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SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!

SoftBank commercials are popular for their various series, starting with the Shirato Family, featuring the white dog father as the mascot.

The star-studded casts—popular actors, athletes, and comedians—always become a hot topic.

The music used also draws attention: in addition to classic pieces commonly heard in commercials and popular Western songs, tracks by well-known Japanese artists are featured as well.

In this article, we’ll introduce the songs used in SoftBank’s commercials.

If there’s a tune you heard in a CM and want to know the title or who sings it, be sure to check it out!

SoftBank commercial songs: a roundup from timeless classics to buzzworthy hits! (41–50)

SoftBank Shirato Family 'Don't Be Tied Down' Version

WE DOikimonogakari

Ikimono-gakari “WE DO” Music Video -Short Ver.-
WE DOikimonogakari

“WE DO,” the song that played in the Shirato Family “Don’t Be Tied Down” SoftBank commercial, was Ikimono-gakari’s first single after regrouping, released in 2019.

SoftBank ads are known for their warm, comedic worlds, but this track is crafted as a grounded rock tune that feels like it’s ready to move forward.

The simple title also feels so quintessentially Ikimono-gakari, and I think it’s perfect for when you need a boost of energy.

That upbeat, positive vibe—like in “HELLO WORLD!”—is absolutely irresistible!

CelebrationKool and The Gang

Kool & the Gang is an American band that, starting with “Celebration,” produced numerous hit songs in the 1980s.

This track topped the U.S.

Billboard chart for two consecutive weeks in 1981.

It was used in a SoftBank commercial in 2007.

SoftBank TV commercial 2009

The Loco-MotionGrand Funk Railroad

The SoftBank commercial featuring the five members of SMAP walking glamorously while dancing leaves a strong impression.

The song they dance to in this ad is “The Loco-Motion” by the American hard rock band Grand Funk Railroad.

Originally a number by American singer Little Eva, the track—featured on the album “Shinin’ On”—was covered in a hard rock style, which is the version used in the SoftBank commercial.

Combined with the vibe of the ad, the melody feels so fun that you can’t help but want to start dancing just like SMAP!

SoftBank NiziU LAB Presented by 5G LAB: “Let’s Enjoy NiziU to the Fullest”

Poppin’ Shakin’NiziU

NiziU(니쥬) 2nd Single 『Poppin’ Shakin’』 MV
Poppin’ Shakin’NiziU

This is the song used in a commercial introducing NiziU LAB, where you can enjoy AR and VR with the hugely popular NiziU.

It’s the kind of track you want to play when you need a boost, filled with positive words about happy moments and lucky happenings.

Compared to lyrics that are entirely in Japanese, a song that blends English and Japanese in equal parts somehow feels more stylish and pop.

Even if you’re feeling down or going through something tough, this song will lift your spirits!

SoftBank “iPhone 12 Pro Debut (Part 1)”

Party Startersarashi

ARASHI – Party Starters [Official Music Video]
Party Startersarashi

In the SoftBank iPhone commercial featuring members of Arashi, the song used is also Arashi’s “Party Starters.” Written by American songwriters and a mystery novelist, the track’s lyrics are mostly in English.

As a song that seems aimed at the global stage just before Arashi’s hiatus, it makes their post-hiatus activities even more exciting to look forward to! The rap section written by member Sho Sakurai also blends seamlessly with the rest of the lyrics.

With Arashi’s signature pop vibe, just listening to it fills you with energy!

SoftBank Music Project “Smartphone Boat” Version

smartphone boatIshikawa Sayuri

[Sayuri Ishikawa] The first music video made from existing karaoke footage: “Smartphone Boat”
smartphone boatIshikawa Sayuri

Studying on a smartphone—people who aren’t familiar with it might indeed be surprised.

This is SoftBank’s commercial “Smartphone Boat.” The CM song is sung by the legendary enka singer Sayuri Ishikawa.

As the title suggests, it’s an original song themed around smartphones.

The official music video has also been released, so if you’re curious about the full version, please check it out.

SoftBank 5G LOVE “V6 5G LOVE!” Version

blueV6

V6 / blue short Ver.【from 5G LAB】
blueV6

V6’s “blue,” which is featured as the theme song for the “5G LAB” commercial, is included on their 2021 album STEP.

It’s a refreshing EDM-style track that aligns with the cutting-edge image of 5G and conveys a sense of momentum, as if launching into the future.

“blue” was produced by member Hiroshi Nagano, with lyrics by Ryohei Yamamoto, who has worked on many songs for Kis-My-Ft2 and NEWS.

Based on the “5G LAB” concept, it carries the vibe of a supportive gift from V6 that gives you a push forward.

It also matches V6’s signature smart style—so nice! V6, at their peak in the present tense, are truly cool! Don’t miss the VR DANCE LIVE and the “oshi camera,” either.