[October 2025] Trending New Commercials

Recruit SUUMO SUUMO Counter: “People Who Talk About Their Dreams – Warm Moments” / “Gucha-gucha-gucha (All Jumbled Up)” versionsSairi Ito

[Official] SUUMO Counter | Dream-Teller: “Warm Moments”

[Official] SUUMO Counter | The Dream-Teller: “Gucha-gucha-gucha” Edition

This commercial highlights how the SUUMO Counter supports you as it follows Sairi Ito thinking about her ideal home.

A key point is how it portrays the question of where to even start when building a house, conveying that they stand by your vision right from the beginning.

It has a warm tone that also expresses the hope that, because it’s a once-in-a-lifetime experience for many people, they can pack it full of their dreams and ideals.

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Taiwan Tourism Administration: Beloved Taiwan Journeys – “Gourmet and Shopping” Edition / “LOHAS and Culture” EditionSatoshi Tsumabuki

Beloved Taiwan Travelogue: Food and Shopping (Beloved Taiwan Travelogue: Cuisine and Shopping Edition)

Beloved Taiwan Travelogue: LOHAS and Culture (Beloved Taiwan Travelogue: LOHAS and Culture Edition)

This is a commercial in which Satoshi Tsumabuki actually visits Taiwan and shares its appeal.

It showcases the many charms of traveling in Taiwan, including uniquely Taiwanese delicious foods, interactions with local people, and various sightseeing spots.

Tsumabuki’s unpretentious, natural enjoyment of Taiwan is also striking, and I imagine many viewers felt, “I want to travel there!” after watching it.

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Hane Keisuke

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Lottery Lotto 7: The Boyfriend, the Girlfriend, and the 12-Billion-Yen Man Episode 21 “Proposal” / Episode 22 “Their Wedding”Ryunosuke Kamiki, Mone Kamishiraishi, Koji Yamamoto

Him, Her, and the 1.2-Billion Yen Man — Episode 21: “Proposal” (Loto 7) 30 seconds

“He, She, and the 1.2-Billion Yen Man” Episode 22: “Their Wedding” (Loto 7) 30 seconds

This is a series that unfolds like a drama, depicting Ryunosuke Kamiki and Mone Kamishiraishi being thrown into turmoil by the “12-billion yen man” played by Koji Yamamoto.

This installment focuses on life’s turning points—like proposals and weddings—and how the lottery plays a role in them.

The sequence where the 12-billion yen man stares at us and pulls a lottery ticket from his chest, followed by Kamiki’s bewilderment as he’s tossed around by it, is quite comical, isn’t it?

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Recruit SUUMO, SUUMO Counter: “The Person Who Talks About Dreams: ‘That’ll End Up a Deserted Island’” / “Pull-ups in Everyday Life”Takumi Saitoh

[Official] SUUMO Counter | Dream Talker: “That will become a deserted island” Edition

[Official] SUUMO Counter | Dream-Tellers: “Pull-ups in Everyday Life”

This commercial conveys the stance that the SUUMO Counter supports the dream, as Takumi Saito talks about his ideal home.

Building a house is a once-in-a-lifetime event for many people, which is why it depicts the idea of packing in your dreams and ideals.

His smiling manner as he speaks about his dreams is striking, and it also expresses how realizing those ideals leads to a joyful life.

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Various Airbnb Stays, Various Japans: “SATURDAYS VIBRATIONS” Edition

Airbnb | All kinds of stays, all kinds of Japan | SATURDAYS VIBRATIONS

This is a slideshow showing a trip to Takayama in Gifu Prefecture as the snow piles up, conveying just how enjoyable travel can be.

The beautiful natural scenery is particularly striking, and it also expresses how Airbnb supports those good times.

The music that further highlights the excitement and joy of the trip depicted in these images is “Saturdays Vibrations.” It’s a track with an impressively light, funk-infused rhythm that clearly conveys a positive vibe.

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Knorr Crispy de Copan “Let’s Crunch Together” VersionHaruna Kawaguchi

Knorr Crispy de Copain: Let’s crunch together – 30-second commercial starring Haruna Kawaguchi

The ad briskly shows Haruna Kawaguchi enjoying Knorr Cup Soup’s “Sakusaku de Copain.” It highlights the product’s signature feature—crunchy little bread pieces—and actively emphasizes their texture.

Many people probably find the crisp “sakusaku” sound appetite‑stimulating, don’t you think? The background music features original lyrics about that texture, set to the tune of “La Bamba.” Based on a Mexican folk song and covered by many artists, the most famous version is by Los Lobos, released in 1987.

It’s a track that makes you feel cheerful just by listening.

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Hane Keisuke

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and ST ‘Dance and ST’ EditionMinami Hamabe

Minami Hamabe performs a light, graceful dance to Mrs. GREEN APPLE’s “Dance Hall” in the new &ST ad: “Dance and ST” edition

This commercial showcases the fun of fashion at &ST through Minami Hamabe’s light, buoyant dancing.

A key point is that people dressed in a variety of outfits join the dance, conveying the breadth of fashion styles.

By incorporating clothing as props into the choreography, the joy of fashion comes through as well.

The song that truly elevates the sense of dance captured in these visuals is “Dance Hall” by Mrs.

GREEN APPLE.

With rhythms and sounds that evoke dancing, the track leaves a strong impression and conveys an irresistible, full-bodied sense of fun that makes you want to move.

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