[October 2025] Trending New Commercials

Taisho Pharmaceutical VICKS “tech ‘throa’gy” / “Tech ‘Nod’gy”Sho Sakurai

VICKS “tech“throat”gy” Version (15 seconds)

VICKS “Tech-Nodo-gy” version (15 seconds)

Sho Sakurai appears in a VICKS commercial as a special research fellow.

He confidently explains that VICKS containing the ingredient CPC works when your voice is hoarse or your throat feels scratchy.

At the end of the commercial, he makes a pun combining “technology” and “throat” and repeats “techno-doji.” It’s a humorous and approachable ad.

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Hane Keisuke

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Kao Attack ZERO: “Wait a second, ‘Auto-Dispense’” / “Small and Long-Lasting”Tori Matsuzaka, Yosuke Sugino

Kao Attack ZERO “Hold on a second, ‘Auto-Dispense’” Version (2025) Video Ad featuring Tori Matsuzaka and Yosuke Sugino

Kao Attack ZERO 'Hold On—Small and Long-Lasting' Video Ad starring Tori Matsuzaka and Yosuke Sugino

In this story, Tori Matsuzaka appears before Yosuke Sugino, who has small doubts about Attack ZERO, and reassures him by explaining how excellent Attack ZERO is.

It addresses common, minor concerns—such as refill packs compatible with automatic dispensers and the compact size—thoroughly and clearly.

By the end, Sugino looks relieved, showing that his trust in Attack ZERO has grown.

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kappamaki

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Takemoto Piano AI Dance “More and More” Version / “Everyone in a Circle” Version

Takemoto Piano commercial: “AI Dance: More and More” 15-second version

Takemoto Piano commercial: “AI Dance: Everyone in a Circle” — 15-second version

This commercial lightly and gently promotes Takemoto Piano, which buys pianos.

It features AI-animated dancing giraffes, and through its comical world, it conveys the message that viewers should feel free to call.

What really highlights the lightness of the visuals is the original song—once sung by Ichirō Zaitsu—that helped make the Takemoto Piano name widely known.

There are two versions of the track, one light and one gentle, but both straightforwardly sing of a single wish: for people to sell their pianos.

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kappamaki

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Audi Q6 Sportback e-tron / Audi A6 e-tron “New e-tron models arriving one after another” edition

[Audi Q6 Sportback e-tron / Audi A6 e-tron] TV commercial / New e-tron models arriving one after another [Audi Japan]

This commercial coolly highlights the stylish design and performance of Audi’s Q6 Sportback e-tron and A6 e-tron.

It conveys not only their sleek looks but also their equally stylish substance and perfectly comfortable drive through scenes of the cars speeding along.

The track that further accentuates the stylish mood depicted in the visuals is “Moments” by Elderbrook.

With its airy, cool sound and vocals, it conveys the excitement of something new beginning, born from its distinctive sonic world.

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kappamaki

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NIVEA Kao NIVEA Repair Expert: What to do about ultra-dry winter skin? “Décolleté” version / “Shins” version / “Heels” version

NIVEA Kao NIVEA Repair Expert: What to do about extreme winter dryness? Décolleté edition

NIVEA Kao NIVEA Repair Expert: What to do about ultra-dry skin in winter? Shin edition

NIVEA Kao NIVEA Repair Expert: What to do!? Super-dry winter heels edition

This commercial introduces NIVEA Repair Expert as the perfect solution for caring for dryness-induced flakiness and skin irritation.

It showcases dryness-related issues on the décolleté, shins, and heels, and recommends NIVEA Repair Expert to address them.

The ad highlights that applying it at night keeps your skin well-moisturized until morning, likely making anyone concerned about dryness want to give it a try.

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Hane Keisuke

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Kao Attack ZERO Perfect Stick “Club Uniform” Version / “Workwear” Version / “Food Spill” VersionTori Matsuzaka

Kao Attack ZERO Perfect Stick Club Uniform Edition Video Ad featuring Tori Matsuzaka

Kao Attack ZERO Perfect Stick Workwear Edition Video Ad Starring Tori Matsuzaka

Kao Attack ZERO Perfect Stick Food Spill Edition Video Ad Torii Matsuzaka

Mini-Tori, a character modeled after Tori Matsuzaka, appears to people worried about stains and odors and recommends Attack ZERO Perfect Stick.

The message is that it reliably solves common clothing troubles—like sports team uniforms, workwear, and food spills—that many people face.

Mini-Tori’s light, breezy tone is memorable, conveying that the Perfect Stick is easy and convenient to use.

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kappamaki

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ZOZOTOWN: Wear what you love. “The Courage to Be Reborn” / “Dressed for Him” / “How I Change Myself” / “When I Can’t Love Myself”Arata Kubozuka, Mei Hata

[ZOZOTOWN] Web CM “Wear It Your Way.” The Courage to Be Reborn edition

[ZOZOTOWN] Web Commercial “Wear What You Love.” Dressed for Him (version)

[ZOZOTOWN] Web CM “Wear What You Love.” How I Change Myself edition

[ZOZOTOWN] Web Commercial: “Wear What You Love.” — When I Can’t Love Myself (Version)

This ZOZOTOWN commercial powerfully speaks to how fashion is intertwined with our daily lives and how it carries into the future.

It conveys the breadth of ways we can think about fashion, and through the messages from Airu Kubozuka and Mei Hata, it encourages us to value our individuality.

It also suggests the hidden potential of fashion—showing that it can sometimes be a means or a catalyst for changing ourselves.

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kappamaki

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