SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
SoftBank commercials are popular for their various series, starting with the Shirato Family, featuring the white dog father as the mascot.
The star-studded casts—popular actors, athletes, and comedians—always become a hot topic.
The music used also draws attention: in addition to classic pieces commonly heard in commercials and popular Western songs, tracks by well-known Japanese artists are featured as well.
In this article, we’ll introduce the songs used in SoftBank’s commercials.
If there’s a tune you heard in a CM and want to know the title or who sings it, be sure to check it out!
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SoftBank’s commercial songs: a roundup from timeless classics to trending hits (21–30)
YosakuBiSH
Broadcast from December 2022, this song “Yosaku” likely caught the attention of many listeners the moment they heard it.
It’s a track by the group BiSH, who captivate listeners with a style unbound by conventional ideas and high musicality.
The song was featured in the commercial for PayPay Card Gold, the “Ten Ten Three” version, which starred the familiar Shiroto family including Aya Ueto, as well as Hidetoshi Nishijima in a spy role.
Its distinctive atmosphere and addictive quality really draw you in.
It’s an arrangement of the classic hit by Saburo Kitajima, a giant in the enka world, and with the uniquely SoftBank-like vibe of the commercial, it sings about money-saving promotions related to PayPay Points.
Dance of the Reed Flutes (from The Nutcracker)Pyotr Tchaikovsky
This commercial features Aya Ueto and the other SoftBank image characters, portraying the everyday life of the Shirato family while also conveying how SoftBank’s services support daily living.
Through scenes like settling the bill at a restaurant and sending a Mother’s Day gift, it promotes the fact that you can earn points with PayPay.
With a comedic touch—such as the father walking away from the register or being teased for buying a present with points—it depicts cheerful days enhanced by using points.
The music that highlights the relaxed atmosphere of these everyday scenes is “Dance of the Reed Pipes” from Tchaikovsky’s The Nutcracker.
Its structure features high flute lines gently supported by strings, and the buoyant flute performance creates a light, airy feel.
SoftBank commercial songs: A roundup from timeless classics to buzzworthy hits! (31–40)
LemonYonezu Kenshi
Kenshi Yonezu’s “Lemon” was such a massive hit that it feels like there isn’t anyone who doesn’t know it.
It’s become one of his signature songs.
Released in 2018 as his eighth single, it was written as the theme song for the drama “Unnatural,” starring Satomi Ishihara, and quickly became a hot topic.
As a love song—and also as a song that brings to mind someone who is no longer here—its heartrending lyrics have moved many people and will continue to do so for years to come.
We ain’t got no gigs — [Hit Song of the Giga Nation]Junichi Okada, Tao Tsuchiya, Mai Shiraishi, Takumi Kitamura
A representative song by Ikuzo Yoshi, famous as the originator of Japanese rap, is “Ora Tokyo sa Igu da.” With a melody line that sticks in your head after a single listen and lyrics brimming with humor, it’s a work that’s captivating no matter how you slice it.
SoftBank made a commercial that turns “Ora Tokyo sa Igu da” into a parody song.
This version, which sings about data limits, also has a fun, entertaining finish.
Its energy is overwhelming.
And perhaps because of that familiar melody, even though the lyrics are different, it feels like a song we’ve known for ages.
Let’s become a familyFukuyama Masaharu
This commercial introducing SoftBank’s AI initiatives features Masaharu Fukuyama and his AI partner, AI Mashaharu.
As Fukuyama marvels at the capabilities of SoftBank’s AI, AI Mashaharu walks him through the company’s AI business.
Learning that SoftBank’s AI is being utilized across a variety of fields—and is becoming a partner in solving social challenges—Fukuyama is even more impressed, and the commercial concludes with that scene.
youth↑THE HIGH-LOWS↓
Featuring the white dog father along with a star-studded cast including Kento Kaku and Junichi Okada, SoftBank’s commercial “Seishun Houdai: School Trip” also stars Yua Shinkawa as the bus tour guide.
The CM song is the quintessential youth anthem, THE HIGH-LOWS’ “Seishun.” Released in 2000 as the band’s 14th single, the track became a hit as the theme song for the drama “Legendary Teacher,” starring Hitoshi Matsumoto of Downtown and Masahiro Nakai.
From Romeo and Juliet: “From the Montague family and the Capulet family”Howaito Ōkesutora
This is the song used in the “Daughter” episode of the SoftBank Mobile commercial series featuring the Father Dog and his family.
The original is a classical piece composed by the Russian composer Sergei Prokofiev in the 1930s.
“The Montagues and the Capulets” is the first movement of the Suite No.
2 from Romeo and Juliet.
Its solemn sound is striking, and Suite No.
2 is the most frequently performed and beloved in concert settings.