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Spring Song Roundup of TV and Web Commercial Tie-ins

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
A Vocaloid producer who is also a music writerAraki Jakkan
I’ve worked in a variety of roles—regardless of pro or amateur settings—including live event PA, cameraman for video and photography, restaurant staff, and logistics center staff. I now spend my days as a part-time writer. I’ve contributed to music and manga websites with feature/review articles, and wrote the liner notes included as a bonus for 1st PLACE Inc.’s “IA SUPER BEST.” As for my music background, I started playing guitar in junior high and focused on band activities during my school years. For over 15 years since then, up to the present, I’ve continued releasing original tracks as a Vocaloid producer. My areas of expertise are Japanese rock, Vocaloid, and manga.

When you hear “spring songs,” what kind of tracks come to mind?

Songs about cherry blossoms, graduation tunes that portray departures and farewells, and even songs that evoke the start of a new life—there are so many that pop into your head, right?

In this article, we’ll showcase, all at once, spring songs that have been used in TV and web commercials so far!

There are plenty of tracks that capture a fresh, spring-like vibe, so be sure to read to the end.

You just might find the song you’ve been looking for.

[TV/Web] Spring Song Tie-ins in Commercials (61–70)

Brand New DayYasuda Rei

Rei Yasuda 'Brand New Day (Short ver.)'

Rei Yasuda’s “Brand New Day” transforms an anxiety-filled spring into a bright, positive mood.

Released in 2014, the song was featured in a nissen commercial.

Listening to it makes you excited and wonder what kind of wonderful future awaits you.

It feels like an encouraging message to keep moving forward—even with anxiety or setbacks—so you can watch yourself become more and more amazing.

It gently gives a supportive push to anyone starting fresh this spring.

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NTT Docomo Youth Discount: 'Right in the Middle of Youth – Start' Edition

SapiensHoshino Gen

Gen Hoshino’s new song “Sapiens” released early! New installment of the “Hoshi Pro” commercial series starring Minami Hamabe and others is out.

SapiensHoshino Gen

This song, with its light melody and profound lyrics, heralds the start of spring and resonates deeply with the heart.

It was included on the album “POP VIRUS” and released in December 2018.

Chosen for NTT Docomo’s student discount commercial, the track skillfully captures the complexity of human emotions, contrasting machines and humans while portraying the act of moving forward despite mistakes.

Featuring Ujico*/Snail’s House, it also boasts a contemporary sound.

Recommended for those beginning a new chapter in life or looking to reflect on themselves.

Listen to it in the spring sunshine, and it will surely lift your spirits.

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vogueHamasaki Ayumi

Ayumi Hamasaki / vogue (Short Ver.)

vogueHamasaki Ayumi

Released in 2000 as Ayumi Hamasaki’s 14th single.

It peaked at No.

3 on the Oricon Weekly Singles Chart and became a hit, selling over 760,000 copies in total.

In live performances, it is often staged with cherry blossom–inspired imagery.

It was used as the theme song for KOSÉ’s “VISEE” commercial.

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Harusaki KobeniYano Akiko

Harusaki Kobeni

Harusaki KobeniYano Akiko

This song was created by an all-star team: lyrics by copywriter Shigesato Itoi and arrangement by six members of Yellow Magic Orchestra’s touring band.

Throughout, the track is characterized by a strong techno feel.

The lyrics, which incorporate onomatopoeia by Itoi, are part of its appeal, and together with Akiko Yano’s vocals, they create a certain sense of comfort.

The vocals, the sound, and the lyrics—every element that makes up the piece is outstanding, resulting in a memorable classic that lingers in the ear.

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Nude LipsTakaumi Chika

Lips Nude - Chika Takami

Nude LipsTakaumi Chika

A major hit by Chika Takami, written and composed by EPO.

There’s an anecdote that the French line in the lyrics—something like “Won’t you join me tonight?”—ran afoul of the moral standards of the time, and she ultimately wasn’t allowed to sing it on NHK.

The song also incorporates Chinese, showcasing EPO’s playful spirit throughout.

The track itself has a very cheerful vibe and could be called quintessential Showa-era kayōkyoku.

It beautifully captures the feeling of a new romance in spring, and I think its worldbuilding will really move you.

Highly recommended for karaoke, too!

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