[October 2025] Trending New Commercials

P&G Whisper Ususara “Shopping” VersionKeiko Takeshita

Whisper Ususara - Shopping Edition

This commercial promotes the effectiveness of Kao’s Whisper Ususara and the sense of reassurance it conveys through a conversation featuring Keiko Takeshita and others.

It portrays how everyday worries are reliably resolved, expressing how that leads to healthier, more peaceful days.

In the end, everyone smiles, letting you see how they can go about their days with peace of mind.

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kappamaki

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Braun New Series 9 PRO+ “Amazingly Close in One Stroke — Evening Stubble Zero with a Sub-Skin 0.01 mm Shave”Ryohei Suzuki

Braun New Series 9 PRO+ — Astonishing one-pass shave. Achieve an under-the-skin close shave of -0.01 mm for a zero stubble look by evening. 30 seconds

Ryohei Suzuki serves as the guide, introducing the 9 PRO+.

The commercial opens with a man who’s worried about stubble that starts to prickle in the evening.

Suzuki appears and recommends the 9 PRO+.

After trying it, the man is surprised by how gently and closely it shaves, and he looks satisfied.

Toward the end, Suzuki’s narration reveals the secret behind its performance, bringing the spot to a close.

Through the man’s surprised expression after using the 9 PRO+ and Suzuki’s confident presentation, the product’s appeal really comes through.

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Hane Keisuke

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Nikaido Shuzo Oita Barley Shochu Nikaido “Whispers of the Wind” Edition

Oita Mugi Shochu Nikaido - Whisper of the Wind, 30 seconds

Train platforms, mountains and rivers, a harbor, a school—scenes that evoke a certain nostalgia appear one after another in the 2025 commercial “Whisper of the Wind.” The line “A melody is a diary without words” leaves a strong impression, making you want to reflect on your own memories and ponder what that means.

Every scene is captured with beautiful, striking composition, resulting in visuals you’ll want to pause and take your time to appreciate.

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Hane Keisuke

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Kewpie Deep-Roasted Sesame Dressing “Morning and Night” Version

Kewpie Deep-Roasted Sesame Dressing “Morning and Night” Version, 30 seconds

Here’s a commercial that makes you rediscover the appeal of the classic deeply roasted sesame dressing.

It highlights not only how perfect it is as a salad dressing, but also recommends using it as a dipping sauce for shabu-shabu.

The visuals create a calm, high-quality atmosphere overall, allowing you to imagine the product itself as more refined and sophisticated in flavor.

The BGM uses an original track with a chic, laid-back reggae vibe.

The vocals are by Onetwenty, an artist originally from the United States who is based in Tokyo.

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Hane Keisuke

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Nagano Automation Co., Ltd. “Passion” EditionAfro

Nagano Automation New TV Commercial | 30-Second Version

This is a commercial from Nagano Automation Co., Ltd.

that uses footage from a live performance held in front of employees.

It features an original song created by Afro from MOROHA, based on stories he heard from the president and others at Nagano Automation.

The talk he gives before the song is incredibly passionate and gripping.

The original track is captivating, with lyrics that feel like they give you the strength to overcome difficulties and keep moving forward.

Delivered in Afro’s signature, poetry-reading-style rap, it sticks in your head after just one listen.

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Hane Keisuke

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Samsung Voices of Galaxy: Galaxy Z Flip7 “Rika Adachi” Edition / Galaxy Watch8 “Rika Adachi” EditionRika Adachi

Voices of Galaxy Rika Adachi Edition (30-second ver.) | Galaxy Z Flip7 | Samsung

Voices of Galaxy Rika Adachi Edition (30-sec ver.) | Galaxy Watch8 | Samsung

In the commercial for the Voices of Galaxy series, where celebrities who use Galaxy share their impressions and what they like about it, Rika Adachi appears this time.

She talks about the Galaxy Z Flip7 and the Galaxy Watch8, giving a clear introduction to their looks and functionality that will definitely make you think, “I want one!” Because it’s told like a personal experience, the product introduction feels more real and just sinks right in.

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Hane Keisuke

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IKEA: Enjoy a better everyday with small ideas. “OFTAST” version / “NISSAFORS” version

Savor better everyday life with small ideas. Oftast edition.

Enjoy better everyday life with small ideas. Nissan Force edition

This commercial portrays IKEA tableware and furniture being used in everyday life, conveying that they support ideas that make daily living more enjoyable.

The simplicity of the design is also a key point, expressed as being perfect for turning inspirations into reality.

By showing various ideas taking shape and everyone smiling, it demonstrates a commitment to supporting happy everyday life.

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kappamaki

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