” a commercial jingle that has long been loved for Meiji chocolate.
This time, the featured performer is TOSHI-LOW, the vocalist of the rock band BRAHMAN.
After sharing memories of chocolate from his childhood, he sings “Chocolate wa Meiji.” His warm, resonant voice is striking—it’s the kind that makes you want to keep listening.
It showcases a different charm from when he sings with the band.
Meiji Meltykiss “Appreciation” version / “Cold Day” version / “Matcha” version
This commercial gently promotes Meiji’s Meltykiss, a winter seasonal product.
It speaks to the viewer with a focus on its tender melt-in-the-mouth texture, expressing how that sensation connects to everyday appreciation and warmth of the heart.
In addition to the classic flavors, it also introduces a matcha variety, clearly building anticipation for its melt and taste.
Meiji Probio Yogurt R-1: Mr. R “Autumn Nap” Version
This is a collaboration commercial with Meiji’s long-beloved snack, Karl.
The ad is animated in a way that could easily be mistaken for a Karl commercial, featuring “Uncle R” instead of “Uncle Karl,” and even using a parody version of the song from the Karl commercials as its background music.
It’s an adorable ad that makes you want to watch it over and over.
Meiji #NEWOKASHIPROJECT meiji♡FRUITS ZIPPER “Let’s Enjoy Christmas Again and Again” VersionFRUITS ZIPPER
This commercial showcases FRUITS ZIPPER as they prepare for Christmas, highlighting Meiji’s commitment to supporting a sense of excitement.
By decorating sweets with Meiji snacks, it colorfully conveys that feeling of anticipation.
The song that further brings out the cuteness and happy atmosphere depicted in the footage is FRUITS ZIPPER’s “The World Begins With You.” Its sound carries a somewhat dreamy quality, and paired with the light, airy vocals, it amplifies the sense of charm.
Meiji Bulgaria Yogurt “I Didn’t Know” Version
This commercial introduces the history behind the classic phrase that plays at the end of the ad and emphasizes how long it has been beloved.
When the signature phrase first appeared, there was also a song that came before it, conveying how Meiji Bulgaria Yogurt should be enjoyed.
The characters styled with a Bulgarian motif and the song’s atmosphere are striking, expressing an uplifting sense that there are many different ways to enjoy it.
The continued use of this phrase over many years also conveys a respect for the original intent.
Meiji Yogurt R-1 “Surely Tomorrow” Version
This commercial gently conveys the idea that making a habit of drinking Meiji R-1 leads to better health tomorrow.
It shows various people—those working hard, families spending time together—drinking R-1 and smiling as they go about their daily lives.
To highlight the warmth portrayed in these scenes, the characters sing the song “Niji.” The song depicts the simple happiness found in everyday life and conveys a positive feeling of enjoying each day.