Spring Song Roundup of TV and Web Commercial Tie-ins
When you hear “spring songs,” what kind of tracks come to mind?
Songs about cherry blossoms, graduation tunes that portray departures and farewells, and even songs that evoke the start of a new life—there are so many that pop into your head, right?
In this article, we’ll showcase, all at once, spring songs that have been used in TV and web commercials so far!
There are plenty of tracks that capture a fresh, spring-like vibe, so be sure to read to the end.
You just might find the song you’ve been looking for.
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[TV/Web] Compilation of Spring Song Tie-ins from Commercials (41–50)
When cherry-blossom hues danceNakajima Mika
You get pulled right in from the piano intro, don’t you? Mika Nakashima’s classic “Sakurairo Maukoro,” released in 2005, was featured in a Kampo Life Insurance commercial.
It’s one of those songs that makes you feel glad to be Japanese, and I bet some people find it nostalgic.
The lyrics, provided by singer-songwriter Minako Kawae, beautifully depict the four seasons, and Mika Nakashima’s emotive vocals express the subtle shifts of the heart—truly wonderful.
Although it wasn’t a major hit at the time since it had no tie-in, over the years the song’s beauty has gradually become more widely appreciated.
It’s a warm love ballad.
[TV/Web] Compilation of Spring Songs from Commercial Tie-ins (51–60)
SynchronicityNogizaka 46
Centered by Mai Shiraishi and winner of the 2019 Japan Record Award, this massive hit truly made you think, “Nogizaka is here!!” Nogizaka46 is known for transcending the conventional idol image and having many female fans—perhaps there are plenty of female Nogizaka fans around you, too.
As the title “Synchronicity” suggests, the song’s message that “people can understand each other” feels, in a broader sense, as if it’s mindful of world peace.
The choreography incorporates contemporary dance, making it a cool and wonderful track.
The music video, featuring the members in white dresses, is a must-watch even if you’re not a fan!
Sakura RoadKyūshūdan
Kyuuso’s track “Sakuramichi,” in which he reflects his life so far in the cherry blossoms that bloom every spring.
Released in 2009 as a double A-side single together with “Kumo no Ue no Kimi to,” the song was featured in a commercial for mu-mo, the avex trax music distribution site.
Cherry blossoms bloom at the same time every year, transcending eras, and they watch over my growth year after year.
Seeing those blossoms makes me feel like I can start again and do my best from here.
The song seems to teach us about the memories evoked through cherry blossoms, the power they give us, and the unique strength of cherry blossoms that can be felt precisely because it’s Japan.
My Favorite (My Favorite Things)toukyou shiokouji
When you think of the “Yes, let’s go to Kyoto” commercials, many people probably recall the jazz standard My Favorite Things.
The song, also featured in the musical and film The Sound of Music, has been covered by countless artists.
In the Spring: Dawn and Cherry Blossoms edition of the commercial, the eight-member musical band Tokyo Shiokouji performs the piece.
Rather than a straightforward jazz rendition, their unique sensibilities bring a modern, stylish sound to the arrangement.
Listening to it makes you feel as though you might encounter a different side of Kyoto.
Come, spring.Matsutōya Yumi
This song, Haru yo, Koi by Yumi Matsutoya, has been used in commercials such as Huis Ten Bosch and Suntory’s canned coffee BOSS.
Released in 1994 as Matsutoya’s 26th single, it is also known for being the theme song of an NHK morning drama series with the same title.
The song is often associated with the beauty of the Japanese language, and it’s essentially a song about spring—or rather, about yearning for spring.
Because of that, it carries a sense of coldness and loneliness, conveying the feeling of holding on and patiently waiting for spring to arrive.
SakurazakaFukuyama Masaharu
A signature song by Masaharu Fukuyama that was released in 2000 and became a massive hit.
In March 2017, it was used as the CM song for Asahi Super Dry’s “Spring that connects hearts.” The lyrics reflect his feelings from when he lived near Sakurazaka, and as a heartbreak song that overlaps with the fluttering feelings of spring and with cherry blossoms, it’s still often cited as a classic spring tune.
Yet when you listen to it, there’s also a soothing quality that gently calms the heart.
It seems like it would feel especially pleasant to hear it while basking in the soft spring sunlight.
Gazing up, the sky is blueHata Motohiro
Motohiro Hata’s “Aogeba Aozora” grabs you right from the start.
The song is included on Hata’s sixth album, Copernicus, released in 2019.
As the title evokes the traditional song “Aogeba Tōtoshi,” this track centers on the theme of graduation.
It features Hata’s signature vocals—refreshing yet emotionally stirring—and its lyrics pierce the heart, even for those not on the verge of graduating.
The beautiful melody is entrancing, and the expansive chorus is equally captivating.