[2026] Winter commercial song. The winter song that was playing in the commercial.
When you hear “winter commercial songs,” which tracks come to mind?
Recent hits, a cappella covers by popular actresses, or timeless classics that have been loved for years…
You probably have a variety of songs flash through your mind.
Among them, there may be a song that makes you wonder, “What’s that song called?”
In this article, we’ll introduce a whole range of winter commercial songs all at once!
From staple tracks used in classic winter ad series to more recent picks, you’re sure to find the song you’re looking for!
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[2026] Winter commercial songs: Winter songs that were played in commercials (91–100)
stay with meKōda Kumi
Released as Kumi Koda’s 42nd single, it was featured as the theme song for au’s “LISMO” commercial.
The lyrics portray a woman walking through a city sparkling with illuminations, longing to return to the past as she thinks of the lover she’s been separated from.
It’s a wistful winter ballad.
PromiseHirose Kōmi
Kohmi Hirose is a singer-songwriter known for winter classics like “Romance no Kamisama,” “Shiawase o Tsukamitai,” and “Gelände ga Tokeru Hodo Koi Shitai.” Her song “promise,” which was also used in an Alpen commercial, is notable for its memorable guitar intro.
In that distinctive opening, a bandoneon—an instrument that produces an accordion-like sound—is also used, giving it a very oriental vibe.
Hirose’s vocal style, with its subtle pitch fluctuations, is irresistibly catchy and makes you want to hum along naturally!
[2026] Winter commercial songs. Winter songs that played in commercials (101–110)
On the way home in midwinterHirose Kōmi
The early-1997 Alpen commercial song.
For the past three years there had been only one song spanning late December to early January, but this year there were two—one before and one after.
It was released in January 1997.
The commercial featured Haruhiko Kato and Yuko Masuda (the same as the previous one), but unlike the previous ballad, this was an up-tempo track.
It peaked at No.
10 on the Oricon weekly chart, with total sales of 215,000 copies.
I don’t want to get out of my futon.Uchikubi Gokumon Doukoukai
Sairi Ito, too cold to get out from under the covers, bundles up and heads out into the city.
Every move she makes is irresistibly cute from start to finish.
The McDonald’s “Melty Hot Pie” shown at the end is a great touch, and I bet everyone will crave a hot pie after watching this commercial.
The background music is “I Don’t Want to Get Out of the Futon” by Uchikubi Gokumon Doukoukai.
It’s a song that links the super-relatable feeling of not being able to leave your warm bed because it’s cold; even just reading the lyrics is amusing.
Uchikubi Gokumon Doukoukai always comes up with fun concepts for their songs, and this track—like it was made just for this commercial—is ridiculously entertaining too!
Nagisa HotelKuwata Keisuke
Nagisa Hotel is a pop song that sings about sweet moments with someone you have feelings for.
It’s a solo track by Keisuke Kuwata, the frontman of Southern All Stars, who has bridged classic kayōkyoku and contemporary Japanese pop.
The song was included as a new track on his best-of album released in 2022.
Many people probably discovered it and thought, “How lovely,” from the UNIQLO commercial Life and Wear/HEATTECH: Nighttime Amusement Park, in which Kuwata himself appears.
It’s said to have been inspired by a real hotel of the same name that once stood by the sea in Zushi, Kanagawa.
Its gentle resonance is soothing, and Kuwata’s signature, fleeting yet warm worldview permeates the song.
A heartwarming tune for the holiday season.
DarlingKuwata Keisuke
Keisuke Kuwata’s “Darlin’,” used in UNIQLO’s “22FW Life and Wear” commercial, is a winter song distinguished by a gently sung melody over a brassy backdrop.
It carries a slightly bluesy vibe and a touch of nostalgia that makes you feel wistful as you listen.
The music video is also put together to evoke a Showa-era retro feel.
It’s very entertaining—check it out if you’re interested!
White LoversKuwata Keisuke
It was released in 2001 as Keisuke Kuwata’s seventh single.
Among his solo singles, it achieved his highest sales, and it was used as the song for Coca-Cola’s “No Reason” campaign commercials in which Kuwata himself appeared.
It’s a song you often hear around Christmas and in winter, and its lyrics portray the sadness of a love that has passed.