[October 2025] Trending New Commercials

Shiseido d Program Real Story: “A solid foundation matters” / “Glad I used it” / “Boost your bare-skin power” / “Protective skincare” / “Reliable Pink” / “As myself”Suzu Hirose, Takumi Nishigaki, Maki Tamaru, Miyako Takayama

d program Real Story Short ver. Suzu Hirose “The foundation is important” 30-second version | Shiseido

d program Real Story Short ver. Takumi Nishigaki “I’m glad I used it” Edition 30s | Shiseido

d program Real Story Short ver. Maki Tamaru “Boost Your Bare-Skin Power” 30s | Shiseido

d Program Real Story Short ver. Maki Tamaru “Protective Skincare” Edition 30s | Shiseido

d program Real Story Short ver. Miyako Takayama “Reliable Pink” Edition 30s | Shiseido

d program Real Story Short ver. Miyako Takayama “As Myself” 30-sec | Shiseido

In the promotional commercial for d program, a skincare line for sensitive skin, the cast members talk about their own concerns and experiences.

Not only those who have always recognized they have sensitive skin, but also those who realized it later share their stories, and some viewers may find episodes they can relate to.

Hearing these authentic voices instantly builds trust and can be the nudge that makes you think, “I want to give it a try.”

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Hane Keisuke

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Asahi Beer Clear Asahi “New! Clear Deliciousness” / “People Who Have Always Loved Clear Asahi” / “A Haiku on Clarity” / “To Those Who Haven’t Tried Clear Yet” / “To Clear Lovers Across Japan” / “To Those Who Haven’t Had Clear Recently”Riho Yoshioka, Takumi Kitamura

Clear Asahi 'New! Clear Deliciousness' Version 15 Seconds

Clear Asahi: “People Who Have Always Loved Clear Asahi” (version)

Clear Asahi 'A Verse for Clarity' Edition

Clear Asahi: "For those who haven't tried Clear yet" Edition

Clear Asahi: “To all Clear lovers nationwide” version

Clear Asahi: “To Those Who Haven’t Had Clear Recently” (TV/Ad Spot)

This is a series of commercials where Riho Yoshioka and Takumi Kitamura single-mindedly talk about the appeal of Clear Asahi.

Whether they’re camping, composing haiku, or addressing “people who are ___,” the two of them having fun leaves a strong impression.

In the latest spot, they mention its clear, clean taste with no off-notes, and whether you’ve tried Clear Asahi before or not, it’ll probably make you want to have one.

The background music features the familiar “Clear Boogie-Woogie,” an arrangement of ‘Tokyo Boogie Woogie.’

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Hane Keisuke

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Ajinomoto Cook Do: “Cheese Garlic Mapo” / “Dry-Fried Chicken with Cabbage” / “Eight-Treasure Crab Stick” / “Twice-Cooked Thick Fried Tofu” / “Satsuma Sweet-and-Sour Chicken” / “Green Pepper and Ginger” / “Mapo Kabocha (Pumpkin)” / “Oyster Sauce Mushrooms”

“Cook Do®” This was a hit too — Cheese and Garlic Mapo Tofu (Cheese-Garlic Mapo) Edition

“Cook Do®”: This was a good one too — Oyster Sauce Mushrooms edition

“Cook Do®” This was a hit, too — Mapo Kabocha (Spicy Pumpkin) Edition

"Cook Do®" This worked too: Chinjao-Shoga (Green Pepper Ginger) Edition

“Cook Do®” This Was a Hit Too: Satsuma Sweet-and-Sour Chicken Edition

"Cook Do®" This was a good option too – Twice-Cooked Tofu (Hoikō-Atsuage) Edition

"Cook Do®" This worked too: Eight-Treasure Crab Sticks (Happō Kanikama) edition

“Cook Do®” This was a hit too — Kung Pao Chicken and Cabbage (Kanshao Tori Kyabe) version

This is a commercial for the CookDo series of seasonings that let you easily make delicious Chinese dishes.

In this series of commercials, instead of following the original recipe on the back of the box, they introduce customized recipes using your preferred ingredients.

The commercial names these customized recipes the “99 Menu” and takes on a variety of creative variations.

They all look truly delicious and make you want to try them yourself, while also inspiring you to think, “I want to create my own original customized recipe too!”

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Hane Keisuke

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Kappa Sushi Kappa’s Challenge ACTION: “The 110-Yen Perfect Festival” EditionTakumi Saitoh

Kappa Sushi “Kappa’s Challenge ACTION” 15-second spot – 110 Yen Perfect Score Festival

This commercial features Takumi Saitoh appearing as a member of Kappa Sushi’s Challenge Team, expressing the brand’s spirit of challenge through his powerful narration.

It showcases a variety of carefully crafted products, conveying the desire to make customers feel even more excited.

It concludes by announcing the 110-Yen Full Marks Festival, communicating not only Kappa Sushi’s commitment to flavor but also the great value on offer.

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kappamaki

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Google Pixel 10 “Introducing the new Vanilla”

Google Pixel 10 | New vanilla arrives

This commercial portrays how smartphones are indispensable in our daily lives while also expressing the new experiences enabled by a new smartphone.

Set in a unique world where smartphones look like soft-serve ice cream, it conveys the sense that all smartphones seem indistinguishable through surreal visuals of people operating ice-cream-like phones.

Then, the Google Pixel 10 appears in the form of a smartphone, communicating that it enables experiences unlike any phones before.

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kappamaki

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Yodogawa Steel Works: “Don’t settle. Yodokou.”Takuya Kimura

Yodokou CM “Don’t Fit In. Yodokou” 30-sec Version (Company Name Change Ver.)

This commercial promotes the company’s name change from Yodogawa Steel Works to Yodokou, while conveying the message of breaking out of the box.

It begins with Takuya Kimura fitting into boxes of various sizes, and ends with him bursting out, expressing a spirit of challenging boundaries.

Rather than being confined by its long 90-year history, the video powerfully conveys the company’s determination to keep pushing forward with new challenges.

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kappamaki

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TOPPAN TOPPA!!! TOPPAN “Sustainable Package” VersionYo Oizumi, Ryo Narita

TOPPAN TV commercial 'TOPPA!!! TOPPAN Sustainable Package' 30 seconds

This commercial promotes TOPPAN’s sustainable packaging, which is gentle on both the environment and people, through an exchange between Yo Oizumi and Ryo Narita.

Their indescribable expressions hint that something happened just before, but their consideration for each other shows that their relationship has improved.

Just as the two move closer together, the message suggests that TOPPAN’s sustainable packaging is imbued with kindness toward the Earth.

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kappamaki

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