Spring Song Roundup of TV and Web Commercial Tie-ins
When you hear “spring songs,” what kind of tracks come to mind?
Songs about cherry blossoms, graduation tunes that portray departures and farewells, and even songs that evoke the start of a new life—there are so many that pop into your head, right?
In this article, we’ll showcase, all at once, spring songs that have been used in TV and web commercials so far!
There are plenty of tracks that capture a fresh, spring-like vibe, so be sure to read to the end.
You just might find the song you’ve been looking for.
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[TV/Web] Compilation of spring songs from CM tie-ins (11–20)
the first strong spring windnishina
In radiko’s commercial “Sound connects the past and the future,” singer-songwriter Nishina’s song Haru Ichiban was featured.
Set to a gentle, soothing melody, it portrays scenes that evoke graduation and sings of feelings of love that went unspoken.
For those who’ve had similar experiences, the lyrics will likely resonate deeply, so please listen while reading along with the lyrics.
the first strong spring windyuzu
The Ito En “Oi Ocha” commercial titled “Fresh, First Wind of Spring,” featuring Kasumi Arimura, uses Yuzu’s version of the song “Haru Ichiban.” The song was originally released in 1976 by the three-woman group Candies.
Yuzu’s cover is included on their 2001 live album “Utajiki: Futari no Big (Egg) Show-hen.” Unlike Candies’ poppy and cute vibe, Yuzu’s arrangement turns it into a high-energy track filled with a passionate, masculine atmosphere.
Listening to Yuzu’s version might just speed up that rush of wanting to fall in love!
Waiting for springKANA-BOON
This commercial showcases athletes from the Fujitsu Group, highlighting a spirit of challenge that aligns with the Group’s philosophy.
The song “Haru wo Matte” by KANA-BOON is used as the BGM, emphasizing a fresh atmosphere and positive emotions.
With dynamic visuals, it straightforwardly conveys that these are outstanding athletes.
It also introduces sports-related systems developed by Fujitsu, giving a strong sense of the bond between the athletes and the company.
MemoriesNiziU
It’s a heartwarming message song that supports making youthful memories.
Performed by NiziU, it was just released in February 2024.
It’s also featured as the spring campaign commercial song for Universal Studios Japan.
The energetic melody and lyrics depicting encounters and farewells are especially striking, and the high-note ad-libs are truly lovely.
It’s perfect for looking back on memories with someone special while feeling the arrival of spring, and it’s sure to give courage to anyone starting a new chapter in life.
parabolaOfisharu Higedan Dism
This song, Parabola, was specially written as the theme for Asahi Soft Drinks’ Calpis Water commercial and released digitally in 2020.
It’s a fresh, crystal-clear track that’s quintessentially Higedan.
Perfect for people starting a new chapter or taking on something new, it packs a flutter of excitement and anticipation into its breezy sound—a message song for anyone ready to enjoy what’s ahead.
It also works perfectly as an anthem to cheer on those moving toward their dreams and goals.
Cherry Blossom Timeaiko
Aiko’s “Sakura no Toki” is marked by a melody that captures the warm air of spring.
The song was used in a commercial for Calpis Water.
It’s a sweet-and-sour number perfect for spring, expressing the desire to walk hand in hand with your crush along a path lined with blooming cherry blossoms.
Those “if we could date, I’d want to do this and that” hopes are feelings anyone in love can relate to, and Aiko voices them in a charming way.
It’s also fun to listen while imagining how you’d like to stroll down a cherry-blossom path with the person you admire.
[TV/Web] Compilation of Spring Song Tie-ins from Commercials (21–30)
Spring Dayaimyon
Although Aimyon is thought to have many fans among women of her generation, her melodies carry a certain nostalgia that actually earns her support from a wide range of age groups.
Her song Harunohi was also the theme song for the film Crayon Shin-chan: Honeymoon Hurricane ~The Lost Hiroshi~, so it’s well known among children too.
It’s said that the song links to the movie and portrays the romance era of Shin-chan’s parents, Hiroshi and Misae, and when you listen with that in mind, it really clicks.
It also hits hard as a straightforward love song.