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[October 2025] Trending New Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Have you ever found yourself captivated by a commercial while watching TV or browsing online? In October 2025 as well, memorable ads featuring buzzworthy actors and celebrities, striking music, and unique direction are appearing one after another.

In the ever-evolving world of advertising, even brief spots can deliver surprise and emotion.

In this article, we’ll showcase plenty of the latest commercials.

You’re sure to find information on that ad you’ve been curious about, so take your time and enjoy.

[October 2025] Trending New Commercials (61–70)

Suntory Tokusui “Special Water Debut” VersionMasahiro Motoki

Suntory Tokusui “Special Water Debut” 15-second commercial starring Masahiro Motoki | Suntory CM

This commercial features Masahiro Motoki conveying what “Tokumizu,” a special water offered by Suntory, is through beautiful movement and narration.

The depiction of water dancing is striking, and the moment it circles around the abdomen communicates its function of helping reduce visceral fat.

The imagery of water moving as if it has a will of its own gives the impression that the special nature of the water is being emphasized.

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Dior Holiday “Circus of Dreams”Anya Taylor-Joy、Deva Cassel

Dior Holiday – Circus of Dreams

This commercial showcases items that are perfect as holiday season gifts through a circus-themed performance.

The meticulously crafted, distinctive world is striking, and the Dior pieces that appear within it look all the more alluring.

There are no detailed product explanations at all; the structure focuses solely on presenting them in a striking and stylish way—very much in the manner of an overseas luxury brand, and quite compelling.

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CITIZEN ATTESA Platinum Shine Collection: “Crystal Titanium Shines Beautifully”

[CITIZEN ATTESA] The Platinum Shine Collection, where crystallized titanium shines beautifully | Men's Watches | Citizen Watch

This commercial closely and clearly showcases the Citizen Attesa, straightforwardly highlighting its stylish design.

The expression of light-reflecting brilliance is also a key point, conveying that the design uses crystalline titanium.

It seems to carry the wish for viewers to feel a sense of radiant luxury right from their wrist.

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SUBARU × Ski Association of Japan 50th Anniversary Sponsorship Special CM: “Taking on the Snow”

SUBARU × Ski Association of Japan 50th Anniversary Sponsorship Special CM “Challenge the Snow” 30-second Version

This is a commercial that depicts Subaru’s 50 years of sponsorship of the Ski Association of Japan while also highlighting the brand’s commitment to tackling snowy conditions.

By intercutting competition footage with scenes of cars driving on snowy roads, it conveys a strong will to keep moving forward.

The way the car firmly grips the snow suggests a sense of stability and reassurance as well.

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LION Soflan Aroma Rich ‘Undeniable Fragrant Bliss’ VersionSuzu Hirose

Soflan Aroma Rich “Undeniable Fragrant Bliss” Version / 15 seconds / LION

This commercial promotes Soflan Aroma Rich’s fragrances that bring happiness to everyday life, conveyed through Suzu Hirose’s presence.

It depicts the scent wafting from clothing and how it naturally brings a smile to those who experience it.

Her content expression before going to bed also suggests that the fragrance lasts well over time.

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Huis Ten Bosch “European Holy Christmas” edition

[Huis Ten Bosch Official] European Holy Christmas TV Commercial 30 Seconds

This commercial captures what Christmas at Huis Ten Bosch is like and conveys the magical atmosphere and excitement there.

With its Dutch streetscape and European theme, it also lets you sense what Christmas originally felt like.

It’s a gentle piece of film that not only shows a fun event, but also conveys a genuine warmth.

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P&G Febreze Toilet “Antibacterial Fall ’25 New Release” Versionplover

[Febreze for Toilets] Antibacterial – New Release Fall ’25 – 30s

This is a commercial where the comedy duo Chidori humorously conveys the effects of Febreze for Toilets.

Nobu recommends Febreze for Toilets to someone about to place a deodorizer, while Daigo plays the role of the bathroom wall to demonstrate how it works.

It’s also funny how Daigo uses facial expressions to show the flow of the bathroom walls absorbing odors and then releasing them back out.

The fresh visuals that follow clearly communicate both the strong effectiveness and the refreshing fragrance.

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