[2026] Winter commercial song. The winter song that was playing in the commercial.
When you hear “winter commercial songs,” which tracks come to mind?
Recent hits, a cappella covers by popular actresses, or timeless classics that have been loved for years…
You probably have a variety of songs flash through your mind.
Among them, there may be a song that makes you wonder, “What’s that song called?”
In this article, we’ll introduce a whole range of winter commercial songs all at once!
From staple tracks used in classic winter ad series to more recent picks, you’re sure to find the song you’re looking for!
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[2026] Winter commercial songs. Winter songs that played in commercials (81–90)
White Marchsumika
For the 2018 winter staple commercial “JR SKISKI,” the campaign song selected was sumika’s “White March.” The commercial featured Kentaro Ito and Honoka Matsumoto.
The song is packed with an exhilarating feeling that makes you want to hit the slopes right away, all wrapped in sumika’s characteristically refreshing melody.
Just as footsteps appear when you walk across white snow, the lyrics express the desire to move forward while leaving your own clear footprints on the path of life.
Set to a marching rhythm, it’s a song that makes you want to stride ahead joyfully—both in life and on a ski trip.
powder snowRemioromen
Remioromen is a rock band that gained popularity for its free-ranging, wide musicality that didn’t stick to the traditional three-piece format.
Their major 7th single, “Konayuki,” used as an insert song in the TV drama One Litre of Tears, is widely known as the band’s signature track.
In recent years, it’s also been covered by actress Yuna Yanai for Morinaga Milk Industry’s “Mitsu to Yuki” commercial, and many people now recognize it as a classic winter song.
With its distinctive, memorable chorus melody, it’s a number that, true to its title, evokes wintry, snow-filled scenes.
Forever TogetherSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
The dance and vocal group Sandaime J SOUL BROTHERS from EXILE TRIBE captivates fans with their resonant vocals and catchy dance performances.
Their song “Forever Together,” included on their 4th album BLUE IMPACT, was featured as the commercial theme for Samantha Thavasa’s “Samantha × Kawaii × Art.” The crystalline, winter-inspired ensemble pairs perfectly with the cute CM starring Miranda Kerr.
It’s a stylish winter song with a refreshing melody that feels delightful.
366 daysKamisiraishi Moka, Shiraishi Sei
Moka Kamishiraishi has covered HY’s beloved classic “366 Days,” which is also very popular as a winter song.
Izumi Nakasone, who sings the original, is known for her powerful vocals, but Kamishiraishi holds her own with a cover that reflects her own style.
Nakasone’s singing is strong and passionate, while Kamishiraishi’s has a gentle, pure aura—both are incredibly appealing in their own ways.
“366 Days” is a timeless masterpiece, and it gained renewed attention thanks to the commercial featuring her cover.
stay with meKōda Kumi
Released as Kumi Koda’s 42nd single, it was featured as the theme song for au’s “LISMO” commercial.
The lyrics portray a woman walking through a city sparkling with illuminations, longing to return to the past as she thinks of the lover she’s been separated from.
It’s a wistful winter ballad.
Play A Love SongUtada Hikaru
This Suntory Minami Alps Sparkling commercial features Hikaru Utada gleefully playing in a pure white snowy landscape.
The CM song is Hikaru Utada’s “Play A Love Song.” Although the scenery in the commercial looks freezing, the way she frolics and the brisk rhythm of the song convey a sense of fun.
It’s said that filming began when only part of the song had been completed, but being on location in the bitter cold and contemplating the end of winter helped bring the track to completion.
It suggests that even during a cold, tough winter, thinking about the warm, uplifting spring ahead can make everything feel okay.
[2026] Winter commercial songs: Winter songs that were played in commercials (91–100)
PromiseHirose Kōmi
Kohmi Hirose is a singer-songwriter known for winter classics like “Romance no Kamisama,” “Shiawase o Tsukamitai,” and “Gelände ga Tokeru Hodo Koi Shitai.” Her song “promise,” which was also used in an Alpen commercial, is notable for its memorable guitar intro.
In that distinctive opening, a bandoneon—an instrument that produces an accordion-like sound—is also used, giving it a very oriental vibe.
Hirose’s vocal style, with its subtle pitch fluctuations, is irresistibly catchy and makes you want to hum along naturally!
