SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
SoftBank commercials are popular for their various series, starting with the Shirato Family, featuring the white dog father as the mascot.
The star-studded casts—popular actors, athletes, and comedians—always become a hot topic.
The music used also draws attention: in addition to classic pieces commonly heard in commercials and popular Western songs, tracks by well-known Japanese artists are featured as well.
In this article, we’ll introduce the songs used in SoftBank’s commercials.
If there’s a tune you heard in a CM and want to know the title or who sings it, be sure to check it out!
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SoftBank commercial songs: a roundup from timeless classics to buzzworthy hits! (41–50)
The Loco-MotionGrand Funk Railroad
The SoftBank commercial featuring the five members of SMAP walking glamorously while dancing leaves a strong impression.
The song they dance to in this ad is “The Loco-Motion” by the American hard rock band Grand Funk Railroad.
Originally a number by American singer Little Eva, the track—featured on the album “Shinin’ On”—was covered in a hard rock style, which is the version used in the SoftBank commercial.
Combined with the vibe of the ad, the melody feels so fun that you can’t help but want to start dancing just like SMAP!
SoftBank commercial songs: a roundup from classics to buzzworthy hits! (51–60)
Soul Bossa NovaQuincy Jones
This is a promotional commercial for the PayPay Scratch Lottery, which every SoftBank user is guaranteed to win.
Playing on the scratch theme, Masahiro Nakai appears as “Paytoku” in the role of a DJ, and the Dad humorously chimes in with, “Not that kind of scratch!!” In the latter half of the commercial, the familiar BGM, Quincy Jones’s ‘Soul Bossa Nova,’ plays.
Light ‘em UpRobin Loxley, Grayson Voltaire & Emanuel Vo Williams
This is the song from the commercial that became a hot topic for featuring professional basketball player Rui Hachimura.
It’s a work by hip-hop artist Vo Williams, who has also produced theme songs for the NBA, with Robin Loxley—who is also active in the art scene—featured on the track.
The energetic, heavyweight sound is insanely cool! The lyrics, packed with high-impact, aggressive messaging, are another big draw.
With this fiery production, it’s a perfect fit for a basketball-themed commercial!
GALAXYRIP SLYME
This is a SoftBank commercial introducing the Galaxy Z Fold7.
A giant Galaxy Z Fold7 appears, and there’s a striking scene where Ryota Bando steps inside its screen, along with the familiar “Father Dog” from the commercials playing a game—memorable visuals abound.
It’s a slightly unconventional way of presenting the product, but it likely piqued many viewers’ interest in the new device.
The background music is another highlight: a parody version of RIP SLYME’s “GALAXY,” chosen to match the product name.
For those who listened to the song in real time in the 2000s, the unexpected reunion with a nostalgic tune must have been thrilling.
WE DOikimonogakari
“WE DO,” the song that played in the Shirato Family “Don’t Be Tied Down” SoftBank commercial, was Ikimono-gakari’s first single after regrouping, released in 2019.
SoftBank ads are known for their warm, comedic worlds, but this track is crafted as a grounded rock tune that feels like it’s ready to move forward.
The simple title also feels so quintessentially Ikimono-gakari, and I think it’s perfect for when you need a boost of energy.
That upbeat, positive vibe—like in “HELLO WORLD!”—is absolutely irresistible!
Soul Bossa NovaQuincy Jones
This commercial promotes the idea that with Paytoku, you can rack up points quickly when you shop using PayPay.
In addition to Masahiro Nakai, Hikaru Hikorohi appears in the “Apparel” version and Yoji Tanaka appears in the “Cake Shop” version, and both commercials feature humor-filled exchanges that are really entertaining.
The BGM is the classic “Soul Bossa Nova,” a masterpiece composed by Quincy Jones in 1962.
Poppin’ Shakin’NiziU
This is the song used in a commercial introducing NiziU LAB, where you can enjoy AR and VR with the hugely popular NiziU.
It’s the kind of track you want to play when you need a boost, filled with positive words about happy moments and lucky happenings.
Compared to lyrics that are entirely in Japanese, a song that blends English and Japanese in equal parts somehow feels more stylish and pop.
Even if you’re feeling down or going through something tough, this song will lift your spirits!