[2026] Winter commercial song. The winter song that was playing in the commercial.
When you hear “winter commercial songs,” which tracks come to mind?
Recent hits, a cappella covers by popular actresses, or timeless classics that have been loved for years…
You probably have a variety of songs flash through your mind.
Among them, there may be a song that makes you wonder, “What’s that song called?”
In this article, we’ll introduce a whole range of winter commercial songs all at once!
From staple tracks used in classic winter ad series to more recent picks, you’re sure to find the song you’re looking for!
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[2026] Winter commercial songs. Winter songs that played in commercials (1–10)
MeltWurtS
The JR SKISKI commercials are always attention-grabbing, bringing a fresh breeze to each era.
In the past they featured ZOO’s “Choo Choo TRAIN” and globe’s “DEPARTURES,” and more recently fresh artists like sumika and Macaroni Enpitsu have provided the songs.
The new CM, “Take Back Winter,” features WurtS’s “Melt.” Notably, the lyrics leave only sketched outlines and entrust the rest to the listener’s free interpretation.
The TV commercial starring actress Sara Minami presents a fresh direction, with Minami looking like she’s genuinely having fun.
Just like this CM, we hope everyone around the world can feel happy this winter!
winterlustLaura day romance
Laura day romance’s “winterlust” was chosen as the JR SKISKI commercial song for 2025–2026.
Laura day romance is a three-piece band formed in 2017.
They released this track in January 2026.
The lyrics, which overlay feelings of love onto the deeply snow-covered winter scenery, are striking.
The unhurried tempo and slightly languid female vocals are soothing, making it a song you’ll want to listen to slowly and on repeat.
hugiri
JR SKISKI’s classic winter commercial features Hiyori Sakurada for the 2023–2024 season.
She goes snowboarding with friends, but among them is her ex-boyfriend, and although things are a bit awkward, there’s a calm atmosphere between the two.
Three versions of the ad were produced, and viewers can’t help but feel a flutter of excitement wondering whether they’ll get back together or not.
JR SKISKI commercials are also known for their music, and this time the song is iri’s “hug.” It’s a piece about cherished memories from the past, arranged as a ballad that highlights iri’s rich, warm vocals.
The track pairs perfectly with the story and the snow-swept slopes featured in the commercial.
[2026] Winter commercial songs. Winter songs that played in commercials (11–20)
Winter kissAragaki Yui
When it comes to winter commercial songs, many people probably think of the Meltykiss commercials.
Meltykiss is a winter-only chocolate sold by Meiji, a classic product that’s hugely popular every year.
It has been on the market since 1992, and while various winter songs were tied in at first, since 2011 the commercials have featured an original song called “Fuyu no kiss” sung by Yui Aragaki.
It’s a simple, unpretentious tune, yet a charming song that evokes the beautiful atmosphere of winter.
When you wish upon a star
This is the Afternoon Tea commercial “Snowman’s Dream,” featuring Ren Meguro in the role of a snowman.
When a girl hands the snowman a warm milk tea, he tastes it—confused by the new experience at first—and then relaxes with a relieved expression.
The heartwarming CM uses “When You Wish Upon a Star,” known in Japanese as “Hoshi ni Negai wo.” A mellow, gentle arrangement plays that suits a quiet winter night, creating a soothing feeling as you listen.
Jingle Bells
From the McCafé Frappe commercial series featuring Suzu Hirose and Tomohisa Yamashita, this is the “McDonald’s Strawberry Frappe” edition.
Set in a city awash with Christmas colors, the contrast is amusing: Hirose helps a Santa who’s gotten stuck in a chimney, while Yamashita casually enjoys his frappe.
The BGM is an original parody of “Jingle Bells,” and the casually phrased lyrics—like “I wanna drink McDonald’s strawberry frappe right now”—leave a strong impression, giving the spot an extra poppy feel.
All Alone on ChristmasDarlene Love
“CHANEL is a celebration” features three women wearing CHANEL watches and jewelry.
This commercial aired during the 2024 holiday season and includes a snowfall-like effect.
The Christmas-themed CM uses Darlene Love’s 1992 release “All Alone on Christmas.” Also featured in the film Home Alone 2, the song captivates with its sparkling, quintessentially Christmas sound and Darlene Love’s powerful vocals.