SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
SoftBank commercials are popular for their various series, starting with the Shirato Family, featuring the white dog father as the mascot.
The star-studded casts—popular actors, athletes, and comedians—always become a hot topic.
The music used also draws attention: in addition to classic pieces commonly heard in commercials and popular Western songs, tracks by well-known Japanese artists are featured as well.
In this article, we’ll introduce the songs used in SoftBank’s commercials.
If there’s a tune you heard in a CM and want to know the title or who sings it, be sure to check it out!
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SoftBank’s commercial songs: a roundup from timeless classics to trending hits (21–30)
Main Theme of the Film ‘Mélodie en sous-sol’ (Any Number Can Win)Michel Magne


This piece is famous as the main theme of the 1963 French film “Any Number Can Win” (a.k.a.
“Mélodie en sous-sol”).
If you’re of a certain generation, you might also know it from the Honda Prelude.
SoftBank used it in their “SPY Infiltration” commercial featuring Hidetoshi Nishijima, Taiga Nakano, and others.
Disguised as delivery workers, they sneak in to uncover the secret behind the Shirato family’s happiness (with Aya Ueto and co.), but it’s totally obvious and hilariously comedic.
The melody builds as if the real action is just about to begin, perfectly matching the fun vibe of the commercial.
First Lovenaniwa danshi

The “Merihari Unlimited: ‘Congratulations!’” version features Naniwa Danshi’s ‘Ubu Love.’ Released in 2021 as their debut single, the song has also been used in other commercials and as the theme for the drama ‘My Love Mix-Up!’ As the title suggests, it’s a sweet-and-sour love song that portrays the flustered feelings of a first, innocent romance.
It’s a cute track that will make you want to fall in love just by listening—sure to make your heart skip a beat!
What Do You Mean?Justin Bieber


In the SoftBank commercial featuring popular Canadian musician Justin Bieber, his song “What Do You Mean?” is used.
Released both as an album track and as a single, the song gained popularity thanks to the commercial’s impact and its catchy lyrics.
It expresses a man’s true feelings toward a woman whose opinions change constantly and whose words don’t always match her true intentions—asking, “What do you mean?” and “What am I supposed to do?” It’s a song that many men can relate to on a deep level!
In the Morning of DeterminationAqua Timez


The video focuses on a woman who has been involved with basketball since she was little, portraying the effort she has steadily built up.
As she keeps working hard, the number of shots she takes increases, expressing the idea that her efforts will eventually lead to results.
The song that further emphasizes the powerful scenes of perseverance depicted in the video is Aqua Timez’s “Ketsui no Asa ni.” Its band sound, carried by a gentle rhythm, is striking and conveys both strength and tenderness.
Dance of the Reed Flutes (from The Nutcracker)Howaito Ōkesutora


The lively classical piece often heard in SoftBank’s Shirato Family commercials is one many people have probably listened to at least once.
The piece is “Dance of the Reed Flutes” from The Nutcracker, composed by the Russian composer Tchaikovsky.
Written as ballet music, it’s considered one of Tchaikovsky’s three great ballets.
Its brisk, slightly comical melody is a perfect match for the skit-like back-and-forth of the Shirato Family.
You could even say this piece is what further heightens the fun atmosphere of the commercials!
RawhideFrankie Laine


Rawhide, with its exuberant vocals and addictive refrain, is a song by American singer Frankie Laine that served as the theme for the TV Western Rawhide, which ran for 11 years from 1955 to 1966.
A parody version was used in the Xiaomi 12T Pro commercial “Kami Juuden Tōjō” featuring Ryo Yoshizawa and Hana Sugisaki, giving it a distinctly surreal vibe.
It might resonate with that feeling of wanting your phone to finish charging as soon as possible.
Just like the original, its powerful energy and rhythm are so fun that you’ll find yourself wanting to sing along.
NAI・NAI 16Shibugakitai


An announcement has been made for the “Smartphone Debut Festival,” which supports students making their first smartphone debut.
In keeping with the festival’s name in Japanese, the commercial cleverly emphasizes the syllable “sai,” making for a humorous and memorable touch.
It’s hard to look away from the wild, high-impact scenes—like Takashi Sorimachi riding a rhinoceros and bursting through a house wall.
The background music is a parody of Shibugakitai’s signature song “NAI NAI 16.”


