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[October 2025] Trending New Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Have you ever found yourself captivated by a commercial while watching TV or browsing online? In October 2025 as well, memorable ads featuring buzzworthy actors and celebrities, striking music, and unique direction are appearing one after another.

In the ever-evolving world of advertising, even brief spots can deliver surprise and emotion.

In this article, we’ll showcase plenty of the latest commercials.

You’re sure to find information on that ad you’ve been curious about, so take your time and enjoy.

[October 2025] Trending New Commercials (61–70)

P&G Lenor Happiness “Window of Happiness: Black & Rose”Haruka Ayase

Lenor Happiness - Window of Happiness - Black & Rose - 30 seconds

This is a commercial introducing a new fragrance from Lenor Happiness.

Haruka Ayase presents the scent of the product, and it also highlights how using Lenor Happiness makes fabrics feel fluffier.

It’s also striking how Ayase changes into outfits that match the image of each product.

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Hotto Motto “Kyushu/Yamaguchi Prefecture Limited: Chicken Nanban 100 Yen Off Campaign” Edition

Hotto Motto TV commercial: “Kyushu/Yamaguchi Prefecture limited Chicken Nanban 100-yen discount campaign”

This is a commercial introducing a campaign limited to the Kyushu region and Yamaguchi Prefecture, offering a 100-yen discount on the Chicken Nanban bento.

It’s a simple video with mouthwatering shots of the bento in the background and the campaign details prominently displayed, but it’s incredibly impactful and memorable, isn’t it? It’s the kind of ad that makes you envy people living in the eligible areas.

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Meiji Probio Yogurt R-1: “Cold Night” EditionYukie Nakama, Yuno Nagao

Meiji Probio Yogurt R-1 “Cold Night” Version (15-second ver.)

This is a series featuring Yukie Nakama and Yuno Nagao playing a mother and daughter.

In this installment, there’s a scene where Nagao wakes up at night saying, “I’m cold….” Seeing this, Nakama looks shocked and says, “This is bad!” That’s when R-1 is introduced.

It’s presented as being effective for health management and is recommended by many doctors, making it especially handy during seasonal changes when it’s easy to fall ill.

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Washoku Sato October 2025 “All-You-Can-Eat Hokkaido Fair” EditionNagisa Shibuya

Washoku Sato new commercial: “Nagisa Shibuya [Sato-Style Yakiniku] All-You-Can-Eat Hokkaido Fair, October 2025 edition.”

This commercial conveys how fun and delicious Washoku Sato’s Hokkaido Fair all-you-can-eat is, through scenes of Nagisa Shibuya and her friends dining together.

While the main focus is on Genghis Khan-style grilled lamb and seafood, it also highlights the variety of many other menu items.

A key point is that everyone is smiling right up to the end, expressing the kind of deliciousness that makes for a truly enjoyable time.

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Cezanne Cosmetics ‘Blay-Pita Liner’ EditionSara Shida

[Official] TV commercial: Burepita Liner, 30 seconds, 2025 - CEZANNE

By showing Ayara Shida actually using the product, it highlights how easy it is to use.

After sharing that she finds drawing eyeliner difficult, Shida demonstrates that with the Brepita Liner, the shorter, firmer brush tip lets her draw lines exactly where she wants, making it easy to use.

By specifically explaining how she uses it and why it’s easy to handle, the product’s appeal really comes through.

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Coca-Cola Kocha Kaden “Aftertaste Three Seconds Later” VersionYusei Yagi

[Kochakaden] Yusei Yagi TV commercial “Aftertaste in 3 Seconds” 15-second version (Kochakaden TVCF)

This commercial gently conveys the warmth and comfort imbued in Royal Milk Tea by Gogo-no-Kocha, as expressed by Yusei Yagi.

The title ‘Afterglow in 3 Seconds’ is also an important point, expressing a warmth that slowly permeates the body.

Because it’s juxtaposed with wintry, chilly visuals, the warmth you feel when drinking it stands out even more.

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P&G Whisper Ususara “Shopping” VersionKeiko Takeshita

Whisper Ususara - Shopping Edition

This commercial promotes the effectiveness of Kao’s Whisper Ususara and the sense of reassurance it conveys through a conversation featuring Keiko Takeshita and others.

It portrays how everyday worries are reliably resolved, expressing how that leads to healthier, more peaceful days.

In the end, everyone smiles, letting you see how they can go about their days with peace of mind.

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